The background is white. Which suggest classy, sophisticated music. The artist is at the centre of the page, standing out from the white background as he is dressed in black. The contrasting colours also help to signify that his thinking to his music is different to everyone else’s.

The ‘ONES’, is written in red, showing that these are his greatest hits, and also shows his passion for music and the songs that are placed on the DVD.

The posture, in which the artist is standing, shows that he is a dancer, which he is mostly famous for.

The close up of his feet is an iconic move from Michael Jackson, that many people copy, which has been passed on through many generation. As his style of dancing was different to other artists, he became recognised by the public.

These show what regions the DVD is aimed for. The DVD is universal, showing how big of an artist he is.

The ‘DVD’ sign shows that it is not just a music CD, but is a DVD.

His singles are written in red, which is the same colour as the ‘ones’, again representing his passion for his greatest hits. It also stands out, so the buyers can recognise the famous songs.

The font of the text on the DVD cover is quite bold and stands out from the rest of the cover. All the text is written in small caps, showing his dominance in the music industry.

The bar code shows that the DVD is a real product.

DVD Analysis