DUKES - Jordan Dobrow

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Pre-Design BookletJordan Dobrow

Table of Contents

“To me, cricket is a simple game. Keep it simple and just go out and play.” ~Shane Warne

Table of Contents

Client Background________________________________________________1.

Client Questionnaire_____________________________________________3.

Organizational Structure Analysis_______________________5.

TYpology Studies___________________________________________________7. Typology Study #1: Quiksilver__________________________________________________________________7. Typology Study #2: Reebok________________________________________________________________________9. TYpology Study #3: Vitra_________________________________________________________________________11.

Location Analysis_________________________________________________13.

Concept Statement________________________________________________15.

Goals____________________________________________________________________16.

Inspiration___________________________________________________________17.

Program Table______________________________________________________19.

Diagrams______________________________________________________________21. Scheme 1-a_______________________________________________________________________________________________21. Scheme 1-b_______________________________________________________________________________________________23. scheme 2-a_______________________________________________________________________________________________25. scheme 2-b_______________________________________________________________________________________________27.

Client Background

1.

HistoryDukes Cricket Balls began in the year 1750 when production started in the Tonbridge area of Kent. Its high level of performance throughout the years gives Dukes its reputation for top quality in gear and cricket balls in the cricket industry. The Manufacturing of the Cricket balls originated in England. Though cricket exists in many countries around the world, the manufacturing industry of the com-pany is stationed in England and exports their gear all over the world. The company manufactures a broad range of cricket gear but it is the hand-stitched balls that give Dukes its well-renown fame. They workers that hand stitch these balls give each one care and attention. They see the manufacturing more of an art they do as a production of goods. This process has been handed down through generations of skilled craftsman. Therefore, although these balls have evolved to a higher quality than they were 250 years ago, the art of cricket ball crafting remains the same.

Company Mission: Famous for their HERITAGE, QUALITY, and EVOLUTION, Dukes objective is to “produce the right product, in the right place, at the right price!” They also desire to give all their customers first class service with special attention to each and every potential and long-lasting client.

Target Markets:Dukes has expanded its company to various locations around the world. Though their primary headquarters is located in England, the company also is stationed in Australia, South Africa, Pakistan, India and the West Indies. It is the United States that they are working to expand the sport of Cricket and taking it to a new level. They desire to market their product to the younger generations as well as mar-ket the sport of cricket to older generations. In other countries, cricket plays a major role in the sporting industry. Just as other sports that currently exist here in the United States, the younger generations play the sport and people of all ages enjoy watching sports on television or live at sporting arenas.

Client Background

2.

Client Questionnaire

3.

How important is visual privacy between you executive members and your employees? Privacy between employees and managers is important; however privacy among regular employees is not too important. Too much privacy would negatively impact the functionality. Collaboration and communication is encouraged.

Do you prefer the space to be more formal, or are you looking to achieve a more energetic environment? We would like to convey the sense of tradition, especially around the private executive areas. Most employees, however, work together in an open environment within their departments.

What area of the office do you believe holds the most importance in terms of your general work day? Other than our administrative departments, the space is mainly used for marketing, sales, and product display.

What is a typical day in the workplace? Vice Presidents of Individual departments: Working with the departments, assigning tasks, collaboration, team meetings. Departments: Meeting with executive members, collaboration. President: Meeting with executives and sitting in on team meetings.

How important is extra storage in the space? Extra storage is necessary for equipment storage, prototyping, and marketing.

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Client Questionnaire

4.

What is currently successful in your existing locations?The separation among each division. Sales and Marketing should have a separate area,

however they should be somewhat close to their departments.

How important are display areas in the space?Many clients touring our space are looking at our current design and products, so a large

display area is very important.

What image do you want to portray to your client?A sense of tradition and quality as they enter the space is very important.

What sets you apart from your competitors?We pride ourselves on our heritage, as well as our evolution over the years.

Why did you choose to open a branch in Denver?Cricket has roots in the United States that go back to the 1700’s. Colorado is home to

the Colorado Cricket League, and cricket officially became a part of the Colorado State Games in 2014.

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5.

Vice President of Marketing

Vice President of Sales

Vice President of Resources and Development

Vice President of Human Resources

President/ CEO

Staff Staff

Staff Staff

Staff Staff

Staff Staff

Staff Staff

Staff Staff

Staff Staff

Staff Staff

Staff

Staff Staff

Staff Staff

Staff Staff

Staff Staff

Staff Staff

Staff

Advantages• Efficiencies. When employees are allowed to focus on one specific functional area to the exclusion of all else, they can achieve significant efficiencies in terms of process flow and management methods.• Chain of command. There is a very clear chain of command in this structure, so everyone knows which decisions they are allowed to make, and which ones to hand off to their supervisors.• Promotions. It is easier to set up career paths for employees and monitor their progress toward the goals outlined for their functional areas.• Specialization. A company can use this approach to cultivate a group of extraordinary specialists who can strongly impact the functions of the company.• Training. It is easier to monitor and update the training of employees when they are focused on narrow functional areas.

Organizational Structure

6.

What is Functional Organization Structure?

• In a functional organization structure, you may have a static role in which each member of the organization has one purpose and stays in the position they are in for the entirety of the time they work in the company. For example, in other organization structures, one may have a dynamic role that is constantly changing. • Employees report to a single functional manager. Their career path working style and reporting system all depend on this structure of communication between staff and manager or V.P.• Employees are grouped by their area of specialization.• Employees must be very skilled in their department. • Each department head will be in charge of his or her own department and the performance of all employees in that department in which he is responsible for. • Communication flows up from employees, to department heads, to a president or CEO. Lower level employees do not interact much with the president of the company.

Organizational Structure

Typology Study #1

“It's a brilliant blend of corporate hustle-and-bustle and the organic hang-loose vibe” -Brenna Egan

Focus Points:• The Quiksilver Headquarters was stationed next door to the existing distribution center for Quiksilver.• More that 300 employees utilize this space 40 hours a week.• This design represents a “21st century workplace.” • A unique design decision was to was in incorporate a skate park in the building for employees to “play” for short intervals during their 8-hour work day. • The concept of the design of the space was informed and modeled based on a “small beach community”• The design of the space is meant to emulate the brand of the company. Because Quiksilver is a surfing and skateboard apparel company, the design decisions were made to relate to users who buy this brand and live the “small beach community” lifestyle.

Brief Narrative: Quiksilver is a worldly renowned surfing and skateboarding apparel company and has been around for over thirty years now. When establishing a headquarters in the United States, it was an easy decision for the CEO to station the company in South-ern California where surfing and skateboarding is a way of life. This newly designed office space is located in Huntington Beach and serves as Quiksilver’s main head-quarters in the United States. The space is a second home to over 300 employees. It was designed for the purpose of stimulating creativity for all users and employees. The concept behind the design is to simulate the environment of a “small beach community.” This concept was chosen to represent the essence of the company and the lifestyle of its users. The building is a beautiful 21st century office space and perfectly portrays a workplace of the future.

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Typology Study #1Quiksilver Headquarters15202 Graham St.Huntington Beach, CA 92649

Client: USA client QuiksilverArchitects: Bauer and WileyBuilding Process: New constructionSite: Next door to the distribution center for Quiksilver. Floor Area: 110,000 square feet, 30,000 of which include an upstairs mezzanine for the higher-ranking officials in the company. Height: Two stories high with the shell of the space representing that of a warehouse. Because of the low budget prior to construction, a warehouse shell was chosen and a higher budget was spent on the interior design. Circulation: Upon entering the building, users are met by a large lobby with high ceilings that is meant for fashion shows and a lounge space for employee interaction. This lobby serves as a central hub for circulation and leading off from this space are “a series of smaller scale neighborhoods” that serve the different departments and various spaces. The lobby also holds the main staircase leading to the upper level. Envelope Materials: The space combines various elements to create a natural feel and emulate the ap-pearance of a boardwalk. This design decision reveals the combination of wood and steel as the primary materials that are use throughout the space. Interior Assessment:The interior surfaces within the space consist primarily of natural materials such as wood, steel, aluminum, glass and concrete. The flooring is made of polished concrete finish in the majority of the different areas. The stairs, accent walls and many non-load bearing structures inside of the building create a soft finish to represent that of a boardwalk. The wood finish is represented throughout the entirety of the building and is the signature element that gives this space a “beach” feel. Because the shell of the building appears as a warehouse, its construction is made of concrete, steel and aluminum. The open structure makes the ware-house ceiling viewable from almost all areas. These natural materials are key design elements that make this space memorable. The floor plan of the space in centered around the lobby which also serves its users as a central traffic circulation and a space for co-mingling between employees. Veering off from this central lobby is a series of hallways surrounded by wood finishes that make users feel as though they are journeying through a wooden tunnel. These hallways lead to different departments and collaborative spaces. Overall, the design of this space is beautifully designed, and creates a fun workplace for all employees. Because of the activity and visual stimulation, this environment is ideal for its users and is a pleasing space for people to spend a majority of their time working in. Implications: This design is beneficial to Dukes because they are both athletic companies and are the primary headquarters for the company in the United States. The two-story space with an upper mezzanine that was shown in Quiksilver’s design and mirrors a similar design for Dukes office. I desire to design Dukes office around a central lobby/atrium to mirror the design of this office. I also desire to use natural materials and allow large windows to provide amply natural light to all employees. The primary interest I found in the design of the Quiksilver headquarters was that they incorporated a skate park into the design, which represents the company culture. In order to create an office of equal or better design, I desire to incorporate a demo space in the Dukes office where a representative will teach clients how to play cricket as well as allowing for company employees to take a break out of their work day and have fun.

Typology Study #2Reebok World Headquarters1895 J W Foster Blvd, Canton, MA 02021

Focus Points:• The office space accommodates flexibility by creating a space for multiple purposes. • The design enhances the branding of the company and reflects the company culture.• Promotes collaborative work between employees

Brief Narrative: This office space is a 350,000 square foot work environment. Not only is the space having private offices and collaborative work zones but it also has a cafeteria, showrooms, childcare facilities, a central auditorium and exterior sports fields and a running track. A three-story glass curtain wall that extends along the entire building encompasses the entire atri-um and all wings. Within the four wings are balconies that are stationed adjacent to the curtain wall. Upon these balconies incorporate open floor plans with collaborative work zones. This allows for the natural light passing through the curtain wall to flow throughout the space. This creates a healthy work environment for all employees.

Client: Reebok World Headquarters

Architects: NBBJ Architects and Archideas InteriorsTurner Construction (with a joint partnership with O’Connor Constructors)

Building Process: New Construction

Site: Located about 15 miles southwest of downtown Boston is the Reebok World Headquarters in Canton, Massachu-setts. This location is close to a major city which is essential to the success of the company but because it is located outside the city, the space for the facility is plentiful and within reach.

Floor Area: 350,000 square feet Reebok World Headquarters23,000 square feet of office space2,500 square feet of showrooms5,000 square feet On Field showroom

Height: three stories in height

Envelope Materials: Large glass windows surround the exterior sides of the building. The space is also made up of glass partitions and banisters with steel railings and frames to keep the space open and free of obstacles. The space is also predominately encapsulated by gypsum board painted in a clean white color. Wood elements are also used as an attractive natural material. All these materials were used to create an open work environment with an abundance of natural light to reflect off surfaces.

9.

Typology Study #2

“ The new headquarters has changed the way our people think about our business. Now they live the brand experience. This place feels alive and that has impacted our product innovation. ” ~Paul Fireman, Reebok Founder

Interior Assessment: When users enter the space, they are greeted by a large, expansive atrium sur-rounded by a curtain wall. This allows for plentiful natural light to flow through the interior. This design decision was made to create the effect of bringing the outdoors in. Because Reebok is an athletic apparel company, creating this ef-fect helps employees embrace the sports atmosphere and feel more active and efficient in the work environment. Expanding off the atrium are four different wings to the space. Each wing is a department with offices and collaborative work zones. As users journey between the wings they will encounter other exciting spaces such as a cafeteria, showrooms, childcare facility, sports fields, and a fitness center. All these areas allow for this space to be a full service work environment. Employees and pay for childcare within the very space the work in, they can stay in the building for lunch and utilize the cafeteria as well as utilize the fitness center before or after their workday. By incorporating these facilities within the space, users become more efficient and can utilize the space for multiple purposes.

Implications: This innovative design is a landmark for athletic apparel companies around the world. From this design I will utilize the central atrium circulation flow along with the four separate wings for the separate departments. By sepa-rating the departments into separate wings allows for each department to focus on their sole application. This also is representative of the functional organiza-tional structure. Another design application I will utilize is the material of glass to create an open work workspace with minimal obstacles. The design material is clean and modern and characteristic of modern work environments.

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Typology Study #3

Focus Points:• Vitra wanted to “live and breathe” its famous products. Because this is a furniture manufacturing company, the space was designed around showcasing the furniture they produce in their own office design. • Vitra wanted their office space to be bold and representative because of their “work spirit philosophy” • The office is designed in in open office space plan. • The different zones of the space are defined based on their function and work style. • The majority of the space is designed around a collaborative work setting.

Vitra Corporate CampusCharles-Eames-Straße 2, 79576 Weil am Rhein, Germany

Brief Narrative: Vitra is a Swiss furniture manufacturing company. They produce and distrib-ute furniture primarily for workplace environments. This office is their location in Weil am Rhein, Germany and the current office building holds 120 employees. Employee’s work together to design the most efficient, ergonomically, and aesthetically pleasing furniture for the modern day workplace. Employee’s work in groups and the entire space is a collaborative work environment. Interspersed throughout the space include a café, break out area, group rooms, meeting spaces and some (but minimal) as-signed office workstations.

Client: Vitra Furniture

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Typology Study #3Architects: Sevil Peach Gence Associates

Building Process: Renovation of Nicholas Grimshaw-designed factory

Site: This is one of many Vitra offices located in Weil am Rhein, Germany. The building is located adjacent to the Vitra Design Museum. Here is a museum of all their most famous furniture pieces and the evolution of their furniture design from their start in the early 1950’s.

Floor Area: 24,220 square feet

Height: 2 stories

Circulation: The entire space is designed using an open floor plan with minimal stationary obstacles. The employ-ees work in groups to design new furniture pieces so a collaborative work environment is essential. Because of this, the circula-tion flow is not in one or two directions but instead gives employees the option of moving around the spaces in the their chosen path. However there is a lobby centered in the space and once you enter one may choose to go left of right, after that, the option is theirs.

Envelope Materials: The space is designed using very modern materials. This includes glass, metal mate-rials, a small amount of wood and a dry erase board is centralized in the lobby space as a way to greet guest. When viewing this space, one will observe that the furniture showcases the majority of unique textures and finishes.

Interior Assessment:The entirety of the design for this company is an open space plan with collaborative work environments. Many areas have large tables like that of a conference room. Also within the space there are private workstations for designated employees but other workers surround them with no buffer between one another. A wooden-floored patio space that is located adjacent to a quiet library room creates a natural setting utilizing natural elements. This can make the space feel like a “domestic oasis.” This loca-tion also helps ground the space because of the open work environment. The open floor plan is designed with non-defined hubs where groups will meet and work on projects together. The space also incorporates a pool table for employees the stretch and play a fun game while taking a break from their average workday.

Implications: The idea of having a pool table incorporated into the design to allow employees a chance to take a break from work is an innova-tive design decision I hope to work into the design for Dukes depended on the maximum allowable space. Also, when referring to the space planning of this company, this design is somewhat different from what I expected when referring to my own company design. I feel that alloying employee’s ample privacy is essential to employee well being. However, after seeing this collaborative office design I would like to provide more space for collaboration and do this in a unique way with beautiful design elements and comfortable furniture for all users. In conclusion, I will take elements from this study when designing the collaboration zones and I will refer to the other case studies when designing the more private office spaces.

Location AnalysisThe site is located on the north bank of the Platte, River and just south of the corner of 15th Street and Platte Street in Denver, Colorado. The site begins adjacent to the river and extends north towards the corner of 15th Street and Platte Street. The two small buildings on the corner will remain in this location; however, the existing building will be demolished and our buidling will be placed on the site. Of the two corners of the building that overlook the river facing southeast, Dukes Cricket Balls will be located on the corner closest to 15th Street. This decision was made because employees are provided views of nature as just across the river is Confluence state park. This decision was made to allow an abundance of natural light to enter the space and provide views of nature to all employees and visitors of the space. Also, this location in the building is close to the street so that they are easily seen by visitors and remain close to the surrounding businesses.

2300 15th St. Denver, CO 80202

View

of si

te heading Northwest on 15th Street

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Location Analysis

View

of si

te heading Northwest on 15th Street

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iew ac

ross the street of Confl uence State Park

Platte River view

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Concept Development

Nested at the base of the Rocky Mountains and among the banks of the Platte River in Denver Colorado, Dukes Cricket Balls will emerge and become the American headquarters for the sport of Cricket. This sport dates back to the mid15th century, and the company, Dukes, has existed for over 250 years. Dukes Cricket Balls desires to bring this sport to America with the goal of transforming the common perception of cricket from as an “ancient” sport into a flourishing, modern sport that is ready to “take flight” in the U.S. The concept of a firework was generated by this idea of soaring to new heights as the company expands itself to the western hemisphere and a hope for rebranding the company. While they hope to transform the common perception of cricket, they also desire to embrace the timeless elements in which give the company its fame. This juxta-position of old and new developed the concept of fireworks. Fireworks are an old tradition that is symbolic of celebratory events. They continue to evolve throughout the years as manufactures strive to awe viewers, while ultimately embracing the timeless, romantic feeling characteristic of a firework show. This idea emulates the key values of Dukes as a timeless company.

An explosion of color and an array of light will transform the newly designed office space for Dukes Crick-et Balls. It will imbed timeless elements characteristic of Dukes but adding a modern twist to the company through the design elements. The finishes in the space will be sleek and reflective causing light to bounce off various elements. The overall design will consist of a main atrium or lobby space and all other wings of the space will branch off in opposing directions. This emulates the design of a firework as it branches off from a central element when it reaches a certain height. The space will encompass beautifully design accent walls allowing users to not only enjoy the experience as they journey through the space but continuing the create the awe emotions that are commonly experienced with watching fireworks.

“Soaring to new he ight s. ..”

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Concept Development

“Soaring to new he ight s. ..”

Goals

We desire to create a space that depicts the classic and

timeless values of the company while simultaneously adding modern design principles to rebrand the sport as a new, emerging sport in the United

States

Cricket, a sport of skill, speed and strategy originally dates back to early 16th century England. Dukes, a company that leads the highest quality cricket balls and crick-et gear in the business has existed for over 250 years. Many nations who hold dominance in the sport of cricket recently fear that “test cricket is slowly dying”(Holding). Because of this fear, the sport is becoming misconceived as dated and old-fashioned. In order to counteract this misconception, Dukes desires to rebrand the sport as it opens it’s a new headquarters in the United States; bringing this sport to America for the first time in history.

We desire to create an efficient work environment that differentiates the departments of the company but also allows for spaces of collaboration and

communication between members of the different

departments.

We desire to allow each employee to have a designated

workspace for privacy and comfort. This will create a sense

of place attachment for all inhabitants of the space.

Showcase the product being produced.

~Cricket Balls and Cricket Gear~Production process of the

Cricket Balls ~Show a timeline of the sport of Cricket and the role that Dukes

has played in the evolution of the sport.

We desire to create a healthy working environment by providing ample natural light to flourish throughout the entirety

of the space.

2.1. 3. 4. 5.

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Inspirational Images

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THEGEAR

THEGAme

Inspirational Images

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ThePassion

Program Table

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Department Spaces Area (square footage) Furniture Needs Number of People

Reception Waiting Area 300 SFReceptionDesk, task chair, and seating for a minimum of two people

3

Mail Room 120 SFAnnouncement Board, Storage for mail 2

Storage/ Filing 120 SF Bookshelves and Filing Cabinets 2

President President's Office 300 SF

Executive desk and task chair, seating for two guests, filing cabinet and bookshelf 3

Public Spaces Atrium650 SF (included in circulation) Lounge Seating 15

Demo Space 600 SFBenches and storage for equipment 5

Retail Space 550 SFCashier Desk and small seating arrangement 4

Film Room 800 SFTheatre-‐style seating with large projection screen 4

Display Case 90 SF Manniquins wearing cricket gear

Warehouse and Storage 400 SFBuilt-‐in Storage compartments and shelving 2

Research and Development V.P. of R&D Office 250 SFExecutive desk, 1 task chair, and seating for two guests 3

Office 120-‐150 SF Workspace for employee, storage 1Office 120-‐150 SF Workspace for employee, storage 1Office 120-‐150 SF Workspace for employee, storage 1Office 120-‐150 SF Workspace for employee, storage 1Office 120-‐150 SF Workspace for employee, storage 1Office 120-‐150 SF Workspace for employee, storage 1Office 120-‐150 SF Workspace for employee, storage 1Office 120-‐150 SF Workspace for employee, storage 1

Collaborative Work Area 1400 SF (circulation)

Desk spaces for employees, task chairs, storage, large tables with extra seating 8

Human Resources V.P. of HR Office 250 SFExecutive desk, 1 task chair, and seating for two guests 3

Office 120-‐150 SF Workspace for employee, storage 1Office 120-‐150 SF Workspace for employee, storage 1Office 120-‐150 SF Workspace for employee, storage 1

Marketing V.P. of Marketing Office 250 SFExecutive desk, 1 task chair, and seating for two guests 3

Office 120-‐150 SF Workspace for employee, storage 1Office 120-‐150 SF Workspace for employee, storage 1Office 120-‐150 SF Workspace for employee, storage 1Office 120-‐150 SF Workspace for employee, storage 1Office 120-‐150 SF Workspace for employee, storage 1Office 120-‐150 SF Workspace for employee, storage 1Office 120-‐150 SF Workspace for employee, storage 1Office 120-‐150 SF Workspace for employee, storage 1Office 120-‐150 SF Workspace for employee, storage 1Office 120-‐150 SF Workspace for employee, storage 1



Sales V.P. of Sales Office 250 SFExecutive desk, 1 task chair, and seating for two guests 3

Office 120-‐150 SF Workspace for employee, storage 1Office 120-‐150 SF Workspace for employee, storage 1Office 120-‐150 SF Workspace for employee, storage 1Office 120-‐150 SF Workspace for employee, storage 1Office 120-‐150 SF Workspace for employee, storage 1Office 120-‐150 SF Workspace for employee, storage 1Office 120-‐150 SF Workspace for employee, storage 1



Shared Spaces Conference Room 1 250Large Conference Table, Credenza, seating for 12 people 12

Conference Room 2 250Large Conference Table, Credenza, seating for 12 people 12

Lounge Area 500Seating for 10, coffee tables, pool table 10

Kitchen/Break Room 180 Bar Stools for 4 4Café Area 270 Seating for 12, booths or tables 12

Subtotals 9,090 SF-‐ 9,930 SFCirculation 5,050 SF

Grand Total 14,140 SF-‐14,980 SF

Program Table

20.

Department Spaces Area (square footage) Furniture Needs Number of People

Reception Waiting Area 300 SFReceptionDesk, task chair, and seating for a minimum of two people

3

Mail Room 120 SFAnnouncement Board, Storage for mail 2

Storage/ Filing 120 SF Bookshelves and Filing Cabinets 2

President President's Office 300 SF

Executive desk and task chair, seating for two guests, filing cabinet and bookshelf 3

Public Spaces Atrium650 SF (included in circulation) Lounge Seating 15

Demo Space 600 SFBenches and storage for equipment 5

Retail Space 550 SFCashier Desk and small seating arrangement 4

Film Room 800 SFTheatre-‐style seating with large projection screen 4

Display Case 90 SF Manniquins wearing cricket gear

Warehouse and Storage 400 SFBuilt-‐in Storage compartments and shelving 2

Research and Development V.P. of R&D Office 250 SFExecutive desk, 1 task chair, and seating for two guests 3

Office 120-‐150 SF Workspace for employee, storage 1Office 120-‐150 SF Workspace for employee, storage 1Office 120-‐150 SF Workspace for employee, storage 1Office 120-‐150 SF Workspace for employee, storage 1Office 120-‐150 SF Workspace for employee, storage 1Office 120-‐150 SF Workspace for employee, storage 1Office 120-‐150 SF Workspace for employee, storage 1Office 120-‐150 SF Workspace for employee, storage 1



Human Resources V.P. of HR Office 250 SFExecutive desk, 1 task chair, and seating for two guests 3

Office 120-‐150 SF Workspace for employee, storage 1Office 120-‐150 SF Workspace for employee, storage 1Office 120-‐150 SF Workspace for employee, storage 1

Marketing V.P. of Marketing Office 250 SFExecutive desk, 1 task chair, and seating for two guests 3

Office 120-‐150 SF Workspace for employee, storage 1Office 120-‐150 SF Workspace for employee, storage 1Office 120-‐150 SF Workspace for employee, storage 1Office 120-‐150 SF Workspace for employee, storage 1Office 120-‐150 SF Workspace for employee, storage 1Office 120-‐150 SF Workspace for employee, storage 1Office 120-‐150 SF Workspace for employee, storage 1Office 120-‐150 SF Workspace for employee, storage 1Office 120-‐150 SF Workspace for employee, storage 1Office 120-‐150 SF Workspace for employee, storage 1



Sales V.P. of Sales Office 250 SFExecutive desk, 1 task chair, and seating for two guests 3

Office 120-‐150 SF Workspace for employee, storage 1Office 120-‐150 SF Workspace for employee, storage 1Office 120-‐150 SF Workspace for employee, storage 1Office 120-‐150 SF Workspace for employee, storage 1Office 120-‐150 SF Workspace for employee, storage 1Office 120-‐150 SF Workspace for employee, storage 1Office 120-‐150 SF Workspace for employee, storage 1



Shared Spaces Conference Room 1 250Large Conference Table, Credenza, seating for 12 people 12

Conference Room 2 250Large Conference Table, Credenza, seating for 12 people 12

Lounge Area 500Seating for 10, coffee tables, pool table 10

Kitchen/Break Room 180 Bar Stools for 4 4Café Area 270 Seating for 12, booths or tables 12

Subtotals 9,090 SF-‐ 9,930 SFCirculation 5,050 SF

Grand Total 14,140 SF-‐14,980 SF

Scheme 1-a

Adjacency Legend

Bubble Diagrams and Blocking Diagram Legend

Direct/ Primary AdjacencySecondary AdjacencyDistant/ Remote Adjacency

PublicPrivateSemi-Private

21.

MEZZANINE

Scheme 1-a

Stacking DiagramScale: 1/16”= 1’-0”

Blocking DiagramsScale: 1/16”= 1’-0”

Advantages:• The president’s office is located in the center of the space on the second floor for easy access to all departments and in view ranges of the lobby and atrium. • Warehouse has separate access point (separate from main entry). • Sales department is combined with demo space and film room. • When clients first enter the space they are greeted by a reception area, adjacent to the retail space. This strategy is used for the sales of the cricket gear.

Disadvantages:• All Departments are separate from one another, which reduces the level of collaboration between departments. • Reception area and atrium are combines. This could cause too many distractions for users entering the space. Atrium should be used primarily as a mechanism to control traffic flow. • Kitchen is too close to atrium. This could cause undesirable smells to travel. • Vice president of resources and development and vice president of human resources should be moved closer to the atrium for communication reasons.

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Scheme 1-b

Adjacency Legend


Direct/ Primary AdjacencySecondary AdjacencyDistant/ Remote Adjacency


23.

MEZZA

NINE

Scheme 1-b



Advantages:• Conference rooms on both levels are centrally located and easily accessible. This will increase the collaboration between departments. • Reception Area and Atrium are separate zones. This will serve each space a separate purpose and limit distractions for incoming clients. • President’s office is centrally located, allowing for communication between department heads. • Marketing department and sales department merge together in this scheme to increase collaboration. • A more open space plan

Disadvantages:• Demo space is separated from sales and marketing department. This is a disadvantage because sales executives will be the primary employees that utilize the demo space to sell the project to potential clients.• Warehouse and storage space are missing. This could be combined into the rear of the retail space. • Demo space may be too small for its desired purpose. • Reception may be too large and have wasted space that could be used for other applications. • Conference room on lower level could create wasted space for the collaborative work area to the right. An option may be to move to a wall to allow for a larger collaborative work environment.

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Scheme 2-a



Adjacency LegendDirect/ Primary AdjacencySecondary AdjacencyDistant/ Remote Adjacency

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Scheme 2-a

MEZZANINE



Advantages:• Human Resources department and Resources and Development department are located upstairs. This is an advantage because it is a smaller space and these departments are smaller in relation to the Marketing and Sales departments. • Visitors are greeted by views of the demo space from the entry. There will be a large focal wall that will make users want to journey to the other areas from the entry. • Sales department is combined with demo space for easy access when clients visit. • Demo space is spacious and viewable from the upper mezzanine area.

Disadvantages:• Warehouse and storage should be moved to the first floor. • Kitchen should be accessible from all departments. The location of it now is harder for users on the first floor to access it. • Overall, the space should have a more central organization. Users should not have to travel through another department to get to a desired department or location. This will cause distractions for users.• President does not have easy access to all departments. • Maybe provide more entrances as other locations of the space.

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Scheme 2-B



Adjacency LegendDirect/ Primary AdjacencySecondary AdjacencyDistant/ Remote Adjacency

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MEZZANINE

Scheme 2-B



Advantages: • Retail space is the first space that visitors will see upon entering the space. This strategy will aid in the sales of Dukes cricket balls and gear. • Plentiful amount of space is designated for the collaborative work zones within each department. • Warehouse can be accessed from the exterior of the office. • Marketing and sales departments are merged together to increase collaboration. • Locker room entrance is within the demo space. No other areas will need to use the locker room.

Disadvantages:• Warehouse and storage space may need to be larger to accommodate the large amount of cricket balls and gear that will be distributed in the United States. • Sales Department may need to be moved to the main level. This should be done so that the demo space is closer and within reach for this department. Sales executives will be the ones training clients in the demo space and need this easy access. • The circulation flow to the human resources department could be changed to make it more easily accessed by employees who work in this department. • Demo space may need to be larger with more usable square footage. • Kitchen and café space should have better access to all departments. Could be moved to the second floor because it is not essential for the main floor of the office.

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DUKES - Jordan Dobrow

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