Dynamic presentations lisa akesson 2017
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Transcript of Dynamic presentations lisa akesson 2017
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PRESENTATION STRUCTURE
1) Attention Grabber 2) Big Message 3) Introduction / Agenda 4) Body of Message (3-‐5 points only) 5) Q&A (where relevant) 6) Summary 7) STAR Moment
THE ART OF PERSUASION – ETHOS, PATHOS AND LOGOS
The art of Persuasion came 2,000 years ago from Ancient Greece and is still used today because of its power of influence.
To create a successful presentation, you must strike a balance between analytical and emotional content. Aristotle found that to powerfully persuade you must employ 3 kinds of argument.
a) ETHOS – the authority and credibility of the presenter. The ethical appeal connects you with your audience through shared values and experiences
b) PATHOS -‐ emotional appeal connects to their feelings of pain and pleasure. People make important decisions based on emotions and justify it with logic.
c) LOGOS -‐ logical appeal where you develop a structure to keep the presentation intact and help it make sense; you might, for example, make a claim and supply evidence that supports the claim.
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THE FOUR SOCIAL STYLES OF YOUR AUDIENCE
Developed by Psychologists David Merrill and Roger Reid
1. DRIVER– Decisive, independent, practical, tough, direct, competitive, determined, assertive, results-‐oriented, efficient, risk–taking
• Project/ team Leaders, Entrepreneurs, Owners of Businesses •
Give them the big picture, get to the point, focus on tasks, talk about goals and results. Keep to time.
2. AMIABLE – Patient, supportive, respectful, mature, stable, trusting, dependable, willing, persevering, team person, loyal
• Human Resources, customer relationship development and social work
Stress the people side, have clear structure, introduce new ideas one step at a time. Make sure they believe in you and you care.
3. EXPRESSIVE-‐ Enthusiastic, outgoing, impulsive, charming, generous, dramatic, persuasive, animated, optimistic, fun-‐loving, confident
• Sales, PR and Acting
Make it lively, fun, upbeat, positive. Don’t give too much detail. Focus on the people side of thing.
4. ANALYTICAL – Controlled, orderly, precise, deliberate, cautious, logical, analytical, systematic, diplomatic, serious, prudent
• Found in Accountancy, IT, Engineering
Give lots of detail – facts, figures. Be measured and precise. Use logical structure. Provide graphs, systems and charts etc.