Duke Case Study: LinkedIn Alumni Connect
Transcript of Duke Case Study: LinkedIn Alumni Connect
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Brett WaltersSenior Director, Digital Services & Strategy
Duke University Office of Alumni Affairs@bdubwalters
Duke Alumni Network
#inEDU16
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Today’s agenda
• Challenge• Solution• Outcome
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99%of alumni software sucks (circa 2012)
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What do we imagine for the future of alumni
engagement?
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1. Support and enhance current programs that are successful
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2. Provide opportunity for new forms of engagement
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3. Unify the experience for all alumni
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4. Build a sustainable and expandable platform
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5. Present a compelling value proposition to alumni
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Timeline
2012
Kickoff 2013-14
2015
Research, coalition building,
design
Vendor build, LinkedIn API
agreement, beta testing
Launch
2016
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RE-ALIGNMENT
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FILTERS
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LinkedIn import
buttons
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LinkedIn authorization
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Verify Import
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Remove Existing
jobs
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Import photo
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Summary
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8%Registration
Step 1 – Acquisition also includes:- Sign ins- Repeat sign ins- Sign in from marketing
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34%Profile editing
Step 2 – Behaviors also includes:- Profile information- Directory searches- Class notes
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+229%New jobs added weekly
Step 3 – Outcome also includes:- Profile data- Event registrations- Volunteers- Donations
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Questions?
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