THE GOLD

DesignWeek 2018 // Goldsboro, NC // Team 7

URBAN RENEWAL THOUGH INTENTIONAL INFILL + DESIGN

DesignWe

PROJECT STATEMENTThe City of Goldsboro, NC was once a vibrant community, tied to agriculture and industry though a thriving railway system. Increased flooding and economic pressures have led to a declining population and lack of upward mobility. This design plan seeks to reinvigorate the City of Goldsboro by focusing on centralized downtown living and learning. Through the implementation of tax-policy to promote infill, the addition of the transdisciplinary Middle Neuse Research Institute, and connecting various recreational and economic opportunities, this design will establish the growth and community that the city is planning for.

Seymour Johnson Air Force Base

Multi-Sport Complex

Stoney Creek Park

Goldsboro Event CenterWA Foster Center

Busco BeachOld Waynesboro Park

Center Street

Goldsboro Transportation Center

RAIL YARD PARKURBAN WET POND

THE BORO

“BIG DITCH” RESTORATION

URBAN INFILL

HIGH DENSITY HOUSING

GREENWAY CONNECTIVITY

STORMWATER BMP

MIDDLE NEUSE RESEARCH INSTITUTE

HISTORICPRESERVATION

UNION STATION RESTORATION

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A STOP ON THE LINEGoldsboro’s recent investment into their Center St. revitalization and Parks & Recreation department shows signs that they are growing. Our design creates a network that connects these assets together and centralizes the energy into downtown Goldsboro.

PRIMARY CORRIDOR

GREENWAY

RIVER/TRIBUTARY

BIKE PATH

BUS ROUTE

KEY AREA OF DEVELOPMENT

ECOLOGICAL CORRIDORMuch of Goldsboro exists within the floodplain of the Neuse River. The “Big Ditch” is a channelized tributary that runs along the western edge of town. Our design would naturalize this area, transforming it into an ecologically rich amenity for residents that doubles as a greenway corridor. A below grade crossing under US. 117 would allow pedestrians and riders safe passage to Old Waynesboro Park and Busco Beach.

Little Sugar CreekLittle Sugar Creek has been historically chan-neled and maintained as a flood control channel and is now a habitat and a more natural green-space for residents. In early stages of partial recovery, the tributary shows hopefuls signs of recovering ecological value for this urban water-shed.

TRIBUTARYUPLANDS UPLANDS

BEFORE

AFTER

RIPARIAN ZONE

RIPARIAN ZONE GREENWAY

THE CUTTING EDGEAgricultural technology and renewable energy are relatively young industries with massive growth potential. Developing a world-class facility at the southern edge of Center St. will allow university partners and government agencies to research new innovative practices related to health, safety, and prosperity within the Middle Neuse region. Community outreach programs will facilitate K-12 educational opportunities and public engagement.

UNC CSIThe UNC Coastal Studies Institute facilitates en-cultured research and education on issues such as water quality, fisheries, renewable energy, maritime heritage, and coastal economies In partnerships with local universities. The Middle Neuse Research Institute would bridge the gap between the coastal region and the research institutes in the Upper Neuse.

HEART OF TOWNRevitalizing the urban corridor is a crucial component of the Goldsboro renewal. In addition to policy targeting infill and renovation close to the city center, our proposal includes attractive reshaping of several spaces along the Center Street corridor. Street scape design similar to the Center Street renovations will extend north to the industrial mixed-use space and south to the research hub. Priority will be given to wayfinding, walkability, and green stormwater infrastructure.

Corning Main Street In Corning, New York, the main street and green connections throughout use five key concepts so the town can thrive. A pedestrian experience, density at human scale, viable local businesses, nearby residences, and integrated nature are all concepts that support a healthy and green development.

The West Edge The West Edge District approaches redevelopment with four key attributes: Flood Control, Brownfields, Public Spaces, and Reinvestment. The vision of the West Edge community is to be livable and diverse with economic growth.

MIXED USEHIGH DENSITYRESIDENTIAL

NATURAL CEMETARYINSTITUTIONALINDUSTRIAL

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REVENUEDevelop targeted projects for federal dollars that benefit AFB and Goldsboro (e.g. lagoon closure to remove birds in flight path)

Bring in federal research and watershed improvement dollars through grant writing (e.g. EPA 319, USDA, USFWS)

Increase tax revenue by implementing effective policy that attracts new industry, promotes urban infill, and improves com-munity health.

PARTNERSHIPSBuild on mission of the Seymour Johnson AFB to create a world-class military experience for current and retired service members and their families.

Grow research capacity to promote Goldsboro as a national research hub (e.g. Middle Neuse Research Institute)

Develop national partnership with similar rural cities and NC Rural Center to evaluate effective policy for economic growth and citizen well-being.

REVENUEAttract transportation industry with Goldsboro’s proximity to I-95 corridor and as a connection point between the coast and Trian-gle area.

Stimulate ecotourism industry around Goldsboro through devel-opment of Neuse as a regional blueway from Raleigh to New Bern.

Bring in state tax revenue for monitoring and improving Neuse River basin water quality via NCDEQ and NCRS grants and uni-versity research collaborations.

PARTNERSHIPSLeverage Goldsboro’s unique landscape as a destination along the Piedmont-Coastal corridor.

Build partnerships with outdoor adventure and conservation groups to build on the Neuse’s value as a resource for ecotour-ism.

Collaborate with existing research institutions to develop Golds-boro as a regional center for agricultural and environmental watershed research.

REVENUETax incentives to landowners to rent out unused land to increase economic growth and income for county residents.

Potential for >$100 mil. annually in economic revenue from renewable energy production within county limits.

Growth of renewable energy market provides attractive environment for tech and manufacturing industry.

Develop 501c3 for tax-exempt giving from rural retirees focused on enhancing community for Goldsboro infrastructure.

PARTNERSHIPSWork with growing ag-tech industry to locate regional offices within the city limits.

Encourage companies working in swine methane generation and solar farms on fallow fields to relocate regional offices to new industrial park.

Attract aging county population to high-density retirement communities near the Center St. core.

REVENUETiered tax abatement to promote densification within 1mi of Center St.

Temporary rate hike on utilities to upgrade and repair existing issues with water/sewage to handle desired residential and business growth.

Use new stormwater fee for restoration of channelized ditch and construction of SW BMPs (rain gardens, wet ponds) to enhance aesthetics and property value while mitigating flood risk.

PARTNERSHIPSProvide incentives for service members to purchase and reno-vate within the urban core.

Enhance connectivity to green spaces around Goldsboro and along the Neuse

Incentivize homeowners in the buy-out program to relocate near the city center.

.5 MILE

1 MILE

1.5 MILE

DESIGNING FOR INFILLCities with greater sprawl spend 10-50% more on infrastructure and public services and are 40-80% less likely to use non-automotive transit. Urban infill can be incentivized through existing policy examples. A tax plan with increasing rebates closer to the Center Street corridor will help create infill. Targeting visible areas with high rates of vacancy would also help with urban renewal and will increase downtown density. Other policy options to aid renewal include tax rebates for homeowners on exterior home renovation costs.

DURHAM CO.

0.77%DURHAM

0.58%

WAKE CO.

0.62%RALEIGH

0.43%

WAYNE CO. GOLDSBORO

0.66% 0.65%

Compared to other urban centers within the Neuse River Basin, Goldsboro’s city property taxes are much closer to their county counterpart. Lowering property taxes within the city core will attract more residents.

WHO’S ON FIRST?

FEMA BUYOUT RESIDENTIAL INFILLMILITARY PARTNERSHIP “BIG DITCH” RESTORATION

M.N.R.I. ESTABLISHMENT

Creating a thriving downtown is critical for the survival of Goldsboro, NC. This comprehensive design proposal cannot happen overnight. Through strategic phasing and lasting partnerships, Goldsboro will evolve into the urban destination within the Middle Neuse Region.

Throughout the entire process, collaboration and evolving tax policies will enable these design solutions to take shape. Revenue earned from selective tax increases will allow for local investments in the future of downtown Goldsboro and it’s thriving community.

HISTORIC REVITALIZATION HIGH DENSITY INFILL HIGH DENSITY INFILL

AG/TECH INDUSTRY“BIG DITCH” RESTORATION MIXED USE CORRIDOR “BIG DITCH” REVITALIZATION

M.N.R.I. RESEARCH HUBMIXED USE CORRIDOR

AG/TECH INDUSTRY10-30 YEARS 20-50 YEARS

50+ YEARS

PUTTING THE PIECES TOGETHER

STORMWATER BMP

AG/TECH INDUSTRY

RENEWABLE ENERGY INDUSTRY

FEMA BUYOUT PROGRAM

GREENWAY CONNECTIVITY

HIGH DENSITY HOUSING

INDUSTRIAL PARK

MILITARY PARTNERSHIP

RAIL YARD PARK

RESEARCH HUB

REVITALIZATION OF THE HISTORIC DISTRICT

DOWNTOWN IDENTITY

STREET SCAPE

TARGETED TAX INCENTIVES

“BIG DITCH” RESTORATION

WAYFINDING

Affordable Housing

Alternative Transportation

Economic Diversity

Ground Water Recharge

Improve Infrastructure

Improve Water Quality

Outdoor Recreation

Property Value

Public Education

Public Engagement

Public Health

Reduce Flooding Risk

Sense of CommunityURBAN INFILL

CONNECTIONS

WATER MANAGEMENT

Alternative Transportation

Outdoor RecreationCONNECTIONS

Public Health

Public Engagement

HIGH DENSITY HOUSING

ERSHIP

REVITALIZ

STRY

TARGETED TAX INCENTIVES

ENEREENE

HIGH DENSITY HOUSING

BLE ENNBLE

FEEFEFEM

AG/TECH INDUSTRY

SITY HOUSING

VITA ZATION OF THE HISTORIC DISTRICTATIONALIZAZAT

WAYFINDING

G DITG DDIT

E HISTORIC DISTRICT

MIS

SION

GOAL

S

ACTI

ONS