© 2016 Tealium Inc. All rights reserved. | 1

Winning Over Today’s Digital Multi-Taskers

Hunter Hoffman, Yahoo

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9 switches per hour

60% of cross device use happens during prime time, with on average 9 devices switches per hour

57%Over half of the time a TV ad is on, attention is on another screen

How do you reach today’s digital multi-taskers?

Smartphone AdsTV Ads

53EMOTIONAL RESPONSE43

EMOTIONAL RESPONSESmartphones get

10%

more primary attention than TV and ads get more emotional response

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51% of digital buyers in the U.S. will be using a smartphone to complete a purchase by next year

How do you reach today’s digital multi-taskers?

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YAHOO’S 2016 FOCUS

DATA CONTENT TECHNOLOGY

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Yahoo Gemini’s technology powers intent driven advertisingTarget, reach and engage your audience to drive measurable brand results and offline sales with native advertising

ENGAGING AD FORMATS

EXPANSIVE REACH

SUPERIOR TARGETING

MEASURABLERESULTS

SEARCH

CONTENT

SOCIAL

MAIL

APPS

Yahoo Gemini translates data into intent signalsConnecting advertisers with the right audiences to meet their objectives

Install Now

Engaging ads that deliver on key performance metrics

A P P M A R K E T I N G

Entertainment advertiser saw

2x ROAScompared to

other platforms

N AT I V E D I S P L AY

Financeadvertiser saw

2x conversions compared to other formats

N AT I V EV I D E O

Auto advertisersaw 50% higher completed viewrate compared

to industry

S E A R C H

Retail advertiser saw 240% higher

CTR comparedto industry

Performance and Style

The 2015 Alta delivers peakperformance and style

Alta Autos

Hollywood Headlines

Actor cast in new movie expected to receive award for their role in this year’s Summer blockbuster.

2016 Awards Show Styles and Red Carpet Preview

Read More

This Week’s Deals

Sale prices on everything!Don’t miss this deal

Shop Now

Install Now

Financial News

How will interest rates affect the market?

The Stock Market is up at end of today’s trading

Read More

Website Actions

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MobileAdvertising IDs

In-App Actions

Look-A-Like

Target audiences who have visited or have

taken a specific action on your website

Target audiences who already have your app

Re-engage and upsell audiences who have

previously used your app

Expand reach by up to 10X to find people similar to your existing customers

Yahoo Custom Audience leverages the power of your data to grow your audience

Finding & targeting new audiences with native ads

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• Upload mobile advertising IDs of users who have downloaded your app but are not frequent users.

RE-ENGAGE APP USERS

• Implement Dot on all site pages – only one tag needed with deep integration w/Tealium.

• Use website custom audiences to define the visitors to retarget based on their actions.

RETARGET SITE USERS

Yahoo Custom Audience best practicesRetargeting your most valuable users & discover new potential customers

REACH NEW USERS LIKE APP USERS

• Create lookalike audience from a mobile advertising ID seed list (pilot).

REACH NEW USERS LIKE SITE VISITORS

• Use website actions to create a lookalike seed.

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Custom Audience targeting drives return users for apps

11%

MORE ENGAGEMENT

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OBJECTIVEDrive subscriptions and generate leads for financial content site.

RESULTS• CTR was 6.2% higher than industry benchmark• CPM was 52% lower than industry standard

Finance brand invests in native ads The Motley Fool used native to drive subscriptions and generate leads

“We value Yahoo Gemini at the very top of our native ad strategy.”Robert ColemanMarketing Channel Manager, The Motley Fool

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Measuring the impact of your performance campaign

C R O S S C H A N N E L A N A L Y T I C S

Get a unified view across Yahoo campaigns to

fine-tune marketing mix

O N L I N E B E H A V I O R

Use Dot to track events across Yahoo advertising

solutions

O F F L I N E S A L E S I M P A C T

Offline purchase(with Nielsen Catalina, Datalogix, Experian,

Epsilon, Acxiom)

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Target, reach and engage your audience to maximize performance and drive action with Yahoo Gemini

E N G A G I N G A D F O R M A T S

E X P A N S I V E R E A C H

S U P E R I O R T A R G E T I N G

M E A S U R A B L ER E S U L T S

•Use robust keyword set

•Control costs with conversion optimization

•Use your data with custom audiences

•Extend across O&O, premium partners and app network

•Try ad formats to meet objectives

•Test new mobile experiences

•Understand online behavior

•Track cross-channel

•Uncover offline

Thank You

© 2016 Tealium Inc. All rights reserved. |