E-commerce for lunch · extensions 2017 Magento’s History of Innovation Magento 2.0 2015 2018...
Transcript of E-commerce for lunch · extensions 2017 Magento’s History of Innovation Magento 2.0 2015 2018...
E-commerce for lunchNovember 14, 2019
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Magento Order Management
Magento Marketplace
Magento 2.1
Magento Business Intelligence
Magento B2B
Core bundled extensions
2017
Magento’s History of Innovation
Magento 2.02015
2018
Magento 2.3
Magento CommerceCloud
AdobeAcquisition
Magento 2.2
Magento Commerce 2 is your key to future Magento/Adobe development
2016
2019
Multi-source inventory
Magento Shipping
PWA Studio
Page Builder GA (2.3.1)
Amazon Sales & Google Ad Channels
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Key Magento 1 Pain Points
Grow sales faster
Smarter, faster
operations
Outstanding performance at scale
Delivering better shopping experiences
• Large number of customizations and extensions to deliver sophisticated experiences, and their impact to TCO
• Lack of unified mobile & desktop experiences
• Slowing pace of innovation for Magento 1
• Lacking native conversion-optimization capabilities
• Manual or IT-dependent processes to expand into and service greenfield and global markets
• Manual processes when implementing campaigns, site and prices changes
• Significant developer / IT dependencies for daily operations
• Longer, more expensive ongoing development cycles
• Nonintuitive admin user experience
• Ensuring optimization across separate hosting and commerce relationships
• Aging codebase and architecture
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Page Builder: Intuitive content creation, management, and preview
How Magento 2 Helps Deliver Better Shopping Experiences
Content Staging & Preview: Strategic view of site changes with advance scheduling
Area of Impact
Site editing
Magento 1:What you have now
Limited WYSIWYG, more HTML dependent
Magento Commerce 2: Native capability
Page Builder (full page layout, drag & drop, visual widgets)
Themes Older themes, may also need separate mobile sites
Modern responsive themes
Advanced mobile experiences Discontinued mobile apps, limited functionality
Progressive Web Applications Studio and Support
Managing site updates and campaigns
Manual changes with no advanced scheduling; no top-down view of campaigns
Content Staging and Preview
© 2019 Adobe. All Rights Reserved. Adobe Confidential.
How Magento 2 Helps Grow Sales Faster
* Additional subscription and/or usage fees apply
Magento B2B: Native, fully integrated capabilities to drive new growth
Area of Impact
B2B
Magento 1:What you have now
B2B capabilities only available with extensions or customization
Magento Commerce 2: Native capability
Unified, wholly integrated B2B capabilities
Checkout optimization Customizations needed to optimize checkout
Instant Purchase, 2-step checkout, and PayPal In-Context
Marketing 3rd party extensions Integrated dotdigital(formerly dotmailer) bundled extension*
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How Magento 2 Helps You Operate Smarter & Faster
Magento 2 admin: Configurable, intuitive control center that speeds up work and reduces errors. Touchscreen
friendly.
Area of Impact
Administration experience
Magento 1:What you have now
Older, dated standardized admin
Magento Commerce 2: Native capability
Redesigned, customizable, and touch-enabled admin
Site updates & campaign creation
Limited WYSIWYG, more HTML dependent
Page Builder (full page layout, drag & drop, visual widgets)
Site change management Manual changes with no advanced scheduling; no top-down view of campaigns
Content Staging and Preview
Hosting infrastructure Self-managed or outsourced to 3rd party
Magento-optimized cloud infrastructure
Inventory management Limited single source inventory out of the box
Multi-source inventory management
Code architecture and maintenance
Older generation code and architecture
Modernized, developer-friendly code based around architecture best practices with automated testing
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How Magento 2 Delivers Outstanding Performance at Scale
Code architecture: Database scalability improvements along with many other technology improvements help drive
superior performance at scale
Area of Impact Magento 1:What you have now
Magento Commerce 2: Native capability
Code architecture Aging frameworks and technologies
Modern technology and architectures across many areas:- Promotion rules- Search- Catalog Performance- Database scalability- Asynchronous addition to cart- Admin users and panel- Data and Catalog pages- Checkout rendering
High availability cloud infrastructure capable of high performance
Multiple vendors with varying contracts, support, features, and service levels.
Depends on your hosting provider and SLAs
Exceptional, optimized performance that includes:- PCI compliance- Performance monitoring and
tooling applications- CDN- DDoS protection and Web
application firewall- Onboarding and tech support- Peak volume allowances
© 2019 Adobe. All Rights Reserved. Adobe Confidential.
Promotion Rules: Pre-processing mechanism enables thousands of rules in the system and hundreds actively applied with minimal performance impact
Search: Elasticsearch provides higher throughput with almost no dependency between search volume and response time
Catalog Performance: Menu caching and optimized catalog rendering
Admin Users: Support for 25+ concurrent admin users
Asynchronous addition of products to cart: Removes the dependency of a page re-load when a customer adds an item to the cart
Customer Data and Catalog Landing Page:Product and category content pages are cached quickly using Varnish. Private customer data loaded in background
Checkout: Completely rendered on client side and reduced to a two-steps. Asynchronously loaded as customer fills in details
Admin Panel: Improves data load performance by rendering admin grids on client side. Features inline editing capability allowing for faster operations
Outstandingperformance
Database scalability: Database improvements that offer superior scalability capabilities
Magento Commerce 2 – Code architectureMany modern code improvements drive site speed and performance
© 2019 Adobe. All Rights Reserved. Adobe Confidential.
Magento Commerce
ProjectDevOps
Performance Monitoring
Infrastructure Performance & Security
Technical Onboarding &Customer Success Management
24x7 Application &Infrastructure Support
APPLICATION MANAGEMENT& TOOLING
INFRASTRUCTURE& OPERATIONS
SUPPORT
APPLICATION
ECE-Tools
Platform
Magento Commerce Cloud Infrastructure
One less thing to provision or manage:Magento Commerce provides:
§ Optimized cloud infrastructure
§ Best-in-class performance and tools
§ Built-in cloud security
§ PCI compliant environment
§ 99.99% SLA across the entire stack
§ Single support contact
§ Single contract
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Average Magento Commerce 2 Outcomes
Growth in revenue/sales
Growth in conversion
Growth in average order value
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vs. Magento Commerce 2
What sacrifices would you make by going with Magento Open Source?
Support
NO direct tech support, Customer Success Manager, or cloud onboarding specialist
NO protection against 3rd party claims for patent or copyright infringement on Magento’s core code (indemnification)
Capabilities
MISSING many out-of-the-box capabilities overall
NO Page Builder
NO Content Staging, Preview & Scheduling
NO native B2B capabilities
NO Drag & Drop Visual Merchandising
NO Automated Upsell/Cross-sell, Advanced Segmentation
NO MBI Essentials
Future roadmap features
Open Source may not receive future features included with Magento Commerce
Core code and cloud infrastructure
NO certified Magento-optimized cloud infrastructure
LIMITED database scalability
Security
NO PCI compliant infrastructure
Supporting Your Move to Magento Commerce 2
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You Have Support For Your Migration
Relationship-based Resources
• Customer Success Manager
• Magento Technical Support
• Your Solution Partner
• Magento Professional Services
Online Resources / Tools
• Online Developer Migration Guide
• Magento U
• Magento Data Migration tool