#DuckTheHalls - Duck Brand Duck Tape Holiday Designs Campaign
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Duck Tape Holiday 2012 #DuckTheHalls Social Engagement
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Best Social Engagement Campaign entry for the 2013 Digiday SAMMY Awards.
Transcript of #DuckTheHalls - Duck Brand Duck Tape Holiday Designs Campaign
Duck Tape Holiday 2012
#DuckTheHalls
Social Engagement
Campaign Overview➡ Increased awareness of the new Duck Tape
Holiday designs to a relevant audience‣ Strong skew for craft/DIY influencers
➡ Embraced the social media community through blog posts for high impact discussions and sharing regarding Duck Tape
➡ Bloggers‣ Were sent samples of Duck Tape Holiday designs
and asked to create a Holiday themed craft/item. Blog posts included “how-to” instructions, images of the completed craft/item and a link back to the Duck Tape Facebook fan page
➡ Tweeters‣ Sent out tweets promoting the new Duck Tape
Holiday designs with #DuckTheHalls
Sponsored Blogs
Blog Screenshots
Duck the Halls
Duck the Halls
Duck the Halls
Sponsored Tweets
Tweet Screenshots
Display Media
Display/FanAds
Overall Results
Results➡ Total Campaign Reach:
3,275,433
➡ Facebook Likes Increased: 88%
➡ Over 4,000 Interactions
➡ Comments, retweets, shares and clicks
