during the COVID-19 crisis crowdfunding to raise more ... · endurance events and charity accounts...
Transcript of during the COVID-19 crisis crowdfunding to raise more ... · endurance events and charity accounts...
Confidential and Proprietary GoFundMe Charity, Inc., April 2020
How nonprofits can use crowdfunding to raise more money during the COVID-19 crisis
Confidential and Proprietary GoFundMe Charity, Inc., April 2020
We’re excited to meet you!
Lauren
Charity Services Specialist
Lauren’s been part of the GoFundMe team for
4 years. Her experience in Account
Management, Customer Support, QA, and
content writing make her a dynamic and
impactful Account Manager to some of the
highest grossing organizations on GoFundMe
Charity. She has two cats, one dog, one
husband, and 27 house plants.
Jared
Charity Services Specialist
Jared works directly with the largest
endurance events and charity accounts to
help them raise more money than they ever
thought possible for their causes. When he's
not working to make the world a better place,
he's surfing in San Diego and thinking about
breakfast foods.
Confidential and Proprietary GoFundMe Charity, Inc., April 2020
● Crowdfunding intro
● Virtual events and COVID-19
response
● How to increase reach and
engagement
● Help and resources
Confidential and Proprietary GoFundMe Charity, Inc., April 2020
What is Crowdfunding?
Crowdfunding is a way to raise funds for a specific cause or project by asking a large number of
people to donate money, often in small amounts, and usually during a relatively short period of
time. Crowdfunding is done online, often with social networks, which makes it easy for
supporters to share a cause or project with their networks.
Organizations, businesses, and individuals alike can use crowdfunding for any type of project,
for example: a charitable cause; creative project; business startup; school tuition; or personal
expenses.
Source: What is crowdfunding? | Knowledge Base
Confidential and Proprietary GoFundMe Charity, Inc., April 2020
Make sure you have a clear call to action, whether it’s “Donate,” or “Join the Team”
● Donation pages & buttons
● Registration & ticketed events
● Tournaments
● Galas & dinners
● Runs, walks & rides
● Team fundraising
● DIY & peer-to-peer
Confidential and Proprietary GoFundMe Charity, Inc., April 2020
Adapting to the COVID-19 Pandemic
As on-site events are continuing to cancel/postpone, transitioning to a virtual format has been more important than ever
to set-up, promote, and donate all while retaining brand control
Archdiocese of Newark moved all donations and masses to be virtual. 212 parishes are utilizing team pages for donations on this umbrella campaign, they have raised $453K
so far
live streams can be embedded onto your event page
You can add each chapter as a team for your event!
Confidential and Proprietary GoFundMe Charity, Inc., April 2020
on any website, completely
customizable
on your existing website
Also available as a WordPress plugin
Confidential and Proprietary GoFundMe Charity, Inc., April 2020
Yes! See what we did for the
Washington Food Fund
When the campaign gained traction
via media coverage, we were able to
schedule email daily reports to key
stakeholders to monitor donation
volume. It raised $500K in one week!
Confidential and Proprietary GoFundMe Charity, Inc., April 2020
Launch new campaigns in seconds.
Intuitive campaign settings allow creation of every type of campaign your cause and supporters can think of.
Best-in-class social integration means new campaigns can instantly be shared with the world.
CALL TO ACTION
Confidential and Proprietary GoFundMe Charity, Inc., April 2020
Confidential and Proprietary GoFundMe Charity, Inc., April 2020
DATA INSIGHTS
of NPOs agree that social media shares are effective
for brand awareness.
donations shared on social media by donors result in a new donation.
increase in donation dollars that came directly from social links since 2012.
of nonprofits cite insufficient knowledge as their reason for not prioritizing social fundraising.
Confidential and Proprietary GoFundMe Charity, Inc., April 2020
IMPORTANCE OF SHARING
Sharing placement throughout page layout and user flows is proven to increase sharing of story, page URL and donations.
A fully responsive experience, heavily tested on all screen sizes.
Of our visitors are from a mobile device.
Increase in donors sharing their donation on social media
By leveraging the massive amount of user data collected by GoFundMe, GoFundMe Charity’s campaign page and flows are best-in-class and optimized for donation conversion, sharing and user experience.
Upload your charity’s logo, custom colors, and personalized content on all campaigns you create
Confidential and Proprietary GoFundMe Charity, Inc., April 2020
Leverage GoFundMe Charity’s platform to add the power of social fundraising and modernize traditional fundraising efforts.
It’s all self-service!
● Donation pages & buttons● Registration & ticketed events● Team fundraising
Confidential and Proprietary GoFundMe Charity, Inc., April 2020
Key takeaways for a successful crowdfunding campaign
1) Create your campaign with your key call to action in mind
2) Share the campaign link with everyone in your network
3) Post relevant updates to build momentum
4) Use your campaign results to glean actionable insights
Confidential and Proprietary GoFundMe Charity, Inc., April 2020
● GoFundMe Charity Help Center
● GoFundMe Charity on YouTube
● GoFundMe Charity blog
Stuck? We’re ready for all questions | [email protected]