Duck® brand Duck Tape®. University of Oregonâ„¢ Marks University Of...
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University of Oregon MarksUniversity Of Oregon Oregon Ducks Go Ducks Oregon Football Oregon Basketball Oregon Track And FieldTrack TownHayward Field, Autzen Stadium, Mac Court, And Howe Field
GoGo Sports Inc v. Major League Baseball Properties Inc et al (2011)Case Brief
Trademark SearchesUSTPO searchOnly federal marks....State of Oregon trademarkOregon state search formOnly marks registered in the stateNo common law search available
TerritorialityOnce trademark rights are established in a particular jurisdiction, these rights are generally only enforceable in that jurisdiction.Madrid Protocol:International application, 84 countriesFile once10 year renewalsPart of WIPO
Anti-Cybersquatting Consumer Protection Act of 199915 U.S.C. 1125(d)Prevents people from buying domain names featuring famous trademarks with NO INTENTION of using them but SELLING themCannot use domain name that dilutes a known trademark
Infringing on MaksDilution: Use lessens distinctiveness of usually FAMOUS marks; high potential for consumer confusion1) Blur: Use a famous mark or similar mark in different market. Sony Beer, Disney Rolling Papers. Whittling away of distinctiveness 2) Tarnishment: unflattering association that weakens the mark, reflects poorly of product's owner (Moral right?)Easier to dilute famous marks: Nike or Coca-Cola
Starbucks v. Dwyer (2001)Kieron Dwyer Lowest Common DenominatorTrademark parody?Tarnished, confusing, dilutionSettlementRestricted use to web
Coca-Cola Co. v. Gemini Rising (1972)
Mosely v. V. Secret Catalogue, Inc. (2003)Supreme Court decisionVictor's Secret, then Victor's Little SecretDilution of Victoria's Secret trademarkFirst test of Fed. Trademark Dilution Act (1995)Ruling: in favor of MoselySig: must prove actual harmTrademark Dilution Revision Act (2006)
Fair and BalancedIt is ironic that a media company that should seek to protect the First Amendment is instead seeking to undermine it. ~Judge Chin
SwooshDesigned by Carolyn Davidson, 1971, $35egistered 1974Nike Brand=$15B90% of $19B=Logo
Cease & Desist