#DuckTheHalls - Duck Brand Duck Tape Holiday Designs Campaign

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  • date post

    11-Jan-2015
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    Technology

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Best Social Engagement Campaign entry for the 2013 Digiday SAMMY Awards.

Transcript of #DuckTheHalls - Duck Brand Duck Tape Holiday Designs Campaign

  • 1. Duck Tape Holiday 2012 #DuckTheHalls Social Engagement
  • 2. Campaign Overview Increased awareness of the new Duck Tape Holiday designs to a relevant audience Strong skew for craft/DIY influencers Embraced the social media community through blog posts for high impact discussions and sharing regarding Duck Tape Bloggers Were sent samples of Duck Tape Holiday designs and asked to create a Holiday themed craft/item. Blog posts included how-to instructions, images of the completed craft/item and a link back to the Duck Tape Facebook fan page Tweeters Sent out tweets promoting the new Duck Tape Holiday designs with #DuckTheHalls
  • 3. Sponsored Blogs
  • 4. Blog Screenshots
  • 5. Duck the Halls
  • 6. Duck the Halls
  • 7. Duck the Halls
  • 8. Sponsored Tweets
  • 9. Tweet Screenshots
  • 10. Display Media
  • 11. Display/FanAds
  • 12. Overall Results
  • 13. Results Total Campaign Reach: 3,275,433 Facebook Likes Increased: 88% Over 4,000 Interactions Comments, retweets, shares and clicks