eCancer: Licensing Software IP

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Octo

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Agenda1. Product Attributes2. Product Initiatives3. Evolution of Software

Licensing4. Moving up the value chain5. If Drugs Were Software6. Emerging Licensing Trends

Product Attributes

High Up-Front Research Costs

Iterative Development

ProcessLow Distribution

Costs High Piracy Risk

Look Familiar?

Research Labs

Customer Research

Market Trends

Research laboratories developing point solutions with no immediate use

Asking customers what they want

Identifying future requirements to stay ahead of the game

Product Initiatives

The Market Dichotomy

Unknown Needs

Customer Requests

Retail/FPP

Multi-Licence

Pack

Volume Licensin

gSite

Licence

Activation

Evolution of Software Licensing

Moving up the value chain

If Drugs Were SoftwareTarget Customers

Requirements

Discrete Licensing Volume Licensing

Emerging Licensing Models Monthly/Annual Subscriptions

Ad-Supported

Freemium

Value Sharing

Thank you