How is Dulwich OnView different from other museum blogs?

Follow us @dulwichonview@dulwichgallery

Dulwich Picture Gallery, London

2008-2011 set up and run by a team of enthusiastic volunteers

independent of the Gallery

Different NameDifferent URL

Different TwitterDifferent Facebook

Diverse ContentIndependent but worked on trust

and collaboration

2011 →volunteers

and museum staff

3 different photographers

5 different authors

Diversity of contributors

* Other museum directors * Chairman of the trustees of another museum

Surprising contributors

Independent views Peer reviews – more believable than official website marketing

Huge mixture of stylesVirtually no editing

DOV wine correspondent

An occasional contributor

Posts indirectly related to an exhibition

Patricia Cornell, published a book arguing that Sickert was Jack the Ripper. Sickert was, she claims, a violent misogynist who was tipped into murder by botched surgery that made him impotent.

Promoting Dulwich Picture Gallery as part of the local community

Another successful, and well-established, partnership is with the Dulwich Picture Gallery ....

Links, links, links

The silver Community Memories of 1940’s Dulwich – BerylBrenda – ‘I read your article with interest. I lived in Tulse Hill at the time. I remember the very cold winter....Beryl – Hello Brenda. I remember Rosendale Road school....Brenda – Dear Beryl. Thank you for replying so quickly. Are you related to..........Beryl – Hello again Brenda. Sorry for the delay, some family things have kept me busy..........And so on for the last 4 months. Now John is joining in with his memories.

International research

Have fun

Network

Spread the word

Have a party!

We invited everyone who had contributed to DOV, their friends and family

We have made friends with local businesses (articles on DOV) and

they donated cakes

We have made friends with local bands (articles on DOV) and they came and played for free

And the small businesses/charities promoted themselves

Selling WI Calendars

Measurable results 447 people came and most went into DPG

17 Comments later on DOV : “What a great, cheerful, sunny afternoon that was! And a double bonus. I hadn’t intended to see the Salvator Rosa show, though I knew it was on. But since I was there, I kind of got sucked inside, and I’m glad I was.”

“It was also good to visit the Gallery again. It must be about five years since I last visited.”

22% rise in DOV subscriptions during the subsequent 2 weeks

We now average about 20,000 views a month

The peak in May 2010 was when we ran a competition and asked for votes.

Views March 2010 → present

Viral MarketingAuthors tell their friends

Organisations link to the articles

Groups tell their members

Search terms for last 30 days

Recycling 437Paul Nash 170Dulwich OnView 154Bushes 139Anish Kapoor 124Dulwich Park 69Andrew Wyeth 55David Gentleman 54Stik Dulwich 53Queens House 52Dulwich Picture Gallery 49Bonnard 47Lucinda Rogers 461948 Olympics 42

96.28% are not looking for DPG

Bubbas – A taste of the Caribbean in Tulse Hill

Where do our visitors go? (last 30 days)

Bubbas Restaurant 19.9%Dulwich Festival 15.2%DPG main site/facebook 12.1%Hello Geronimo 0.3 %Dulwich Magic FC 0.2%Evening Standard – Cult graffiti artist Stik... 0.2%Etc..

Geronomo – local textile artist

Dulwich OnView has won awards….and we’re loving it!

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@dulwichonview