Dvd and Magazine Analysis

8/8/2019 Dvd and Magazine Analysis

1/10


2/10

Typography:

The font style is and boldwhich reflects the

personality/image of the artist.A blind effect is used for the

text Madonna which isunique and eye catching. Thephrase sticky and sweet alsorepresents Madonnas style asan artist. The white and pink

are innocent feminine colourswhich will appeal to womenand girls.

Main Image:

We denote a large image of theartist who is looking upwards. The

centre position and size of the

picture immediately allows

Madonna is the focal point of the

advert . Her stance and bodyposition suggests she is ready to

fight, this is complimented by her

black gloves and her serious facial

expression.

Her image represents females as

strong and powerful which

challenge the stereotypes ofwomen being weak and subtle. The

light on Madonna's face could be a

symbol of freedom as she is in

darkness, and is prepared to fighther way out. The image appeals to

women more than men as the

connation's suggest they womanare tougher than they are

perceived.

Other Images:The images at the bottom are ofthe products themselves. People

like to view what is beingadvertised to them so the

images cater to their needs.

Branding:The CD and DVD are being advertised together to unite the brand, the style is consistent therefore it

depicts unity and togetherness. They both have a uniformed colour scheme which also helps create asolid brand for Madonna.. This is essential when creating a brand for an artist for everything to flow. It

gives the audience a certain mind set and anticipation of what to expect. If the brand is promoted well

this will influence the audience as they will think the artist is better.


3/10

The colours used in the DVD cover arealso used in the advert and the same

fonts used for both DVD and advert.

CD Advert analysis

The use images of her

performing and screenshots form the DVD

featuring the live band

this lets the audience

know what to expect

from the DVD and how

the live performing will

be set up.

The Brand is clearlyshowed well here with

the use of font style

which is used form

her album cover

advert and DVD.

States its suitability which tell

the reader what target

audience it is appealing to.

The branding quote

fits in with the

artists type of

performance and

songs about her life.

Release date

Clear use of an action

line showing the

audience were else

they can look for this

product e.g.

somewhere local or

online.

DVD logo to show

that is for DVD

usage.

Overall the adverts identifies the artist Amy

winehouse well and her brand is

represented to a wide audience. The colour

help to reference her to those sort of

graphics and colors e.g. the white for her

name the dark blues and blacks. These also

portray a type of mood relating to her songs

and performance.

Use of song lyrics form a

song helps the audience

recognise and wasn't to

know more about what

other songs and

performances there will be

in the DVD. It is a good way

of grabbing the attentionand also showing the real

artist.

This gives an

indication of how

successful she is.


4/10

From the advert we can see who the artist is, her brand, her genre and performance. The advert

isn't mistaken for CD etc and is clear to the audience that it is advertising a DVD of the artists

live show. It shows the DVD on one full side of the advertisement, this helps the audience get a

picture of what the DVD will look like, seeing the artist in action .e.g. having screenshots of the

band, her in front of the mike and walking across the stage.. From the advert we can see that

the artist is targeting a specific age range due to the parental advisory. The audience will mostly

be aged between 16+.I feel her music would appeal to a wide audience as it has elements of

types of genres meaning more chance of a bigger audience. The colours and font are olderlooking, dark colours. This is an indicated of the type of people it would appeal to as well as

being for a more grown up audience .The are continuous throughout the advert and used both

on DVD and CD. The artist music is represented as a performer, engaging, true and passionate. I

feel this is reflecting through the picture on the DVD the titles of her songs e.g. back to black,

rehab, love is a losing game. These songs all have a story around it and come through by the way

she performs. This helps to establish the artist as they will expect the same attitude in themusic videos and live performances. They to feel her story as much as she done by the way she

delivers her songs. I think this may cause negative stereotyping of her writing songs that are just

about bad points in her life however this stereotypes can be broken by the way she

sings/performs and through her music videos. The advert gives the audience the message that

that what they invest in will be worth wile and be satisfied with what they have bought.

Including documentary lets the audience into the successes and downfall of the artists .This

helps to understand her as an artist and performer.

Evaluation of CD Advert


5/10

The main picture of the DVD

is bright and eye catching, if

you flipped through this in a

magazine the advert would

draw your attention

The advert states Cleary when its out, what it

includes exclusives and what album its from

Release date

The information about the DVD stick to the

same uses of font which are shown on the

DVD cover.

Shown that it is DVD by

showing the known logo.

The colours of the DVD

cover are bright and

reflected her songs well

from the use of graphics

and animation.

It has picked out the

most important

information form the

audience to read

adding in the exclusive

videos draw the

audience into wanting

to buy it and getting

there moneys worth.

Having a clear picture

of the DVD lets the

audience know what

it will look like how

big etc.

Overall the adverts Cleary identifies the artist and his brand as

well as when and where the DVD will be released and what to

expect form the DVD .Having specific fonts and colours

establishes the artists brand very well and lets the audience

know exactly who the artist is.

The coluors reflect a different time on

life e.g. childhood, positive fun time

and not at all representing any

negatively included. This helps the

audience in knowing what to expect

form the artist and there DVD

inclusion.

The font is bold and stands out when you

open the page, this helps increase the chance

of people taking an interest and wanting to

buy it.


6/10

Evaluation of CD Advert

From the advert we can clearly see that a DVD is being advertised. The advertisementshows the DVD in full view of the reader and has one page for the DVD being directlyshowed e.g. what it will look like and who the artist is. From the advert we can see thatthe artist is targeting all ages. This is from the use of colours on the DVD, animation ischildlike for young teenagers up to adults reminiscing about there childhood. The fontused to explain the DVD content is quite small so this will appeal more to adults. I

know that this is the target audience as the colours, animation and font style isappealing to audience of all ages it has a friendly feel about it and I could see thisbeing a DVD that would appeal for a wider audience and the kind of songs that heproduces are feel good songs e.g. lollipop this particular video is fun, graphical andportrays aspects of his childhood days. The artist music is represented as uplifting,lively, happy and fun. This establishing the artist in the same way and the audiencethen expect the same attitude in the music videos and live performances. They want to

be made to feel happy and great after listening to the songs. I think this may causenegative stereotyping of the artists as only being able to produce songs that fit underthe same genre however the stereotyping isn't always a bad thing and can make theartist more established then just expected to produce the same music. The advert givesthe audience the message that that what they invest in will be worth wile and will givethem a good experience of the artist and including extra features more performancesetc this makes them feel they are getting there moneys worth as well as getting a incite

of the artists hard work for doing all the live shows.


7/10


8/10

DVD evaluation

From the DVD front cover the audience are told who the artist Is, the DVD idea and specifically

what is going to be included in it e.g. the main title `number ones .The DVD is quite simplistic in

the way that it has been constructed for audience use. It hasnt got different pull out section but

constructed like a book. It has been chosen to be constructed to this as it reflects the DVD

actually cover being plain and simple using limited colours one main pictures and a structured

back. It has continued with the idea of keeping it simple and readable for the audience to work.This type of digipack would appeal more to the audience as they can gets a physical view of

what the digipack will look like what will be included for it. This helps keep audience interested I

the pack wanting to find more out about it e.g. websites for extra information , any extra

features and song lyrics. I feel the DVD is targeting people of all ages however because of the

era it was released in the music has appealed to an international audience however it may

appeal more to people who lived through the time of Michael Jackson being around and being

long term fans wanting got have all the number ones on one DVD package. This DVD packagehelps to establish the artist and promote a new DVD, including songs that will appeal and are

known for being successful. The DVD gives the message that it will be a worth wile promotional

to making it a success, it helps to establish links between the songs and music videos and gives

the opportunities of featuring the videos in the DVD adding extra sequence and documentaries

meaning the artists can show themselves through the making of backstage and in there music.


9/10

Title: The main typography is boldand the font is distinctive and eye

catching .The artists name Alicia

Keys is clear and the first text we

notice .

Text: The information is relevant as it

describes the content of the DVD. It

gives the audience an opportunity

to find out about the artist before

they buy into the brand.

Images: The main image is of the artist herself, Alicia Keys. We denote the

picture is a close up of Alicia face and shoulders. The artist looks elegant and

graceful in this pose which compliments the freedom theme. She is also

wearing feathers which relate to bird and implements the theme further.

The colour

scheme of blue,

white and black

is dominant on

the cover. The

colours and

graphics work

well togetherand give the dvda sophisticated

look. It appearsas if the

background is

the sky which ties

in with the strap

line The element

of freedom.


10/10

Background: The whitebackground represents puritywhich is symbolic of Michael

Jacksons death. It has aheavenly aura and signifies

that MJ has gone to a betterplace.

Other Images: The back coverconsists of Images and

screenshots of what the dvdentails, which lets the audience

anticipate what's to come.

Main Text: Capital letters putemphasis on the title andcaptures the audiences

attention.Micheal Jacksonsname is on the first line and

therefore the most important.

Spine: Text is in bold caps whichmakes it quick to spot and

noticeable on a shelf. The Dvd logo isvery relevant as it tells the person

what form of media the product is.

Main Image: The mainimage takes up the

whole front cover and isthe focal point of the

dvd. the image tells theaudience the dvd isbased on Michael

Jacksons entertainment

life.

The silhouette image ofMichael Jackson filled

by stage Performancesand bright lights.

This represents whatMichael Jacksons life,what he was all about

when he was alive andhow he entertainedpeople for a living.

His position with raisedarms as he gives himself

to the world whilst hisCrossed legs is a

represents a dance

move he always usedto perform.

Text: Information about the dvdis necessary as the audience will

want to know what the DVDconsists of especially since theartist is dead. The information is

also backed up by images.

Dvd and Magazine Analysis

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