E-commerce Berlin Expo 2017 - Kick your business to the next level with multi-channel eCommerce &...
-
Upload
e-commerce-capitals -
Category
Marketing
-
view
103 -
download
1
Transcript of E-commerce Berlin Expo 2017 - Kick your business to the next level with multi-channel eCommerce &...
![Page 1: E-commerce Berlin Expo 2017 - Kick your business to the next level with multi-channel eCommerce & data-driven approach!](https://reader038.fdocuments.net/reader038/viewer/2022110218/58d020b91a28ab97708b5c9d/html5/thumbnails/1.jpg)
Kick your business to the next level with multi-channel eCommerce & data-driven approachJan Lastuvka - CEO MonkeyData
![Page 2: E-commerce Berlin Expo 2017 - Kick your business to the next level with multi-channel eCommerce & data-driven approach!](https://reader038.fdocuments.net/reader038/viewer/2022110218/58d020b91a28ab97708b5c9d/html5/thumbnails/2.jpg)
About me:• CEO & Co-founder of MonkeyData • 7 years in eCommerce - digital agency,
online stores, MonkeyData
MonkeyData • global leader in eCommerce analytics• 3500+ customers around the world• offices: Berlin, Prague, Ostrava
![Page 3: E-commerce Berlin Expo 2017 - Kick your business to the next level with multi-channel eCommerce & data-driven approach!](https://reader038.fdocuments.net/reader038/viewer/2022110218/58d020b91a28ab97708b5c9d/html5/thumbnails/3.jpg)
"Today's digital consumer is everywhere - having your products in as many places as
possible is a key strategy "
![Page 4: E-commerce Berlin Expo 2017 - Kick your business to the next level with multi-channel eCommerce & data-driven approach!](https://reader038.fdocuments.net/reader038/viewer/2022110218/58d020b91a28ab97708b5c9d/html5/thumbnails/4.jpg)
Multi-channel eCommerce
![Page 5: E-commerce Berlin Expo 2017 - Kick your business to the next level with multi-channel eCommerce & data-driven approach!](https://reader038.fdocuments.net/reader038/viewer/2022110218/58d020b91a28ab97708b5c9d/html5/thumbnails/5.jpg)
How to choose the right sales channels
Customer
Purchase circumstances
Product
Agency
Budget
![Page 6: E-commerce Berlin Expo 2017 - Kick your business to the next level with multi-channel eCommerce & data-driven approach!](https://reader038.fdocuments.net/reader038/viewer/2022110218/58d020b91a28ab97708b5c9d/html5/thumbnails/6.jpg)
![Page 7: E-commerce Berlin Expo 2017 - Kick your business to the next level with multi-channel eCommerce & data-driven approach!](https://reader038.fdocuments.net/reader038/viewer/2022110218/58d020b91a28ab97708b5c9d/html5/thumbnails/7.jpg)
New customers
![Page 8: E-commerce Berlin Expo 2017 - Kick your business to the next level with multi-channel eCommerce & data-driven approach!](https://reader038.fdocuments.net/reader038/viewer/2022110218/58d020b91a28ab97708b5c9d/html5/thumbnails/8.jpg)
Google for products
55% of all product searches start on
![Page 9: E-commerce Berlin Expo 2017 - Kick your business to the next level with multi-channel eCommerce & data-driven approach!](https://reader038.fdocuments.net/reader038/viewer/2022110218/58d020b91a28ab97708b5c9d/html5/thumbnails/9.jpg)
Confidence
![Page 10: E-commerce Berlin Expo 2017 - Kick your business to the next level with multi-channel eCommerce & data-driven approach!](https://reader038.fdocuments.net/reader038/viewer/2022110218/58d020b91a28ab97708b5c9d/html5/thumbnails/10.jpg)
Validation
![Page 11: E-commerce Berlin Expo 2017 - Kick your business to the next level with multi-channel eCommerce & data-driven approach!](https://reader038.fdocuments.net/reader038/viewer/2022110218/58d020b91a28ab97708b5c9d/html5/thumbnails/11.jpg)
Online store vs. Marketplace
![Page 12: E-commerce Berlin Expo 2017 - Kick your business to the next level with multi-channel eCommerce & data-driven approach!](https://reader038.fdocuments.net/reader038/viewer/2022110218/58d020b91a28ab97708b5c9d/html5/thumbnails/12.jpg)
Marketing differences
1. Newsletters2. Remarketing3. UX4. Copywriting
1.SEO - parameters2.PPC – Amazon adds3.Lifetime – reviews
No use for: Use differently:
![Page 13: E-commerce Berlin Expo 2017 - Kick your business to the next level with multi-channel eCommerce & data-driven approach!](https://reader038.fdocuments.net/reader038/viewer/2022110218/58d020b91a28ab97708b5c9d/html5/thumbnails/13.jpg)
For who?• Goods in stock• Margin• Price/
originality
Mistakes:• Foundation• Customer
Care• Holidays
Rules:• Pressure on price• Brand suppression• Amazon’s unlimited
authority• Worldwide
![Page 14: E-commerce Berlin Expo 2017 - Kick your business to the next level with multi-channel eCommerce & data-driven approach!](https://reader038.fdocuments.net/reader038/viewer/2022110218/58d020b91a28ab97708b5c9d/html5/thumbnails/14.jpg)
1. OUTRAGEOUS SHIPPING. 2. LESS THAN 4.8 STAR FEEDBACK RATING3. IGNORING EBAY LISTING FEE STRUCTURE. ! 4. BAD OR EVEN NO (EEK!) PICTURES. 5. NOT ANSWERING QUESTIONS. 6. MISSPELLED TITLES/KEYWORDS. 7. INCONVENIENT PAYMENT METHODS. 8. INSUFFICIENT DESCRIPTIONS. 9. PRICING. 10. "ALL SALES FINAL" AND "NO RETURNS" POLICIES.
1.PRICE2.TITLE3.ITEM SPECIFICS4.PHOTOS5.GLOBAL SHIPPING PROGRAM6.TOP RATED SELLER
Tips: Mistakes:
![Page 15: E-commerce Berlin Expo 2017 - Kick your business to the next level with multi-channel eCommerce & data-driven approach!](https://reader038.fdocuments.net/reader038/viewer/2022110218/58d020b91a28ab97708b5c9d/html5/thumbnails/15.jpg)
"If you have a business where you manufacture your own product, then Amazon is the best choice,"
„If you are a reseller of existing brands, eBay might be easier for you -- especially when first starting out."
![Page 16: E-commerce Berlin Expo 2017 - Kick your business to the next level with multi-channel eCommerce & data-driven approach!](https://reader038.fdocuments.net/reader038/viewer/2022110218/58d020b91a28ab97708b5c9d/html5/thumbnails/16.jpg)
"On Etsy, you're buying from a person, not a nameless, faceless brand, and the products have meaningful stories"
![Page 17: E-commerce Berlin Expo 2017 - Kick your business to the next level with multi-channel eCommerce & data-driven approach!](https://reader038.fdocuments.net/reader038/viewer/2022110218/58d020b91a28ab97708b5c9d/html5/thumbnails/17.jpg)
Rise of Social commerce
Rise of SOCIAL commerce
![Page 18: E-commerce Berlin Expo 2017 - Kick your business to the next level with multi-channel eCommerce & data-driven approach!](https://reader038.fdocuments.net/reader038/viewer/2022110218/58d020b91a28ab97708b5c9d/html5/thumbnails/18.jpg)
In 2015, social commerce sales represented 5% of online retail revenue = $14 billion
85% of orders from social media sites comes from Facebook
93% of Pinterest users use the platform to research purchases
![Page 19: E-commerce Berlin Expo 2017 - Kick your business to the next level with multi-channel eCommerce & data-driven approach!](https://reader038.fdocuments.net/reader038/viewer/2022110218/58d020b91a28ab97708b5c9d/html5/thumbnails/19.jpg)
Facebook Store
![Page 20: E-commerce Berlin Expo 2017 - Kick your business to the next level with multi-channel eCommerce & data-driven approach!](https://reader038.fdocuments.net/reader038/viewer/2022110218/58d020b91a28ab97708b5c9d/html5/thumbnails/20.jpg)
Facebook marketplace
![Page 21: E-commerce Berlin Expo 2017 - Kick your business to the next level with multi-channel eCommerce & data-driven approach!](https://reader038.fdocuments.net/reader038/viewer/2022110218/58d020b91a28ab97708b5c9d/html5/thumbnails/21.jpg)
Facebook messenger shopping bot
![Page 22: E-commerce Berlin Expo 2017 - Kick your business to the next level with multi-channel eCommerce & data-driven approach!](https://reader038.fdocuments.net/reader038/viewer/2022110218/58d020b91a28ab97708b5c9d/html5/thumbnails/22.jpg)
Conversational commerce
![Page 23: E-commerce Berlin Expo 2017 - Kick your business to the next level with multi-channel eCommerce & data-driven approach!](https://reader038.fdocuments.net/reader038/viewer/2022110218/58d020b91a28ab97708b5c9d/html5/thumbnails/23.jpg)
![Page 24: E-commerce Berlin Expo 2017 - Kick your business to the next level with multi-channel eCommerce & data-driven approach!](https://reader038.fdocuments.net/reader038/viewer/2022110218/58d020b91a28ab97708b5c9d/html5/thumbnails/24.jpg)
DATA
![Page 25: E-commerce Berlin Expo 2017 - Kick your business to the next level with multi-channel eCommerce & data-driven approach!](https://reader038.fdocuments.net/reader038/viewer/2022110218/58d020b91a28ab97708b5c9d/html5/thumbnails/25.jpg)
Compare data from all your sales channels
![Page 26: E-commerce Berlin Expo 2017 - Kick your business to the next level with multi-channel eCommerce & data-driven approach!](https://reader038.fdocuments.net/reader038/viewer/2022110218/58d020b91a28ab97708b5c9d/html5/thumbnails/26.jpg)
Watch the most important metrics and KPI’s
1.Revenue, orders – real time2.The best selling products3.Expedition time4.Prices across the channels5.CPA, CPC, CLTV6.Countries – marketing channels
![Page 27: E-commerce Berlin Expo 2017 - Kick your business to the next level with multi-channel eCommerce & data-driven approach!](https://reader038.fdocuments.net/reader038/viewer/2022110218/58d020b91a28ab97708b5c9d/html5/thumbnails/27.jpg)
How to use data for growing your business
1. Compare data from all sales channels2. Measure dependencies and
correlations3. Watch the most important KPI’s4. Don‘t fear numbers & make
conclusions
![Page 28: E-commerce Berlin Expo 2017 - Kick your business to the next level with multi-channel eCommerce & data-driven approach!](https://reader038.fdocuments.net/reader038/viewer/2022110218/58d020b91a28ab97708b5c9d/html5/thumbnails/28.jpg)
Tweet: #lovemonkeydata = 20% discount
![Page 29: E-commerce Berlin Expo 2017 - Kick your business to the next level with multi-channel eCommerce & data-driven approach!](https://reader038.fdocuments.net/reader038/viewer/2022110218/58d020b91a28ab97708b5c9d/html5/thumbnails/29.jpg)
![Page 30: E-commerce Berlin Expo 2017 - Kick your business to the next level with multi-channel eCommerce & data-driven approach!](https://reader038.fdocuments.net/reader038/viewer/2022110218/58d020b91a28ab97708b5c9d/html5/thumbnails/30.jpg)