e Commerce advertisment
Transcript of e Commerce advertisment
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Welcome
IMPORTANCE OF
ADVERTISMENTIN E-COMMERCE
Presented by IT-THINKS Te
Bapuji institute of hi-tech education (BIHE)
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IMPORTANCE OFADERTISMENT INE-COMMERCE
What is E-commerce ?
Types of E-commerce ?
What is a!ertisi"# ?
Types of E-commerce ?
Importa"ce of a!ertiseme"t i" E-commerce
Res$%t of a!ertiseme"t
Tota% #ro&th of E-commerce
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W!at "s E-commerce #
It is term for a"y type of
'$si"ess (or commercia%tra"sactio"s( that i"!o%!es thetra"sformatio" across the i"ter
Comercia% tra"sacti
e%ectro"ica%%y o" th
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$%s"ness & Cons%mer $%s"ness & $%s"ness$%s"ness & 'o(ernment
Cons%mer & Cons%mer
M-commerc
commerce
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)
W!at "s
ad(ert"sment # not"ce or anno%ncement "n a *%bl"c med"%mot"n+ a *rod%ct, ser("ce,
ent or *%bl"c""n+ a .ob (acancy/
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Ty*es o0 ad(ert"sme
*+pri"t a!ertiseme"t
,+o$toor a!ertiseme"t
+'roacast a!ertiseme"t
.+co!ert a!ertiseme"t
/+p$'%ic ser!ice a!ertiseme"
0+ce%e'rity a!ertiseme"t
1+&e' a!ertisi"#
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ty*es1Ne&s paper Ma#a2i"es Flyer or fli
3ro$cher
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types
3i%%'oarTrae sho&s
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types
E!e"t 4ios5
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typesTe%e!isio" I"ter"et
Raio
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Co!ert a!ertiseme"t
A!ertisi"# i" mo!ies
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s$rro#ate a!ertiseme"
S$rro#ate a!ertisi"# is a form ofa!ertisi"# &hich is $se to promot'a""e pro$cts( %i5e ci#arette
a" a%coho%)
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a!ertiseme"t
creati"# a&are"ess( cha"#i"# p$'attit$es a" 'eha!ior to&ars a siss$e)
3%oo o"atio" camp Sa!e e%ectricity
&ater
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ce%e'rity a!ertiseme
A form of 'ra" or a!ertisi"# campai#" ti"!o%!es a &e%% 5"o&" perso" $si"# their f
to he%p promote a pro$ct or ser!ice)
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&e' a!ertiseme"t
&e' a!ertisi"#( is a form of mar5eti"# a"a!ertisi"# &hich $ses the I"ter"et to e%
promotio"a% mar5eti"# messa#es to co"s$
3a""er asA6%iate as
Pop-$p as
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IMPORTANCES OF ADVERT IN ECOMMERC it i"crease the sa%es
it he%ps to create #oo p$'%ic ima
mar5eti"# ca" 'e impro!e)
eco"omic #ro&th of compa"y ca"
creati"# a&are"ess
a!ertiseme"t he%ps to research
'ra" ima#e ca" 'e '$i%
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Res$%t of a!ertisme"t
Remar5a'%eDi#ita%a!ertisi"# isi"crease
O!er a%%o$t%oo5Of
a!ertiseme"t
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Res$%t of a!ertisme"t
I"ia is th
seco" %aco$"try oi"ter"et
I" I"ia ,8*0 (*88mi%%io" o"%i"e
'$yers are
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Ind"a2s ada+ency
Ind"a2s est"mated e-commerce 3ebs"tes tra4c
'lobe2s noad a+ency
The o!er a%% E-commerce #ro&t
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The o!er a%% E-commerce #ro&t
A%% o!er t#%o'ee-comme#ro&th
: o"%i"e '$yers arei"crease from ,8*. to
,8*/
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;$ie 'y 7 3a55esh
Prese"te 'y IT-T