E business
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Transcript of E business
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E-BUSINESS
Conducting online transactions with customers by
collecting and analyzing business information,
carrying out the exchanges, and maintaining online
relationships with customers.
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Global Reach
the ability to reach anyone
connected to the internet anywhere
in the world.
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Personalization
creating products to meet
customer specifications.
Interactive Marketing
buyer-seller communications
through such channels as the
internet and interactive kiosks.
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2 TYPES OF COMPANY
WEBSITES
Corporate Web site
site designed to increase a firms visibility,
promote its offerings and provide
information to interested parties.
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B2C E-MARKETING( BUSINESS-to-CONSUMER)
= selling directly to consumers
over the internet.
Electronics Storefronts
company websites that sell products to
customers.
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BENEFITS OF B2C E-MARKETING
COMPETITIVE PRICING
ACCESS AND
CONVENIENCE
PERSONALIZED SERVICE
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LOG
Short for web log – an online journal for
an individual or organization.
Podcast- online audio or video that can
be downloaded to other digital devices.
web page anyone can edit.
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BUILDING AN
EFFECTIVE WEB
PRESENCE
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ASSESSING SITE
EFFECTIVENESS
WEB-TO-STORE SHOPPERS
CLICK-THROUGH RATE
CONVERSION RATE
ENGAGEMENT