Duurzaamheid: een paradigmaverschuiving
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Inleiding van Elena Cavagnaro, professor of service studies van Stenden, over een paradigmaverschuiving inzake duurzaamheid tijdens de Domeinscholingsdag Centrum Duurzaam 2014. Paradigma is de manier waarop we kijken naar duurzaamheid. Het is een sociale constructie van wat we zien. Er is geen sprake van een en dezelfde werkelijkheid. Van een beeld van ongelimiteerde groei naar groei op basis van aardse beperkingen. Van waardecreatie op basis van economische principes naar waardecreatie op basis van economische, sociale en omgevingsprincipes.
Transcript of Duurzaamheid: een paradigmaverschuiving
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Welcome
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Sustainability & technology: a paradigm shiftDr. Elena Cavagnaro, Professor in Service StudiesFebruary 2014 - ROC
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Agenda
› Paradigms and paradigms’ shifts› Sustainability as a new paradigm
› Level of societies› Level of organizations› Level of individual human beings
› Technology› Concluding
Paradigms
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›Paradigm = a way of looking
›Paradigm ≠ reality›Paradigm = is a (social) construct
Paradigm shift
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Bartolomeu Velho 1568 Eise Eisinga 1781
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Agenda› Introducing myself
› Paradigms and paradigms’ shifts› Sustainability as a new paradigm
› Level of societies› Level of organizations› Level of individual human beings
› Technology› Concluding
Earth and us: 2 paradigms› Earth is an inexhaustible source of
materials (natural resources). We’ll never run out of them.
› There will always be substitutes available.
› Earth is a limitless sink, able to assimilate our waste, no matter how poisonous, no matter how much.
› Earth is finite (see it from space; that’s all there is!), both as a source (what it can provide) and as a sink (what it can assimilate and endure).
› An end will come to the substitutes that are possible. You cannot substitute water for food, air for water, food for warmth, energy for air, air for food. Some things are complementary.
02/18/147 | Source: R. Anderson (1998; 2009)
Which paradigm is more correct?
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Apollo 8 24 December 1962 Voyager 1 14 February 1990
Sustainability as a paradigm
› Sustainability maintains that Earth’s capacity to sustain life is limited and
› That we should stay inside these limits and
› That Earth’s resources should be equitably shared among present and future generations
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Sustainability
› The ultimate goal of sustainability is to achieve a better quality of life for present and future generations all over the world (WCED, 1987)
› Sustainability is achieved when value is created on an environmental, social and economic dimension (Earth Summit II, 1997); both at the level of societies and at the level of organizations (Rio Conference, 1992)02/18/1410 |
Environmental Value
Economic Value
Social Value
Sustainable Society
New paradigm: level of society
Aim of business
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›To make profit
M. Friedman (1972) The only responsibility of business is business
Environmental Value
Economic Value
Social Value
Sustainable Society
New & old paradigm:
Profit
?? Organizations
Environmental Value
Economic Value
Social ValueSustainable Society
New paradigm: level of organizatios
Profit
PeoplePlanet
Sustainable Organizations
A missing link: individuals› Societies consist of
organizations; organizations of individual human beings (P. Drucker)
› Their choices make or break sustainable policies
› Which motivations guide human behavior?
› Are these motivations supportive of sustainability, i.e. of value creation on an economic, social and environmental dimension?02/18/1415 |
Greed is good!
› Is greed the only or main human motivation?
› Motivational studies; psychology; socio-psychology; human development studies; leadership studies; brain studies and critical economists give us a more complex picture
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Environmental Value
Economic Value
Social ValueSociety
2 new & 1 old paradigm:
Profit
PeoplePlanet Organizations
Greed
?? Individuals
A new paradigm: level of individuals
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Care for all Care for me & you
Care for me
Leaderhip for sustainability
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Cavagnaro and Curiel (2012) The Three Levels of Sustainability, Sheffield: Greenleaf
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Agenda› Introducing myself
› Paradigms and paradigms’ shifts› Sustainability as a new paradigm
› Level of societies› Level of organizations› Level of individual human beings
› Technology› Concluding
Earth and us: 2 paradigms› Earth is an inexhaustible source of
materials (natural resources). We’ll never run out of them.
› There will always be substitutes available.
› Earth is a limitless sink, able to assimilate our waste, no matter how poisonous, no matter how much.
› Technology will solve all problems thanks to human ingenuity and creativity
› Earth is finite (see it from space; that’s all there is!), both as a source (what it can provide) and as a sink (what it can assimilate and endure).
› An end will come to the substitutes that are possible. You cannot substitute water for food, air for water, food for warmth, energy for air, air for food. Some things are complementary.
› Technology must fundamentally change if it is to become part of the solution instead of continuing to be the major part of the problem
02/18/1421 | Source: R. Anderson (1998; 2009)
Technology: 2 paradigms›Extractive or cradle to grave
›Sustainable or cradle to cradle
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Concluding› Sustainability implies a paradigm shift:
› From unlimited growth to growth inside Earth’s limits
› From value creation on one value (economic, profit, greed) to value creation on three values (economic, social, environmental)
› From a cradle-to-grave to a cradle-to-cradle technology
› From which paradigm do you design your life?
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