Dying Matters... BUT WE’RE NOT TAKING ACTION ComRes research released for Dying Matters Awareness...

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www.ncpc.org.uk www.dyingmatters.org Dying Matters Claire Henry, Chief Executive and Joe Levenson, Director of Communications National Council for Palliative Care

Transcript of Dying Matters... BUT WE’RE NOT TAKING ACTION ComRes research released for Dying Matters Awareness...

  • www.ncpc.org.uk

    www.dyingmatters.org

    Dying Matters

    Claire Henry, Chief Executive and

    Joe Levenson, Director of Communications

    National Council for Palliative Care

  • www.dyingmatters.org

    THE DYING MATTERS COALITION

    Dying Matters was set up by the National Council for Palliative

    Care, the umbrella charity for all those involved in palliative

    care, to support the 2008 End of Life Care Strategy

    Our aim is to raise public awareness about the importance of

    talking more openly about dying, death and bereavement and

    of making your wishes known

    Dying Matters has over 30,000 members ranging from health

    and care organisations, funeral directors, legal and financial

    organisations and thousands of individual members

  • www.dyingmatters.org

    DYING MATTERS

    PARTNERS

  • www.dyingmatters.org

    WE SAY WE’RE CONFIDENT

  • www.dyingmatters.org

    BUT WE’RE NOT TAKING ACTION

    ComRes research released for Dying Matters Awareness

    Week 2014 found:

    Just 36% of adults said they had made a will

    29% had let someone know their funeral wishes

    6% had written down wishes or preferences about the care

    they would want if they couldn’t make decisions

    51% of people with a partner were unaware of their wishes

  • www.dyingmatters.org

    CAMPAIGNING

  • www.dyingmatters.org

    COMMUNICATIONS

  • www.dyingmatters.org

    PEOPLE IN PARTNERSHIP

  • www.dyingmatters.org

    DYING MATTERS: AWARENESS

    WEEK 2014 IMPACT

    We want to build on the impact of last year’s awareness week.

    Member engagement was a real success story with hundreds of events and

    activities across the country in shopping centres, town halls, hospices,

    hospitals and arts venues.

    At a conservative estimate, member activities directly reached over 500,000

    people, with 8,000+ volunteer hours contributed

    Over 300,000 Dying Matters promotional items were distributed in the run up

    to awareness week

    www.dyingmatters.org saw its highest ever traffic, with record numbers of

    page impressions and visitors.

    Social media was hugely successful. The #YODO hashtag (which we

    promoted in relation to the theme of the awareness week: You only die once),

    was used 8,789 times during the week.

    Our YouTube channel experienced unprecedented traffic, with more than

    1,000 hours of Dying Matters films watched. Dr Kate Granger’s film alone was

    watched more 6,800 times during the week.

  • www.dyingmatters.org www.dyingmatters.org

    MEDIA COVERAGE

    650 pieces in regional and national media

    Regional radio - 3.58 million listeners

    137,813 webpage views in May

    45,077 unique web visitors in May

    8,789 uses of DM hashtag

    (#YODO)

    3,455 tweets or retweets

  • www.ncpc.org.uk

    www.dyingmatters.org

    DYING MATTERS

    AWARENESS WEEK

    2015

    This year’s Dying Matters Awareness Week takes place from 18-24 May 2015 with the

    theme of Talk, Plan, Live.

    We have just launched new materials to encourage people to talk, plan and live

    We’ll be commissioning research into public attitudes and behaviour, including around

    financial planning

    Exciting initiatives already planned by members across the country

    We’re currently finalising details for the Dying Matters annual debate, which the Royal

    College of Nursing are kindly hosting

    There is now a permanent Awareness Week hub on the Dying Matters website,

    offering practical tips and inspirational ideas for running events.

    We are developing resources pack for members, containing ideas and information for

    hosting an awareness raising event.

  • www.ncpc.org.uk

    www.dyingmatters.org

    NEW RESOURCES

    Postcards

  • www.ncpc.org.uk

    www.dyingmatters.org

    NEW RESOURCES