Connecting the Digital Generation to Business

digitalyouthacademy.com

Information for Employers

Introducing the Social Digital Apprenticeship

“Small businesses that heavily use the internet to do business grow four times faster than those that do not”.

The use of social media and digital marketing is proving to be beneficial to businesses in all industry sectors in establishing new routes to market and increasing customer base. Smart phones open new possibilities for instant interaction with customers and effective Search Engine Optimisation (SEO) is crucial for online visibility.

It is sometimes difficult to keep pace with the speed of developments and the increasing amount of time needed to engage in networking and implement an effective online strategy, but there is a solution...

The Digital Youth Academy (DYA) has created a Social Digital Apprenticeship, which connects the skills of our youths to those of our businesses who want to benefit from social media within their marketing strategy.

What is an Apprenticeship? Apprenticeships are vocational training programmes, designed to meet the needs of employers, which lead to a nationally recognised qualification. Apprentices are employed directly by the employer and receive all normal employee benefits.

Boston Consulting Group Report, 2010

Born Digital

The CourseThe Social Digital Apprenticeship runs for a minimum of 12 months, and includes: Level 2 Diploma in IT User Skills Social Networking for Business Level 1 Functional Skills in Maths and

English and Level 2 in ICT Employee Rights and Responsibilities

Teaching is based around 64 relevant business tasks and assignments, mainly completed online and supported by an assessor, these include: What is Marketing? Social Media Tools for Business Creating Content Mobile Technology and Apps Risks of Social Media Email Newsletters IT Systems and Security Branding and Image Creating a Blog Search Engine Optimisation Customer Relationship Management

Systems

E: enquiries@dyateam.com

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The Apprenticeship meets the needs of any business that uses, or wants to use social media or digital marketing to grow their business. A Social Digital Apprentice will work with you to grow your brand, expand your customer base, innovate your processes, engage with your potential and existing clients and listen to your market place and what others are saying.

A Social Digital Apprentice will be based in the workplace, attending college for approximately 12 days per year. Course work, in the form of work-based tasks, is completed via e-learning and e-portfolio. An assigned assessor will maintain regular contact through site visits and conduct a formal review every 10 to 12 weeks.

Benefits to Business

Increasing sales and productivity

Employees benefit from cutting edge learning that can be applied in the workplace

Creation of a digital marketing strategy specifically for your business

Improve recruitment and retention in your workforce

Cost effective way in which to grow your business

Government-funded training

Possible job roles

Digital Assistant

Social Media Assistant

Marketing Assistant

Communications Officer