@DUO : How to Create a Content Optimized Website
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Transcript of @DUO : How to Create a Content Optimized Website
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@DUO How to Create a Content Optimized
Website
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Ariel UptonMarketing Coordinator, Duo Consulting@arielupton | LinkedIn
- Favorite inbound marketing tool | A/B Testing- Writes blog posts during my bike ride to work- Currently recording my first album
Ashley KelnhoferMarketing Coordinator, Cloudbakers
@ashleykelnhofer | LinkedIn
- Favorite inbound marketing tool | CTA- Taking notes in Google Keep is my secret to staying organized- I just visited paris for the first time last month
Your Presenters
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WHAT IS CONTENT OPTIMIZATION?
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CREATING SPECIFIC CONTENT, FOR A SPECIFIC PERSON,
AT A SPECIFIC TIME.
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SPECIFIC CONTENT
LANDING PAGES - EBOOKS - BLOGS
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SPECIFIC PERSON
INDIVIDUAL BUYER PERSONAS
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SPECIFIC TIME
WHAT STAGE IN BUYING CYCLE ARE THEY?
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THERE IS NO SUCH THING AS RANDOM
CONTENT.
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WHAT DOES OPTIMIZED CONTENT LOOK LIKE?
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MODCLOTH
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URBANBOUND
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HUBSPOT
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CONTENT OPTIMIZATION DOESN’T LOOK LIKE...
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DUO CONSULTING
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CLOUDBAKERS
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WHAT IS STANDING IN THE WAY OF YOU AND THE OPTIMIZED
SITE OF YOUR DREAMS?
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LET’S PLAY | CONTENT KINGDOM
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HURDLE # 1
DO YOU HAVE THE
RIGHT RESOURCES
TO CREATE SPECIFIC
CONTENT?
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HURDLE # 2
ARE YOU CREATING
SPECIFIC CONTENT
FOR SPECIFIC
PEOPLE?
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HURDLE # 3
DO YOU HAVE
SPECIFIC OFFERS
AND PROMOTIONS?
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HURDLE # 4
DOES YOUR SITE
HAVE CLEAR
CALLS-TO-ACTION?
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HURDLE # 5
DO YOU HAVE A
WORKFLOW?
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LET’S PLAY | CONTENT KINGDOM
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OPTIMIZATION RELIES ON
SPECIFICITY.
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WHY IS IT IMPORTANT
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PEOPLE WANT TO FEEL LIKE PEOPLE.PEOPLE WANT TO FEEL LIKE PEOPLE.
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DON’TBE CREEPY.
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USE YOUR INTEL TO CREATETHE BEST USER EXPERIENCE
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HOW CAN INBOUND HELP
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CREATING SPECIFIC CONTENT, FOR A SPECIFIC PERSON,
AT A SPECIFIC TIME.
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KEYWORDS
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BLOG
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CALLS TO ACTION
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FORMS
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LANDING PAGES
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LANDING PAGES
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Duo Consulting is a web development agency changing the way organizations market and communicate online.
We believe in open | open book, open source, open minds.
We’re focused on opening up opportunities for our clients through inbound marketing & enterprise social networks built on Drupal and Hubspot platforms.
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CLOUDBAKERS SLIDE
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@DUO How to Create a Content Optimized
Website