Dynamic Subtitles: The User Experience
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Transcript of Dynamic Subtitles: The User Experience
Dynamic Subtitles: The User ExperienceUniversity of Dundee
Michael CrabbRobert Gordon University
BBC R&DAndy Brown
BBC R&DJames Sandford
BBC R&DMike Armstrong
BBC R&DRhia Jones
BBC R&DMatthew Brooks
University of ManchesterCaroline Jay
Dynamic Subtitles: The User ExperienceUniversity of Dundee
Michael CrabbRobert Gordon University
BBC R&DAndy Brown
BBC R&DJames Sandford
BBC R&DMike Armstrong
BBC R&DRhia Jones
BBC R&DMatthew Brooks
University of ManchesterCaroline Jay
Why Subtitles!? Hasn’t it all been done before?
Surrounded by black box
Tiresias Font
‘Lovely’ Colours
Audible gasp!(not so)
College Chums (1907)
Texting and the Internet in Film
https://www.youtube.com/watch?v=uFfq2zblGXw
Dynamic text exists in television
Previously at TVX2014
information to measure thequalitativeof using dynamic subtitlesuser experience
capture
Participants26use subtitles on a daily basisAllchoose to watch television with subtitles in their own homesAll
BBC R&D USABILITY LAB in media city - Salford
Conversation about Dynamic Subtitles
Conversation about subtitles in general
Watch Dynamic Subtitles Clip
[demo]
Sherlock A study in pink (2010)
involvement
aesthetics familiarity
ATTENtion endurability
perceived usefulness
perceived usability
Qualitative Coding
First Impressions
I hated them, really hated them. It made me feel tense waiting to see where they would appear.
Loved it. With this you knew who was talking straight away. You felt more sucked into the
television.
I hated them, really hated them.
Loved it.
First Impressions
I hated them, really hated them.
Loved it.
xx x xxxx x x x x
General Comments
General CommentsThey seem really well integrated and its easy to switch between the
subtitles and the visuals without feeling like it was disjointed
involvement
aesthetics familiarity
ATTENtion endurability
perceived usefulness
perceived usability
involvement
aesthetics
familiarity
ATTENtion
endurability
perceived usefulness
perceived usability
involvement
aesthetics
familiarity
ATTENtion
endurability
perceived usefulness
perceived usability
I wouldn’t have caught a lot of the small social cues if I were watching this with traditional subtitles
involvement
aesthetics
familiarity
ATTENtion
endurability
perceived usefulness
perceived usability
With traditional subs you have to split your attention, but with this …you can also get a lot of the physical body language of what people are saying
involvement
aesthetics
familiarity
ATTENtion
endurability
perceived usefulness
perceived usability
Reading subtitles can be tiring, so I’ve got a limited span, I can watch a couple of films and that’s about it. I think that this is a lot gentler on the eye.
involvement
aesthetics
familiarity
ATTENtion
endurability
perceived usefulness
perceived usability Its like a new pair of glasses
involvement
aesthetics
familiarity
ATTENtion
endurability
perceived usefulness
perceived usability
Very useful, [Normally] I don’t know whether the actor has done anything when I’ve been reading...this time I’m reading and also catching the movement in the same field.
involvement
aesthetics
familiarity
ATTENtion
endurability
perceived usefulness
perceived usability
It felt new, I feel like I would have to concentrate but I think that would disappear over continued use
involvement
aesthetics
familiarity
ATTENtion
endurability
perceived usefulness
perceived usability
This shows you everything that you want to see and is pleasing on the eye. This gives me time to read what is going on and not having to move.
onePosition subtitles to be easily associated with the speaker
Take care when positioning text over ‘busy’ backgroundstwo
Don’t obscure the actors or the actionthree
a slight preference in text on the right of the screenfour
30 secondtakeaway
With traditional subtitles you feel too focused and cant veg out on television, with this it makes it a lot easier to relax.
Dynamic Subtitles: The User ExperienceUniversity of Dundee
Michael CrabbRobert Gordon University
BBC R&DAndy Brown
BBC R&DJames Sandford
BBC R&DMike Armstrong
BBC R&DRhia Jones
BBC R&DMatthew Brooks
University of ManchesterCaroline Jay