Dunedin Feb 10
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Online Marketing Online Marketing
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Transcript of Dunedin Feb 10
Online MarketingOnline Marketing
TOOLS TO HELP MAKE YOUR LIFE EASIER!
Agent Pro – Add a personal profile or purchase advertising on individual suburbs
Featured Listings – attract up to 10 times the traffic to your listings
Email Alerts – helping you reach your target audience and keep up with new listings in your area
Blogs – set up a free blog using our Voices platform and establish yourself as the expert in your area
AGENT PROAGENT PRO
www.agentpro.co.nzwww.agentpro.co.nz
Purchase suburbs from as little as $15Purchase suburbs from as little as $15
Limited to three salespeople per suburb...
...make sure you are one of them!
...this could be YOU!!
Agent Pro BenefitsCost effective marketing
Massive coverage
Targeted audience
Working for you 24/7
FEATURED FEATURED LISTINGSLISTINGS
Featured Listings – only $250 per fortnightFeatured Listings – only $250 per fortnight
limited to 3 per suburblimited to 3 per suburb
10+ times the amount of traffic to your listing10+ times the amount of traffic to your listing
Compare two similar listingsCompare two similar listings
217 views
NON-FEATURED PROPERTY
1855 views!!
FEATURED PROPERTY
Featured ListingsVendor paid marketingLimited to three per suburbFeatured on homepage, district and suburb
pagesOnly $250 for a 2 week campaign
EMAIL ALERTSEMAIL ALERTS
Email alerts sent for all new listingsEmail alerts sent for all new listings
Set up your own email alerts...Set up your own email alerts...
...and keep track of new listings in your suburb...and keep track of new listings in your suburb
NEW – open home email alertsNEW – open home email alerts
BLOGSBLOGS
WHY BLOG?
Raise your online profile
Establish yourself as a subject matter expert
Reach people outside your database
An easy way to store and share your knowledge
Inexpensive marketing tool – doesn’t cost anything but your time
THINGS TO CONSIDER BEFORE STARTING
Do I have the skills?Do I have interesting insights to offer?How much time will it take?How will I promote my blog?What will I write about?
STUCK FOR IDEAS?
Profile a local businessWrite about upcoming community eventsProvide a market updateYour comments on a newspaper article or other
blog postUse lists e.g. 5 reasons to live in...
PERSONALISE YOUR BLOG
5 basic things to remember
Be honest, genuine and personable
Make your posts short and regular
Be provocative at time
Link to others and encourage them to link to you
Use images to engage your audience
To Do List! Ensure we have your correct email address
and contact details – send yourself an email from one of your listings.
Register for Agent Pro and update your free profile page.
Consider the benefits of featured advertising in the suburbs you work in.
Think about starting a blog. Google yourself!
