E-Challenge: Employee or Entrepreneur

E-Challenge:Employee or Entrepreneur

Beth Goldstein

Marketing EdgeEdge Institute

©Marketing Edge Consulting Group, LLC www.m-edge.com

What We’ll Cover Today

• What brought you here• Entrepreneur?• Employee?• What’s Next?

Beth GoldsteinBusiness Growth Consultant and Founder - Edge Institute

Entrepreneurship & MarketingEducator

Published Author & TrainerSmall Business Growth


About KICKSTART Your Transition


Turn to Your Neighbor

Let’sReverse -Engineer

Lucky Breaks

“Lucky” Business Ownersmore heavily engaged in

key business growth activities

The Survey Says…


56%41% 41%

24% 22% 20%

46%

29%17%

7% 7% 7%

Luck No ImpactLuck Strong Impact

Everybody’s working hard!

You must work SMART


Sweat Equity is NOT Enough


Lessons from Lucky By Design

You Need a PLAN to Be Successful


Obsolescence is a Constant


The World Has Evolved – Have YOU???


Everybody’s Life Tells a Story

13


Are You Running in Place?


What’s Your Next

Chapter

Look Like??

What’s the Story of YOUR

Life?


Are YOU Ready?

• Identify Your Strengths• Get Real About

Your Weaknesses


Are Your Friends & Family?

Launches Can Wreak Havoc On Innocent Bystanders


Balance Risks & Rewards


Is There a Market?

Are YOU My Customer?


Know Your Competition

• You’re Probably Not The Only Player In TownIn Your Face

CompetitionOpponents You

Didn’t See Coming


Customer Discovery is Critical

• Market Research on a Shoestring BudgetWill They Care – Defining

Your Value Proposition


Determine Your Business Model

• What’s Your Revenue Stream?


I always wanted to be somebody…

I guess I should have been more specific!

Lilly Tomlin

Begin by Setting SPECIFIC Goals

Success Rate (PDMA Research)

Clarity Increases the Odds of Success!


SpecificMeasurableActionableRealisticTime-Based

S.M.A.R.T. Goals

Doubling in size every 2-3 years is NOT a SMART Goal


Systems, Rules & Processes

• Build to Last

What Happens When ItJust Does Not Fit?

Plan B


Launch – Measure – Review

• Measure results and impact• Check, recheck and then check one more time

Rinse lather repeatHair washing image?


Are You an Employee


What Percent of What We’ve Covered Will You Remember Tomorrow?

• 80%• 65%• 45%• 30%


Use It or Lose It - 30% Remembered in 1 Day

70% of Learning is

Lost in a Day

90% in a WeekSource: Arthur J. Kohn, Ph.D., Fulbright Professor of Cognitive Science


You Need a Plan

• Actions• Measures of Success• Tools• Deadline• Who’s Responsible

Begins with ONE SMART Goal


Let’s Keep the Dialogue Going…• FREE Small Biz Growth Newsletter

• www.m-edge.com OR• Text: 22828

Subject: marketingBeth Goldstein

Marketing Edge [email protected]

508.277.1538

www.m-Edge.com

E-Challenge: Employee or Entrepreneur

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