E business 2014 l 05

E-Business

10 Apr 2023 ITM 3232.1 E Business 2

Class room Assignment - 01

What is e-commerce? Discuss the benefits of e-business to the

business enterprise.


Assignment - 02

Create a Web page with links to the any five (05) selected popular e-commerce web sites and name it as “home.html”.

Discuss the strategies used in above selected e-commerce web sites and the factors for success of each.

Submit on or before : 25th April 2014


Internet Service Providers

ISP offers a variety of services including; Linking consumers and businesses to the

Internet Monitoring and maintaining customers’ Web

sites Network management and system integration Backbone access services Payment systems for online purchases


Contd..

Earlier, the cost of internet access was high, but at present, cost of internet access is low

Internet has political, educational & commercial benefits

Access to privileged information Free services of the Internet.


Free services of the Internet

Hotlists that tell the user what is popular and what is not

Comics that focus on entertainment events Software archives that list the latest free

software available Weather services that provide free weather

forecasts anywhere in the world


Free services of the Internet contd…

Magazines and broadcasting stations that constantly update the news

Searchers that help locate items or subjects on the Internet

Dictionaries that include thesauruses and “fact” books on almost all subjects

Government services that publicize what is available from them.


Launching a Business on the Internet


Contd..

Launching a business on the Internet involves a life cycle that includes the business planning and strategizing phase; the hardware, software, security and set-up phase; the fulfillment phase; and the maintenance and enhancement phase.


Life cycle approach

1. The business planning and strategizing phase:

having a vision, preparing a business plan, defining the target market, and setting immediate and long-range goals


Contd..

Launching a business on the Internet requires: Careful planning Understanding the customer base, and Choosing the right products & services to

offer.


Contd..

Strategizing means evaluating a company’s position and the competition, setting a course for the years ahead, and figuring out how to get it done.

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Ultimate Strategy

Vision What is your business trying to achieve?

Resources How much can your business afford to build the

right Website? Culture

Is your business politically amenable for coordinating efforts to support e-business?

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Deciding on Types of Site

Community Content Commerce Business-to-business

Back-end of e-commerce Business-to-consumer

Front-end of e-commerce Consumer-to-consumer

One consumer contacts another to transact business


Contd..

There are specific goals to consider when planning an e-business: Create and maintain a competitive edge Reduce operational costs Improve employee communication and

satisfaction Find new markets for products or services


Contd..

Improve relationships with partners who provide the goods

Create distinct distribution channels Ensure customer satisfaction Improve supply-chain management


Contd..

2. The hardware, software security, and set-up phase:

Deciding on the infrastructure


Contd..

The hardware, software, security, and set-up phase focuses on the hardware to buy; whether to buy through magazines or from stores; and what software to buy. Among the software needed are FTP, Telnet, Archie, NetNews, e-mail, SLIP, and a WWW browser, plus the security programs.


Contd..

Behind every Web site are programs stored on the Web server to present your application to site visitors and the hardware that will host your server and application. These programs include the database server, the store administrator, the catalog builder, the shopping cart, and the order-processing system.


Contd..

3. The design phase:

building the site and placing it on the Web, and making your Web pages rich in content and interactive


Contd..

In Web design, the focus is on: User control and freedom Consistency and standards Recognition rather than recall Aesthetic design Recovery from error Help desk to handle customer queries and

complaints


Contd..

4. The marketing phase:

Advertising the site, setting up feedback mechanisms, and providing customer service.


Contd..

The marketing phase includes advertising, knowing the customer, making the sale, getting the goods, and follow-up procedure after the sale. The critical aspect is knowing the customers and finding ways to keep them at the site long enough to make a sale. The ideal is to cultivate recurring customers rather than one-time customers.

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Marketing

Providing Good Services Advertising Knowing the Customers Selling Products & Services Following Up

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Marketing Considerations Focus on niche market Know your visitors Integrate online sales with other channels Provide a fast, easy payment process


Contd..

5. The fulfillment phase:

Selling and shipping the product


Contd..

The fulfillment phase typically includes packing up the merchandise, shipping the goods, answering questions about the order, and sending out the bill or the copy of the bill. There is also a follow-up to see if the customer is satisfied. From the customer’s view, this phase is the most important business activity.


Contd..

6. The maintenance and enhancement phase:

Maintaining and growing the business.


Contd..

The maintenance and enhancement phase addresses the need to keep the Web storefront up to date and to make any changes that will enhance the use and effectiveness of the Web site. Managing the business-to-consumer environment is essential and can be a full-time commitment.

E business 2014 l 05

Education

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