E business case study danish furniture
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Transcript of E business case study danish furniture
Case Study: Ebusiness in Small Danish Furniture Manufacturers
Submitted To: Sir Zulfiqar Ahmed
Submitted by: Farah Ahmed (SP10-BB-0013)
Danish Furniture
More than 4/5 of production is exported
6th largest exporting industry
Employs around 26000 people and 8800 firms employs less than 50 people
Danish Furniture
3 segments:
o Funiture for homeo Commercial and contract
furnitureo Designer furniture
Danish Furniture Online
Sold by variety of channels
Internet sales
“Danish furniture online” – known as
“one of the most important gateways with links to 200 manufacturers.”
Online portal for Danish Furniture Industry – Manufacturers Index
Furniture trade
Press Magazine
Statistics and market size structure
Consumer tips
Press Information
Aksel Kjersgaard Furniture Manufacturing
About the Company
It Specializes in:
o High Quality Tableso Hall Furnitureo Home office Furniture
About the Website
Communication platform to make inquires
Increased communication with final customers
Also linked to danish Furniture Online
Does not sell online
Online procurement
Online vendors Suppliers
Thank You!