E business case study danish furniture
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Transcript of E business case study danish furniture
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Case Study: Ebusiness in Small Danish Furniture Manufacturers
Submitted To: Sir Zulfiqar Ahmed
Submitted by: Farah Ahmed (SP10-BB-0013)
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Danish Furniture
More than 4/5 of production is exported
6th largest exporting industry
Employs around 26000 people and 8800 firms employs less than 50 people
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Danish Furniture
3 segments:
o Funiture for homeo Commercial and contract
furnitureo Designer furniture
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Danish Furniture Online
Sold by variety of channels
Internet sales
“Danish furniture online” – known as
“one of the most important gateways with links to 200 manufacturers.”
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Online portal for Danish Furniture Industry – Manufacturers Index
Furniture trade
Press Magazine
Statistics and market size structure
Consumer tips
Press Information
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Aksel Kjersgaard Furniture Manufacturing
About the Company
It Specializes in:
o High Quality Tableso Hall Furnitureo Home office Furniture
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About the Website
Communication platform to make inquires
Increased communication with final customers
Also linked to danish Furniture Online
Does not sell online
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Online procurement
Online vendors Suppliers
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Thank You!