PlayNetwork, Inc.

Serenade User Guide

PlayNetwork CONFIDENTIAL April 1, 2011

Contents Chapter1:WelcometoSerenade

WhatisSerenade?SystemRequirementsWheretoGoforAdditionalInformation

Chapter2:SerenadeataGlanceSerenadeOverviewButtonsServiceLevelDescriptions

Chapter3:GettingStartedLoggingintoSerenadeAccountSetupLocationSetupUserSetupCreatingaSerenadeLoginforanAccountCreating/DeletingaVARLoginLocationsTabOverview

Chapter4:ProgrammingMusicMusicTabOverviewHowtoEditaZone’sCustomMusicBlendHowtoEditMultipleZonesUsingMusicPaletteHowtoScheduleDaypartingHowtoBlockaSongorArtistHowtoUnblockaSongorArtistPreviewingMusicCreatingThemesCreatingPlaylistsCreatingProgramsAssigningPlaybackRules&SchedulesActivatingPlaylistsUpdatingPrograms

Chapter5:WorkingwithMessagingRequestingaMessageLoadingNewMessagingCreatingaMessagingCampaignCreatingMessagingReports

Welcome to Serenade

Want to manage your music anytime, anywhere? Control all of your audio content with ease and deliver the

right message to the right consumer at the right time. What is Serenade? Serenadeisanonlinemediamanagementtoolthatallowsuserstoblendandpersonalizemusicmixesaswellasuploadanddeliverin‐storeandon‐holdmessagesforeachbusinessenvironment.Serenadeuserswillalsoenjoytheabilitytoworkwithasinglelocation,groupsoflocationsoranentirechainremotely.Utilizingtheweb,SerenadecommunicatesdirectlywiththePlayNetworkstate‐of‐the‐artdigitalplaybackdevices,theMC‐SeriesPlayers.System Requirements InternetConnection(Firefoxrecommended)

o http://www.mozilla.com/en‐US/firefox/firefox.htmlo Internetpreferencesmustallowpop‐upsfromtheSerenadewebsite

AdobeFlashPlayer(formessagingcapabilities)o http://www.adobe.com/products/flashplayer/

Where to Go for Additional Information AtPlayNetworkwe’rehereforyou.PlayNetworktakesitsservicecommitmentsseriouslyandpledgestomeetandexceedyourexpectations.PlayNetworkMainOffice 1‐888‐567‐PLAY(7529)CustomerService customerservice@playnetwork.com

Serenade at a Glance Serenade Overview

CustomerInfo/ServiceProviderInfo

Tabs:AccountDetails,Locations,Music,Messages,Campaigns,Reports

Alerts:notifiesyouofanyimportantinformationaboutPlayers(i.e.missedupdates,lostconnection)

AccountInformation:AccountSetup,Preferences

EquipmentSetup:Viewcurrentlocationsandequipment,NewLocation,OrderEquipment,RMAReturn

ViewLocationGroupsforMessagingCampaigns

Buttons

ManageContentArea

or SelectOption

or UnselectOption

, or MoreOptionsAvailable

CloseWindow

SelectVisibleColumnHeaders

ListentoMusic

MakeSongComments

ChangePage

SectionTabHeaders(theoneyouarecurrentlyonwillturnfromblacktoblue)

*Note:Allscrollablelistswithdarkgrayheadersaresortableinascendinganddescendingorderbyclickingonthecolumntitles.

Service Level Descriptions AccountType CapabilitiesSL1(Channel)

Viewpre‐settopfifteen(15)BusinessMusicMixes

o Includingholidaycontent SelectmusicmixesfromthefrontofthePlayer

SL2(Business)

Selectmusicfromover199BusinessMusicMixes

o Includingholidaycontent Createacustomblendwhichisamixofuptofive(5)

BusinessMusicMixesblendedbypercentageofplayforuptotwo(2)zones

Blockindividualsongsandartistsfrommusicmixes Daypartwithsilence ListentoBusinessMusicMixesusingtheWebRadio

application Listentoindividualsongs

o Contentforeachmusicmixappearsintherighthandcolumnwhenmusicmixisselectedintheleftsection

SL3(Master)

Selectmusicfromover199BusinessMusicMixes

o Includingholidaycontent Createacustomblendwhichisamixofuptofive(5)

BusinessMusicMixesblendedbypercentageofplayforuptotwo(2)zones

Blockindividualsongsandartistsfrommusicmixes Usingamusicpalette,adduptofour(4)individual

BusinessMusicMixesplusaholidaychannelandsilencewhichcanalsobeusedfordayparting

o Assigndifferentdaypartschedulesforgroupsoflocationsusingthesamemusicpalette

ListentoBusinessMusicMixesusingtheWebRadioapplication

Listentoindividualsongso Contentforeachmusicmixappearsintheright

handcolumnwhenmusicmixisselectedincentersection

SL4(Signature) Previewandapproveyourbrand’scontentonlinethattheexperiencedproducersatPlayNetworkhavehandselectedforyourcustomprogramming

Listentotracksindividuallyand/oringroups

SL5(Custom)

Fullycustomizeyourmusicprogrammingbyhand

selectingeachtrackfromalibraryofover190,000songs StartwithanyBusinessMusicMixandeditusingfilters Updatecontent,addandremovetracksinactiveplaylists

o Customerschedulesallcontentupdates

SL5.5(CustomCustom)

Fullycustomizeyourmusicprogrammingbyhand

selectingeachtrackfromyourownmusiclibrary StartwithanyBusinessMusicMixandeditusingfilters Updatecontent,addandremovetracksinactiveplaylists

o Customerschedulesallcontentupdates

Getting Started Logging into Serenade Openyourinternetbrowserandgoto:serenade.playnetwork.comEnteryourUsernameandPassword

If you forget your password

Enter Username Click “Forgot Password”

This will reset your password and send the information to the email address associated with the Username.

If you forget your username or have additional login issues

Send an email to serenadeops@playnetwork.com Please include your name, company name and

issue you’re experiencing. Someone from the Serenade Ops team will

contact you and resolve your issues.

Account Setup TheAccountNameherewillbethemainaccount,mostlikelythecorporateoffice.Servicelevelisselectedattheaccountlevelpage.Tosetoradjusttheservicelevel,opentheAccountSetUpscreenandusetheAccountNamedropdowninthelowerrightcorner.

WhenSL5‐Customisselected,twonewoptionsappear.Youmaychoosewhetherornotyou’dliketoshowexplicitsongsandwhetheryou’dliketousePlayNetwork’sMusicoryourownmusic.

Location Setup IftheLocationnameandaddressisthesameasthemainAccountAddress,simplyclicktheboxatthetopto“Createplayerlocationusingmaincorporatelocation.”FillintherequiredredfieldsandclickNextifyou’dliketosetupauserorclickFinishifyouwouldliketosetupauseratalatertime.

Status Active: Inactive Demo

Delivery

CD Network None

Throttling Unrestricted 1, 2, 3, 5 or 10 KBps

User Setup IfyouclickNextafterLocationSetup,itwilltakeyoutotheUserSetuppages.Clickthecheckboxifyou’dliketocreateauserloginusingtheprimaryaccountcontact.Theusersetupcanalwaysbedoneatalatertimebyclicking“New”intheUserLoginsboxontheleftsideoftheMainAccountDetailspage.

UserPermissions: Asinglelocationemployee Chooseiftheuserbeingassignedaloginwillonlyhave

accesstoonelocation.

Agrouplocationemployee Chooseiftheuserwillonlyneedaccesstoonespecificgroup.

Acorporatelevelemployee Chooseiftheuserwillhaveaccesstoalllocationsintheaccount.

TaskLevelPermissions: ReadOnlyUser Usercanonlyviewareasthattheyhaveaccessto.They

can’tmakeanychanges.

Administrator: Userhastheabilitytomakechangestoareastheyhaveaccessto.

ManageUserAccount Allowschangestobemadetouserloginareaandpermissionsettings.

EditAccountProfile Allowschangestothemasterinformationfortheoverallaccount.

ManageMessage Allowsaccesstomakechangestothemessages.

SuspendMessage Allowsmessagestobesuspendedfromcampaigns.

RequestMessage Allowsaccesstorequestmessaging.

AddMessage Allowsforadditionofcontenttothemessagelibrary.

RunReport Allowsmessagingreportstoberun.

DeliveryConfiguration Allowschangestobemadetolocationnetwork/disksetup.UserswhowillbeaddingnewlocationsMUSThavethisaccess.

DistributionMonitoring Allowsforchangestobemadetodeliverymethod(CD,Network).

ManageLocation Allowschanges/additions/deletionstobemadetolocations.

ManageMusicMix Allowschangestobemadetothemusic.

EditMusicPalette Allowschangestobemadetothemusicpalette.

ManageMusicTheme Allowsfordaypartingtobeeditedformusic.Ifmultiplethemesexistforanaccount,“allthemes”MUSTbeselected.

Creating/Deleting a VAR Login When adding a user at the VAR level, you are giving the user access to all accounts and information under this VAR. If a login is only needed for a specific account, please see ‘Creating a Serenade Login for an Account’. Creating a VAR Login 1 From the main VAR home page, click on “Edit Profile” in the “My

Information” box on the right of the page.

2 Click New under the VAR User Logins. This will bring up the New User Login dialogue box.

3 Enter the Contact Information for the person being assigned the login.

4 Click Save.

Deleting a VAR Login 1 From the main VAR home page, click on “Edit Profile” in the “My

Information” box on the right of the page.

2 Click Delete under VAR User Logins. This will bring up the Confirm Delete User dialogue box.

3 Check the box if you would like to send the user an email confirmation that their account has been deleted.

4 Click Delete User.

Locations Tab Overview Thelocationstabshowsyouallofyourlocationsunderyouraccountandallowsyoutomanagenewandexistinglocationinformation.

Columns: Clickingonthetitleofeachcolumnsortswillsortbythatfield

Alerts Displaysalertstatusforeachlocation.HoveryourcursoroverthecoloredAlertbuttontorevealalertdetails.

DeviceID Providesplayer/accountIDnumber.

LocationName Displaysnameoflocations.Youmayeditlocationinformationbyclickingonthenameofeachlocation.

LastReported Displaysthelasttimeheplayerreportedtothenetwork.

Theme MusicConceptandPlayliststhatthelocationisassignedto.

Groups TheGroupthatthelocationhasbeenassignedto.

Music Statusofmusiccontent: UptoDate:Musicisplayingthemostcurrent

content. Pending:Musicupdatehasbeenscheduledand

newcontentisdownloadingtoplayer. OutofDate:Anewplaylistwascreatedbut

contentwasnotdownloadedtoplayer. Unknown:Playerhasneverreported. CDUpdate:PlayerisupdateviaCDandwillnot

reporttonetwork.

MusicID Musicconceptnumberthatiscreatedwhenupdateisprogrammed.Anewnumberwillbecreatedforeachupdate.

Programming Music Serenadeputsthepowerofmusicinyourhandsandallowsyoutotailoryouraudioprogramtofityourbusiness’sneeds.SerenadeopensupaccesstothevastcollectionofthePlayNetworkBusinessMusicMixes.Thesemixescanthenbecustomizedbytheusertoincludeartistsandsongsthatwillbestbrandanenvironment.Onceabrandedsoundiscreated,SerenadeallowsyoutopreviewyourselectionswhichcanthenbechangedorscheduledanddeliveredviaasimplenetworkconnectionorlocallybyCDupdate.Music Tab Overview Dependingonyourservicelevel,youmayviewmusic,previewmusic,blocksongs/artists,createmusicmixes,daypartand/orselectyourmusicfromthistab.Thispageiscalledyour“MusicCustomizationPalette”.Notethatthisscreenwilllookdifferentwithdifferentservicelevels.

View/editmusicthemesandschedulemusicdayparting

Viewmusicmixes View,blockandunblocksongsand/orartists

How to Edit a Zone’s Custom Music Blend InSL2&3youcaneditaMusicBlendwhichallowsyoutochoosemultiplemusicmixesandassignpercentagesforhowofteneachmixshouldplayinyourblend.ToseeadescriptionofaMusicMix,toggleovertheMixname.Tolistentoasampleofthemix,scrolltotherightandclickthespeakericon.

Expandtosearch

formixesthatcontainspecificartistsortracks

1

Click “Edit”. A pop up “Edit Blend” screen will appear.

2 To add Business Music Mixes click “Edit”. From here it will take you to a “Select Mixes For” pop up.

3 Choose your mix and click “Select”.

4 Choose your percentage for each Business Music Mix. Percentages must total 100.

5 Click “Save”.

6 To delete any Business Music Mix click “Delete” to the left of the Mix name.

Editnameofblend

*Namewillshowontheplayer’sfrontscreen Changemix

Deletemix

Addmix

Editratioofmix

Saveblendorcancel

BusinessMusicMixes

How to Edit Multiple Zones Using Music Palette IntheSL3(Master),ratherthaneditingonezoneatatime,youhavetheoptiontoeditmultiplezonesfromyour“MusicPalette”.AcompletedMusicPaletteforaMasterServiceLevelaccountwillincludeatleastone(1)musicmixselectedforeachzoneblendandatleastone(1)daypartoradditionalchanneloptionforeachzone.Thedayparting/channelfieldsaresettoadefaultlabeled“TraditionalHoliday”.

TheMusicCustomizationPaletteallowsyoutoadduptofour(4)individualmixesplusaHolidaychannel.Eachofwhichbecomechannelsonyourplayer.Serenadeaccountsdefaulttodualzone.Ifyou’reonlyusingone(1)zone,thismustbecorrectedpriortoorderingaPlayer.Changinganaccountfromdualzonetosinglezoneismanagedfromthe“Preference”buttonontheAccountDetailstab.

1 Click“Edit”nexttoMusicCustomizationPaletteintheupperleftofyourMusic

tabscreentoviewyourMusicPalette.

2 Toeditazone’sCustomMusicblend,click“Edit”totherightoftheblendyou’dliketoedit.TheEditBlendboxwillappear.

3 Fromhereyoumayedit,deleteandaddmixesaswellaschooseyourratios.Ratiosmusttotal100.

4 See“HowtoEditaZone’sCustomMusicBlend”formoredetails.

CustomMusicBlend

BusinessMusicMixes

Listentomusicblend/mix

*indicatesdefaultchannel

How to Schedule Dayparting InSL3daypartingallowsyoutoschedulecertainmusictoplayatspecifiedtimesoftheday.Forexample,youwantthemusictosetadifferentmoodinthemorningthanintheafternoonandevening.SL2allowsyoutodaypartwithalimiteddaterange,Holidayandsilence.1 Fromthemusictab,highlightthenameoftheMusicThemethatyou’dliketo

schedule.

2 Click“ScheduleMusic”.

3 Ontheleftofthescreenyouwillseeyouravailablemusicmixes.Toaddamixtoyourdaypartingschedule,simpledraganddropthedesiredmusicmixintothegreyareaofthehourlyschedule.*IfyouareintheDayorWeekview,youwilldraganddropdesiredmusicmixintothewhitearea.

4 Tosetstartandendtimesofthedaypart,doubleclickonthenameofthemixwithinthetimeslot.

5 Continuetodraganddropselectionsintodesiredtimeslots.6

Oncedaypartingscheduleiscompleteyoumayclickthe“Music”breadcrumbatthetopofthepagetoreturntotheMusictab.

MusicMixesOptions

Resetdaypartingschedule

Viewingareatimespan

ViewlocationswiththisdaypartinLocationstab

How to Block a Song or Artist Iftherearesongsorartiststhatyoudonotwantplayinginyourstore,Serenadeallowsyoutoeasilyblockthemusic.NotethatblockingasongorartistwillaffecteveryBusinessMusicMixforyourentireaccount.1 InthePlaylistssection,clickonthesongorartistyou’dliketoblock.Selection

willturngreen.

2 Clicktheapplicablebutton,“BlockSong”or“BlockArtist”.

3 Adialogueboxwillappeartoconfirmyourselection.Click“BlockSong”or“BlockArtist”toconfirm.

How to Unblock a Song or Artist You’llalwayshavetheoptiontounblockasongorartistifyouchangeyourmind.Notethatunblockingwillmakethesongorartistavailableinallmusicmixesforalllocationsfortheaccount.1 Fromthemusictab,usetheexpand optionnextto“FindTracks”under

thePlaylistsection.

2 Usethedropdownnextto“Blocked:”toblockeithersongorartist.

3 Click“Find”tobiewallblocksongsorartists.4

Selectthesong/artist(linewillturngreen)youwanttounblockandclick“UnblockSong”or“UnblockArist”.

Previewing Music SL4(Signature)allowsyoutopreviewandapproveyourbrand’scontentfromSerenade.Songsmaybepreviewedtrack‐by‐trackorin20‐minuteincrementsfromagroupoftrackinyourTheme,PlaylistorProgram.Theme

ThemescontainhistoryofPlaylists.ThemostcurrentPlaylistisalwaysatthetopofthelist.

Playlist

Playlistscanbemadeupofmultipleprogramsandareassignedtoplaywithinaspecificdaterange.

Program

Programscontainindividualtracks.TherecanbemultipleprogramswithinaPlaylist.

Track-by-Track Preview 1

Selectdesired“ThemeNames”.Tonarrowfurther,selectdesired“Playlist”.Tonarrowdownevenfurther,selectdesired“Program”.

2 Tolistentoanytrack,clickthespeakericon nexttothesongtitle.

3 Themusicplayerwillappearinapopupwindowandthesonginformationwillbedisplayedforeachtrack.

4 Tohearanothertrack,closethemusicplayerandclickthespeakericonnexttothesongyou’dliketopreview.

5 Clickthemessageicon toviewtrackdetails.

20-Minute Increment Preview 1

Selectdesired“ThemeNames”.Tonarrowfurther,selectdesired“Playlist”.Besuretoclick“GO”totakeyoutothecorrectdrilleddownpage.

2 Tolistentoalcontentwithinaplaylist,clickthespeaker iconnexttothesongtitle.

3 Themusicplayerwillappearinapopupwindowandthesonginformationwillbedisplayedforeachtrack.

4 Youcanpressthe and buttonstoskipsongs.

5 Tolistentoanothergroup,closethepopupwindowandclickonthespeakericonnexttoanothertrackgrouping.

** WhethertheselectionsplayrandomlyorsequenceddependsontheprogrammingrequestsendtoPlayNetwork.(See‘CreatingPlaybackRules&Schedules’)

Creating Themes SL5(Custom)allowsyoutoimplementseveraldifferentmusicconceptsthatcanbevariedbylocation.Youraccountmaycontainmultiplethemes;however,eachlocationmayonlyhaveonetheme.Theaccountthemesshouldbecreatedandnamedsothatyoucanidentifytheuniquemusicconcepts;suchasbygeographiclocation,demographicaudience,etc.Ifallyourlocationswillplaythesamecontent,youraccountwillonlyrequireonetheme.It’simportanttocreateplaylistswithintheThemeandnotin“None”.Naming Themes 1

HoveroverThemenameandclick

2 Inthe“ThemeName”boxtypethenewnameandclick

3 ClicktheMusictabatthetoptogobacktothemainmusicpage.

4 Ifyouwouldliketohavemultiplethemes,click

5 Select“NewTheme”fromthedropdownbox.

6 TypethenewTheme’snameinthe“MusicTheme”boxandclick

7 OnceyouhavecreatedyourTheme(s)youcanaddyourPlaylist(s)

EditThemeNamehere

CommentsectionforfurtherexplanationofTheme

Creating Playlists EachThememayconsistofmultiplePlaylists,butonlyonePlaylistperzonewillbeactiveatatime.ActivePlaylistsareprioritizedbydaterange.PlaylistsmustbeassignedtooperateineitherZone1orZone2outputofthePlayer.IfaPlaylistisgoingtobeutilizedforZone2,makesurethatyourPreferencesaresetintheAccountDetailstabsobothzonesareenabledonallplayersbeforecreatingthePlaylist(s).PlaylistsmustbeassignedtoblendProgramsaccordingtoadaypartingscheduleoramanualscheduleinrandomorsequentialorder.*Forfastersetupandeasiermusicmanagement,PlaylistsshouldbecreatedbeforetheProgramsarecreatedandloadedwithtracks. Creating a New Playlist 1

FromthemainMusictab,clickontheThemeyou’dliketobuildthePlaylistin.

2 Click

3 Select“NewPlaylist”fromthedropdownbox.Thiswilltakeyoutoanewscreen.

4 EnteryournewPlaylist’snameintothe“PlaylistName”box.

5 BesuretoleavetheStatusaspending.Playlistscan’tbeeditedoncethey’reactive.

6 SelectwhetheryouwouldlikeyourPlaylisttoplayinZone1orZone2.

7 LeavetheScheduleasManualfornow.AdaypartcanbescheduledonlyafterProgramsarecreated.

8 SelectthestartandenddateofyourPlaylistintheDateRangesectionbyclickingonthecalendaricons.Musicwillautomaticallyexpireafterfivemonths.Expirationdatesarenotallowedtofallonaweekendorofficialcompanyholiday(excludesSL5customers).

9 ClickSaveandreturntothemainMusictab.

Status:Pending,Inactive,Active,DeletedorExpired

Zone1orZone2

Schedule:ManualorDaypart*DaypartcanonlybeusedafterProgramsareselectedforthePlaylist.

FinddifferentThemestosaveyourPlaylistto.

Creating Programs Programsareyourhand‐selectedtrackschosenfromthePlayNetworklibraryoflicensedsongs.ThefirsttimeyouuseSerenadeyou’llbecreatingyourownOpeningMediaLibrary(“OML”).Programscanbemixedandnamedtoyourpreferences(e.g.bygenre,tempo,ambiance,holidaysongs,etc.)FeelfreetocreatemultipleProgramsforeachPlaylist.Creating a New Program 1

FromthemainMusictab,clickontheThemeandthenthePlaylistthatyou’dliketobuildtheProgramin.

2 Click

3 Select“NewProgram”fromthedropdownbox.Thiswilltakeyoutoanewscreen.

4 ClickSaveandreturntothemainMusictab.RepeattheabovestepstocreatemorePlaylists.

5 Onceyou’vecreatedallofyourProgramsyoucanaddtracks.AddingTracks 1

FromthemainMusictab,clickontheThemeandthenthePlaylistthattheProgramyouwouldliketoaddtrackstoisrelatedto.

2 Click nexttothedesiredProgramName.ThiswilltakeyoutotheProgrampage.

3 Click“AddTracks”toopentheFind&AddTrackswindow.

4 Addasmanycriteriaasyouwouldliketonarrowdownyourlistofsongs.

5 Click“Find”.

6 SelectthetracksyouwouldliketoaddtoyourProgram.

7 Onceyouarefinishedaddingtracks,click

8 ClickthemainMusictabtogobacktothemainmusicpagetoaddtracksto

anotherProgramorassignschedulesandplaybackrulestoyourPlaylists.

** Ifyouwouldliketoprogramsilenceforacertainpartoftheday,createa

programcalled“Silence”andtypein“silence”intheartistandsongfilterandselectthetrackthatappears.Youmayusethisoptionlatertodaypartsilenceinyourscheduleofmusic.

TRUE=VocalsonlyFALSE=InstrumentalonlyALL=bothvocal&instrumental

StartwithaPlayNetworkBusinessMusicMixorleavethisoptionatAllandhandpickallofyourtracksusingthefiltersbelow!

Assigning Playback Rules & Schedules Playbackrulesarehowyou’dlikeyourtracksinyourPlayliststoplay.Forexampleyoumaywanttoassignarulethatplaystracksrandomlyandusespercentagestoplay20%Program1,50%Program2and30%Program3.

AssingingPlaybackRules 1

FromthemainMusictab,clickontheThemeyouwouldliketoedit.ThenclicknexttothePlaylistyouwouldliketoedit.

2 SelecttheboxnexttotheProgramyouwanttoedit.

3 Click onthebottomleftandselect“EditPlaybackRules”.

4 Selecteither“RandomOrder”or“SequentialOrder”.ThisisspecifictohowtheassignedtracksintheselectedProgramplaysbackwithinthePlaylistnottheorderofthePlaylistitself.

5 SelecteitherPercentageorTrack.Ifdaypartingwillbeselected,skipthisstep.

6 Click

7 RepeatabovestepsforeachProgramtocompleteyourPlaylistblend.

8 Ifyouwouldliketo

EditingSchedules 1

FromthemainMusictab,clickontheThemeyouwouldliketoedit.Thenclick“GO”nexttothePlaylistyouwouldliketoedit.

2

AtthetoprightofthepageselectdaypartfortheSchedule.

3

ThefirstProgramisrequiredtostartat12:00am. IfaProgramwillbeplayingacrossthemidnighthour,youmustcopythat

Programandscheduleittoplaybeforeandaftermidnight.

4 RepeatforallPlaylistsyouwouldliketodaypart.5 Onceallschedulingiscomplete,it’stimetoactivateyourPlaylists!

RandomOrder:playsentirePrograminnoparticularorder.Willnotrepeatthesamesongorartistwithinatleasta20‐tracklisting.

SequentialOrder:playsentireProgramintheorderlistedinSerenade.Thetrackordermaybemanuallyarrangedbyselectingtracksandusingthe“MoveUp”and“MoveDown”buttons.

Percentage:blendsalloftheProgramsusingtheassignedpercentages.AllProgramsinthePlaylistmustbesettoPercentageandthetotalmustequal100%.

Track:blendsalloftheProgramsinsequentialrotatingorderusingtheassignedtrackcount.AllProgramsmustbesettoTrackbutthecountcanbeasfeworasmanyasyouwant.

DaypartSchedule

Activating Playlists OnceyouarecompletelysatisfiedwithyourThemes,Playlists,Programsandassignmentsofplaybackrulesandschedules,it’stimetoactivateyourPlaylists.ActivatingthePlaylistalsoactivatestheassociatedThemeandPrograms.1 FromthemainMusictab,clicktheThemeyouwouldliketoedittheclick

nexttothePlaylistnameyouwouldliketoedit.

2 ChangetheStatustoActive.3

ClickSave.

4 RepeatactivationforallPlaylistsyou’dliketoactivate.

5 YourcustommusiccontentwillnowbeuploadedtothePlayNetworkserver,andsubsequentlyavailablefortheplayer(s)todownloadduringthenextscheduleddownloadwindow.

Congratulations on becoming your own PlayNetwork producer!

Your brand is ready to rock!

Updating Programs YoumayupdateyourProgramsandPlaylistsatanytimethatisconvenienttoyou.Beforebeginningyourupdate,youwillneedtodecideifyou’llbe:a) UpdatingthePlaylistwiththesamecontentandextendingtheactivedate

range,orb) UpdatingthePlaylistwithnewcontentandaddingand/ordeletingtracks.

Ifyouraccountisnetworkupdate,onlyabout20newtrackscanloadperdownloadingwindow.Sincemostaccountsonlyhaveonedownloadwindowper24‐hourperiod,thismeansonlyabout20newtrackswilldownloadperday.

Ifyouraccountisdiscupdatethenthetrackchangeswilltakeeffectwhenthenextdiscarrivesandisloaded.Thereisnolimitationonupdatesizesincenothingisdownloadingviatheinternet.

UpdatingthePlaylistwiththeSameProgramContent1

FromthemainMusictab,clicktheThemetobeeditedandthenthePlaylisttobecopied.

2 Click“GO”onthePlaylistandchangethedaterangeandnamethensave.

UpdatingthePlaylistwithEntirelyNewContent1

FollowtheCreatingPlaylists,CreatingPrograms,AssigningPlaybackRules&SchedulesandActivatingPlaylistsinstructions.

2 Ifyouareanetworkclient,selectadaterangeforthenewPlaylisttooverlapwiththeoldPlaylist’sdaterangetoallowenoughtimeforcontentchangestocompletelydownload.

UpdatingthePlaylistwithSomeNewContent–Add/DeleteTracks1

FollowtheUpdatingtheThemewiththeSameContentinstructions.

2 ClickontheTheme,PlaylistandProgramtobeeditedandclick nexttoProgram.

3 Toremovetracksclicktheindividualtrack(holdCtrltochoosemultipletracks)andclick thenclick.

4 ToaddtracksfollowtheAddingTracksinstrucitons.

5 ClickSave.

Working with Messaging TheSerenadeWebToolsupportsin‐storeandon‐holdmessagingregardlessoftheservicelevelyouareon.PlayNetworkofferscopywriting,productionmusicbedsandfullyproducedmessaging.SourcesincludebothclientandVARproducedcontent.Oncemessageshavebeenproduced,theycanbeloadedontoSerenadeforyoutouseandmanage!Tousemessaging,firstyouwillneedtorequestmessagesorloadmessagesintotheMessagestab.

Infobaralsodisplayscategory,statusandtotalplays

Pullreportsonmessagingcampaigns(alsofromReportstab)

Createcampaigns/messagingschedulesusingyouruploadedmessages(alsofromCampaignstab)

Requesting Messages YoumayordermessagesthroughSerenadebyrequestingamessage.

1

IntheMessagestabselect“RequestMessage”atthebottomofthepage.ThiswillbringuptheMessageProductionRequestdialoguebox.

2 Redtextindicatesrequiredfield.

3 ClicktheMusictabatthetoptogobacktothemainmusicpage.

4 Click“Send”toordermessage.

SerenadecurrentlysupportsfiletypesMP2,MP3,WAV,WMAandFLAC.IfcontentisloadedtoSerenadebyanypartyotherthanPlayNetwork,thepartyisresponsibleforlicensingandapprovingthecontentforuse.

Loading New Messaging Therearetwodifferentwaysyoucanloadmessages;oneatatimeorupto25filesatatime.1 IntheMessagestabselect“New”.Thefirsttimethisfuntionisused,youwillbe

aleretedwithadialoguebox.Check“Alwaystrustcontentfromthispublisher”andclick“Run”.

2 Loadyourmessagesonefileatatimeorupto25filesatatime:Loadonemessageatatime 1

Gotothe“File”menu.

2 Selectafiletoloadfromyourcomputerandclick“Open”

Load up to 25 files at a time 1

Openthefolderonyourcomputerthathousesthemessagingfilesyouaregoingtobeusing.

2 Selectupto25filesfromthatfolder,draganddropintothewhiteareaoftheSerenadedialoguebox.

3 Afteryou’veloadedyourmessages,theEditMessagedialogueboxwillappear.

2 Fieldsinredarerequired.

4 Addcomments,assigncategoriesand/orassigncolorstoorganizeyourmessages.

5 Youmaynowpreviewyourmessagebyclicking“Preview”whichwillplayyourmessageinapopupwebradioapplication.

6 Ifthecontentiscorrect,click“Save&Approve”.YourmessageswillnowappearintheMessagesLibrary.**Youmustpreviewyourmessagesbeforeyoucanapprove.

7 Youwillseethefollowingstatusnamesforyourmessages: Pending:messageloadedintoSerenade,butnotyetsaved&approved. Inactive:messagehasbeensaved&approved,butisnotbeingusedinan

activecampaign. Active:messagehasbeensaved&approvedandisbeingusedinan

activecampaign.

Creating a Messaging Campaign OnceyouhaveloadedmessagesintoyourMessagingLibrary,youmaycreateamessagingcampaign.Amessagingcampaignallowsyoutoschedulewhereyourmessagesplayandhowfrequentlyeachmessageplays.1 Eitherclick“CreateCampaign”intheMessagestaborclicktheCampaignstab

andclickNew.

2 EnteryourCampaignName.

3 Selectmessagestoincorporateintothecampaign.Ifmessagesaretobeplayedinsequentialorder,loadthemintheorderthey’llbeplayed(youmaychangetheorderlater).

4 Click“Next”whichwillopentheEditCampaigndialoguebox.

5 Fillinfields.Redfieldsarerequired.

6 Click“Save”.7 YourmessagingcampaignwillnowshowinyourCampaignsLibraryandthe

statuswillchangetoActive.

Creating Messaging Reports SerenadeallowsuserstopullreportswithdetailedmessagingcampaigninformationthatpullsdirectlyfromnetworkconnectedPlayerlogfiles.1 GototheReportstab.

2 Selectfromtheavailablereportsbyhighlightingthereportline.

3 Enteradaterangeinthetwodatefields.

4 Click“RunReport”.

5 Whenthedialogueboxappears,select“OpenwithMicrosoftExcel”.

6 ClickOK.ThereportwillnowopeninExcel.

Serenade Manual 040111.pdfSerenade User GuideContentsWelcome to SerenadeSerenade at a GlanceButtonsService Level Descriptions

Getting StartedLogging into SerenadeAccount SetupLocation SetupUser SetupCreating/Deleting a VAR LoginLocations Tab Overview

Programming MusicMusic Tab OverviewHow to Edit a Zone's Custom Music BlendHow to Edit Multiple Zones Using Music PaletteHow to Schedule Dayparting How to Block a Song or ArtistHow to Unblock a Sond or ArtistPreviewing MusicCreating ThemesCreating PlaylistsCreating ProgramsAssigning Playback Rules & SchedulesActivating Playlists Updating Programs

Working with MessagingRequesting MessagesLoading New MessagingCreating a Messaging CampaignCreating Messaging Reports