E business moldels 2

EE--businessbusiness modelsmodelsReneRene RojasRojas

www.linkedin.com/in/renerojaswww.linkedin.com/in/renerojaswww.twitter/renerojaswww.twitter/renerojasEE--businessbusiness ConsultantConsultant

20102010

What is different between EWhat is different between E--Business Business

Models and Traditional Business Models?Models and Traditional Business Models?

�� SpeedSpeed�� ProductProduct creationcreation

�� Time Time toto marketmarket

�� EE--business heavy reliance on information and alliancesbusiness heavy reliance on information and alliances

�� Traditional business model (TTraditional business model (T--BM) use to be based on “product profit BM) use to be based on “product profit margin”margin”

�� SeveralSeveral EE--businessbusiness modelsmodels (E(E--BM) BM) createcreate new new waysways toto generategenerate revenuesrevenuesdifferentdifferent toto thethe endend--useruser

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differentdifferent toto thethe endend--useruser

�� ReachReach�� 1.800 MM 1.800 MM peoplepeople conectedconected aroundaround thethe worldworld (25%)(25%)

�� More More thanthan 524 MM web 524 MM web sitessites

�� RightRight toto desksdesks at at officesoffices, , homeshomes, Internet Cafés, , Internet Cafés, UniversitiesUniversities, , collegescolleges, , airportsairports, , parksparks, , publicpublic BuildingsBuildings, , museumsmuseums, , vehiclesvehicles, , TVsTVs, and , and mobilemobile devicesdevices..

�� RichnessRichness�� Video, Multimedia, Video, Multimedia, InteractivityInteractivity, , updatingupdating, ,

�� AbleAble toto bebe recordedrecorded

�� Interface Interface useruser friendlyfriendly and freeand free

Traditional eTraditional e--business modelsbusiness models

BUSINESSB2B B2C

B2B2C

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CONSUMERBUSINESS

CONSUMER C2B C2C

B2B2C

B2B BUSINESS MODELSB2B BUSINESS MODELS

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�� SeveralSeveral researchersresearchers havehave suggestedsuggesteddifferentdifferent schemesschemes toto classifyclassify Internet Internet Business Business ModelsModels

��DifferentDifferent TaxonomiesTaxonomies havehave beenbeenconstructedconstructed fromfrom differentdifferent

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constructedconstructed fromfrom differentdifferentperspectivesperspectives

�� ThisThis createscreates confusionconfusion

�� AllAll Internet Business Internet Business MoldelsMoldels are are evolvingevolving and and changingchanging rapidlyrapidly

Variety of Internet Business Variety of Internet Business

MoldelsMoldels

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From Timmers point of viewFrom Timmers point of view

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Functional Integration Vs Degree of Functional Integration Vs Degree of

Innovation (Timmers)Innovation (Timmers)

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SOURCE OF REVENUE FOR SOURCE OF REVENUE FOR

EE--BUSINESS MODELSBUSINESS MODELS

1.1. MarginMargin profitprofit productsproducts

2.2. AdvertisingAdvertising feesfees1.1. Per impresiónPer impresión

2.2. PayPay per per ClickClick

7.7. % of % of TransactionsTransactions

8.8. TransactionTransaction FeesFees

9.9. DonationsDonations

FreemiumFreemium2.2. PayPay per per ClickClick

3.3. AdwordsAdwords

4.4. AdsenseAdsense

3.3. SuscriptionSuscription FeesFees

4.4. PayPay per per viewview

5.5. FeeFee basedbased

6.6. RentRent

10.10. FreemiumFreemium

11.11. FreePaidFreePaid

12.12. CarrierCarrier--ContentContent

13.13. PrepaidPrepaid

14.14. PostpaidPostpaid

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MARKET MODELSMARKET MODELSAdvertisiAdvertising feesng fees

SuscriSuscription ption Fee Fee

FeeFee--basedbased

RenRentt

Store Store Setup Setup feesfees

% of % of TransaTransactionsctions

TransaTransactions ctions FeesFees

Margin Margin Profit Profit productproduct

Content Content ProvidersProviders

Free contentFree content uuuuuuuu

SubscriptionSubscription uuuuuuuu uuuuuuuu

Pay per usePay per use uuuuuuuu

Electronic Electronic MarketplacMarketplacee

On line malls On line malls and agregatorsand agregators

uuuuuuuu uuuuuuuu uuuuuuuu uuuuuuuu

AuctionsAuctions uuuuuuuu uuuuuuuu

Reverse Reverse -- uuuuuuuu uuuuuuuu

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Reverse Reverse --AuctionsAuctions

uuuuuuuu uuuuuuuu

HagglingHaggling uuuuuuuu

Group buying Group buying sitessites

uuuuuuuu

ExchangesExchanges uuuuuuuu uuuuuuuu uuuuuuuu

Web based Web based retailretail

uuuuuuuu uuuuuuuu

Elaborated by Rene Rojas based on documents from GMT

Match between Strategy and eMatch between Strategy and e--

business modelsbusiness models

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E business moldels 2

Documents

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