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Dutch Orange Living Labs
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![Page 1: Dutch Orange Living Labs](https://reader030.fdocuments.net/reader030/viewer/2022020116/55930b851a28ab9f208b4583/html5/thumbnails/1.jpg)
bezoekadres :
tel :email :Internet :
Bezuidenhoutseweg 1052594 EC Den Haag070 - 427 86 77info@innovatieplatform.nlwww.innovatieplatform.nlwww.nederland-innoveert.nl
The Netherlands: connecting global ambitions
Orange Living Labs
12 Mei 2009
maandag 18 mei 2009
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• Martijn Kriens• Projectleider Living Labs Innovatieplatform• Projectmanager Amsterdam Living Labs• Programmamanager IIP-SaaS• begeleidingscommissie
Rathenau (Privacy)
• iCrowds• ReMarketable
maandag 18 mei 2009
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The basic output thathas become dominant in
the most advanced economies is
human meaningand communication
Yochai Benkler“The Wealth of networks”
maandag 18 mei 2009
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Physical Product: a car
maandag 18 mei 2009
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User function: Safety
maandag 18 mei 2009
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C,MM,N: the open source car
maandag 18 mei 2009
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C H A N G E
maandag 18 mei 2009
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HumanMeaning
&Communication
C H A N G E
FunctionPhysical product
maandag 18 mei 2009
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maandag 18 mei 2009
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maandag 18 mei 2009
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maandag 18 mei 2009
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maandag 18 mei 2009
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Supplier
Customer
Shift towards the end-user
Feedback
Run(test)
Build(Prototypes)
Design
AdvancedDevelopment
Supplier
Supplier
and
Customer
Analysis andFeedback
Run(test)
Build(Prototypes)
Design
AdvancedDevelopment
Naar: Customers as innovators: a new way to create value, Eric von Hippel & Stefan Thomke
Living LabsTraditional
N=3
N=1000
N=0
maandag 18 mei 2009
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1000 PhD's: attract international academic top talent to the Netherlands
Innovatieplatform initiatives – one aim is to enable the Dutch market as a development and test market
Attract 50 significant international businesses to the Netherlands in the coming ~3 years
Paint the World Orange: improve the global branding of the Netherlands as 'the place to be' for companies and top talent
‘Sleutelgebieden’: assess and strengthen the performance of 'Sleutelgebieden'
Accelerating growth of >100 SMEs from € 2-5 million to an annual turnover of >€ 20 million
‘Slimmer werken’: increase productivity of 10.000 SME's
Knowledge investment agenda: strategic agenda to realize long term ambitions with regard to education, innovation and entrepreneurship
International schools: increase the attractiveness of the international schooling system in the Netherlands
Innovation labs: create facilities for open and user-driven innovation and facilities to test market response
Accelerate realization of ambitious projects in public sector: e.g., energy concepts at sea, renovation of Afsluitdijk
1
2
3 8
94
6
International schools: increase the attractiveness of the international schooling system in the Netherlands
7
5 10
Source: Nederland in de Wereld, innovatieplatform
5
maandag 18 mei 2009
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1000 PhD's: attract international academic top talent to the Netherlands
Innovatieplatform initiatives – one aim is to enable the Dutch market as a development and test market
Attract 50 significant international businesses to the Netherlands in the coming ~3 years
Paint the World Orange: improve the global branding of the Netherlands as 'the place to be' for companies and top talent
‘Sleutelgebieden’: assess and strengthen the performance of 'Sleutelgebieden'
Accelerating growth of >100 SMEs from € 2-5 million to an annual turnover of >€ 20 million
‘Slimmer werken’: increase productivity of 10.000 SME's
Knowledge investment agenda: strategic agenda to realize long term ambitions with regard to education, innovation and entrepreneurship
International schools: increase the attractiveness of the international schooling system in the Netherlands
Accelerate realization of ambitious projects in public sector: e.g., energy concepts at sea, renovation of Afsluitdijk
Innovation labs: create facilities for open and user-driven innovation and facilities to test market response
1
2
3 8
6
International schools: increase the attractiveness of the international schooling system in the Netherlands
7
5
Source: Nederland in de Wereld, innovatieplatform
5
maandag 18 mei 2009
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The Dutch
maandag 18 mei 2009
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The Dutch
maandag 18 mei 2009
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The Dutch
maandag 18 mei 2009
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The Dutch
maandag 18 mei 2009
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The Dutch
maandag 18 mei 2009
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RealityBETA
maandag 18 mei 2009
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maandag 18 mei 2009
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• A group of organisations that are dependent on each other in a (complex) netwerk
• Each member should deliver value to the netwerk (meaning some other member should value it)
• Each member should derive more value out of it than it puts into it
• The whole is more than the sum of the individual members
maandag 18 mei 2009
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maandag 18 mei 2009
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maandag 18 mei 2009
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Ecosystem Methods andtools
maandag 18 mei 2009
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Example: Smart city
• Base level use• Peak use: when and what• Collective feedback and collective intelligence• Glanceable displays
maandag 18 mei 2009
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Several Living Lab initiatives
• Amsterdam Living Lab (Energy, Health, Mobility)
• EXSER Almere (services)• Rotterdam Climate Campus (energy)• OCBI / Oost NV (Health)• Living Lab Leiden / CETIM (Mobile, Health)
• LL Old Ambt, TU Delft, ...
maandag 18 mei 2009
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Dutch Orange Living Labsthe road ahead1.Joint discussion (now)2.Exchange of methods and tools3.Collaboration in projects4.Setup of joint projects5.Structural cooperation
• marketing abroad (acquiring R&D)• specialisation in projects and approach• creation of ecosystems around focus areas
Development- external
Efficiency- internal
maandag 18 mei 2009
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Common focus
• eHealth (Wellbeing)• Energy and Durability• Mobility and workplace• Tourism• ...
Societal impact
Economic opportunity
maandag 18 mei 2009
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maandag 18 mei 2009
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HAPPINESS is a JOURNEY not a DESTINATION
maandag 18 mei 2009