E-commerce in China
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Transcript of E-commerce in China
Sven Tomschin
@vor_sprung
svenmeetsworld.blogspot.com
E-Commerce in China
Development
Rise of e-commerce in China:420 million internet users in China97 million users in Social Networks
http://slidesha.re/9RuyCG
140 million Chinese netizens will shop online by the end of 2010
http://rww.to/diOGPv, http://bit.ly/dbE3zN
http://bit.ly/bpaods
Chinese internet users spend 2.7 hours a day online
46% of Chinese netizens access the internet by mobile phone35,5% access the web through internet cafes
http://bit.ly/dbE3zN
Web 2.0 Landscape
Three companies tower over others in China 2.0
http://bit.ly/cS0fKY
Western networks almost don‘t exist – but similar channels.
Quelle: http://bit.ly/bRQ53N
http://bit.ly/bpaods
China’s digital consumers favor instant messaging (and even online gaming) over E-Mail
Online commitment
http://bit.ly/bsMuSI
Chinese users are very engaged in their online lives.86% of Chinese youth live „some of their lives“ online
Chinese people more and more rate online sources as credible
http://slidesha.re/9RuyCG
Chinese are more willing to be critical and active in the internet.
Quelle: http://bit.ly/awiNPp
Target groups
http://bit.ly/bpaods
Most active: users comprise of the teenager to young-adult segment72,4% have a monthly household income of less than 290 USD
Mostly urban (71,1%) – BUT: 95mio rural netizens
http://bit.ly/bpaods
University Students and Young Professionals are the most active in both online research and e-commerce
http://slidesha.re/9RuyCG
Again, online shoppers are younger, better educated and more affluent
Consumers across age groups display similar usage patterns
http://slidesha.re/9RuyCG
Implications
• Try to find relevant (chinese) persons to represent your message.
• Convey a message that is easy to share.
• Be active in forums and blogs. Or what about creating mini games?
• Focus on urbans, but keep attention on growing numer of rural
netizens.
• Spread your message in chinese.
• Follow newest (technical) trends .
Quelle: http://bit.ly/cIje4B
Sven Tomschin
@vor_sprung
svenmeetsworld.blogspot.com
E-Commerce in China