DUKE OF MARLBOROUGH, KENTCASE STUDY

BACKGROUND

• Pub is a member of Ei Group

• Originally had a combination ofHEINEKEN brands and competitorbrands

• Total system upgrade completed inOctober 2016 – Cask system / Newcounter top equipment / Cellar system

THE RESULTS

• New improved cellar layout – easier to clean

with peace of mind of rostered cleaning

schedule

ENERGY SAVINGS

• 2 x flash coolers and 1 x remote cooler

removed as part of the upgrade delivering an

annual saving of £1050.

DRIP TRAY WASTAGE REDUCTION

• Total weekly wastage reduced from 16 pints

before install to 3.5 pints after install.

PREMIUMISATION

• Premium brands

on the bar helping

achieve greater

consumer choice,

higher cash margins

and a great quality

reputation.

75%IMPRESSIVE REDUCTION IN DRIP TRAY WASTAGE - THAT WAS ALREADYIMPRESSIVELY LOW

HEINEKEN is a member of the Portman Group – promoting responsible drinking.

ADDITIONAL BENEFITS

A genuine competitive advantage – first pint of

the day 1.6 degrees with a creamy head and

loads of activity in glass – worth every penny to

the customer!

Confidence to advertise the investment in quality

to drive incremental footfall.

A couple of words from the Landlord Danny…

DUKE OF MARLBOROUGH, KENTCASE STUDY

SOLD OVER THE BAR EVERY YEAR

INSTEAD OF DOWN THE DRAIN

650 PINTS

GEORGE & DRAGON, WEST SUSSEXCASE STUDY

BACKGROUND

• The George & Dragon agreed to trialSmartDispense as part of the businesscase study for the wider MarstonsGroup

• Along with a Centre of Excellenceinitiative where we offer supportthrough local media advertising andvalue adding investment, we helpedredesign the portfolio of pouring brandson the bar

THE RESULTS

• SmartDispense install on 17th August resulting

in immediate and ongoing Yield improvement

• +2.5% Yield improvement versus YTD

Based on volume the George & Dragon yield

improvement is worth:

A couple of words from Gavin, the Lessee…

PINTS SOLD OVER THE BAR EVERY YEAR INSTEAD OF DOWN THE DRAIN

629 PINTS

£2,516 OF REVENUE

+2.5%YIELD IMPROVEMENT

VERSUS YTD

OR

IL ROSSO, NOTTINGHAMSHIRECASE STUDY

BACKGROUND

• Pub is a member of Ei Group

• A Great Pub Great Food venue, with premium food, premium feel and a premium offering of beers, wines & spirits

• Total system replacement including Cask systems

• Customer chose to replace Peroni with Birra Moretti®

THE RESULTS

• New improved bar and cellar layout

YIELD

• Operating yield of 104%, up 1.5% since

SmartDispense was installed on an excellent

starting point

SALES

• Volume uplift of 21% - comparing 10 months

after install with 10 months pre install

PERFORMANCE

• £3,802 of additional margin by converting

Peroni to Birra Moretti®**

• The growth of 33HL in the Premium World

Lager category has added £11,270 of new

margin into the business*

SAVINGS

• £2000 saving on BT deal

QUALITY

• Great feedback about the quality of the beer

from happy customers

* Based on Enterprise standard list price for Moretti, and Il Rosso RSP of £5 per pint** Based on the cost price differential between Peroni and Moretti

OPERATINGYIELD OF

104%UP 1.5% SINCE

SMARTDISPENSE WAS INSTALLED

HEINEKEN is a member of the Portman Group – promoting responsible drinking.

A couple of words…

IL ROSSO, NOTTINGHAMSHIRECASE STUDY

1,101 PINTS

OR

SOLD OVER THE BAR

INSTEAD OF DOWN THE

DRAIN

12.5 X 11G KEGS

PREMIUM WORLD LAGER

CATEGORY HAS ADDED

£11,270 OF NEW MARGIN INTO

LEE’S BUSINESS*

“SMARTDISPENSE HAS ALLOWED ME TO CONCENTRATE ON OTHER IMPORTANT AREAS OF MY BUSINESS, GIVING ME PEACE OF MIND THAT MY BEER IS MAINTAINED PROFESSIONALLY. KEG CHANGES ARE EASY FOR MY STAFF, AND I’VE HAD GREAT FEEDBACK FROM MY CUSTOMERS ON THE QUALITY OF MY BEER”.Lee Everett, Lessee, iL Rosso