E commerce as a D2E Service
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Transcript of E commerce as a D2E Service
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E-Commerce:
D2E Service for
Consumers
Sunday, September 04, 2016 1
Atanu Ghosh
Founder and CEO, Salt n Soap
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• A new sales channel?
• A home delivery service?
• A seller-buyer information portal?
• A technology platform?
What is E-Commerce?
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Out of 5 only 1.5 Senses can be
transmitted electronically!
Sunday, September 04, 2016
If all other considerations were same, we all will buy everything
after examining a product with our 5 senses (i.e. buy offline).
E-Commerce would have been a non-starter.
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© Bluebeaks Solutions LLP
Customer Engagement Cycle:
Discover to Experience (D2E)
Sunday, September 04, 2016
Discover Research Order Pay Possess Experience
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D2E Process:
Brick and Mortar Retail Domain
Sunday, September 04, 2016
Discover Research Order Pay Possess
Physical
Channels
Digital
Channels
Experience
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Revenue Model:
Brick and Mortar Retail
Sunday, September 04, 2016
Discover Research Order Pay Possess
Physical
Channels
Digital
Channels
Experience
Reve ue – Cost = Profit : Traditio al Trader Model
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Channels Facilitating D2E Cycle
Sunday, September 04, 2016
Discover Research Order Pay Possess
Physical
Channels
Digital
Channels
Experience
Physical
Channel
Digital
Channel
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© Bluebeaks Solutions LLP
Digital Disruption in D2E Cycle
Sunday, September 04, 2016
Discover Research Order Pay Possess
Physical
Channels
Digital
Channels
Experience
Physical
Channel
Digital
Channel
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© Bluebeaks Solutions LLP
How Customers Today
Traverse the D2E Path
Sunday, September 04, 2016
Discover Research Order Pay Possess
Physical
Channels
Digital
Channels
Experience
Physical
Channel
Digital
Channel
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© Bluebeaks Solutions LLP
Retail in Digital Age
Sunday, September 04, 2016
Discover Research Order Pay Possess
Physical
Channels
Digital
Channels
Experience
Physical
Channel
Digital
Channel
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© Bluebeaks Solutions LLP
Retail Industry in Digital Age:
E-Commerce Business Model
Sunday, September 04, 2016
Discover Research Order Pay Possess
Physica
l
Chann
els
Digital
Chann
els
Experience
Physical
Channel
Digital
Channel
Potential
Earnings
leveraging
Digital Asset
Revenue (Present + Potential) – Cost (Mostly Present) = Potential Profit
The Valuatio Ga e
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Leveraging Digital Assets
Digital Asset
Mo etise Digital E t y Ba ie
Higher Customer
Life Cycle Value
Cost Take-out
through greater
negotiation power
Monetise Data
Monetise home-
grown technology
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So... What can the Customer get
from E-Commerce Transformation?
Cost
Convenience Choice
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Can E-Commerce Provide a
Sustainable Low Cost Option?
Challenges Opportunities
Replacing physical assets
with digital assets
Leveraging digital entry
barrier to obtain greater
bargaining power with suppliers
Cross-subsidising product
sale with earnings from
digital assets
Last mile delivery cost
Customer acquisition cost
Technology cost
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Can E-Commerce Provide
Convenience with Dependability?
Challenges Opportunities
“avi g usto e s’ ti e, fuel, hassles, etc.
Empowering customers
with digital discovery,
research and
experience facilitating
smarter buying decision
I a ility to p ovide all 5 se se shoppi g
experience
Inability to provide
eigh ou hood a uai ta e
confidence
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Can E-Commerce Provide
Choice with Timeliness?
Challenges Opportunities
Fulfilment
predictability
and time
Servicing the
lo g tail demand
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Thank You!
Sunday, September 04, 2016 17