Dublin City Business Improvement District (DBID)

Presentation to

Irish Hotel Federation By Richard GuineyCEO DBID

13th November 2008

Contents

DBID Goals & Objectives DBID Vision Statement Critical Path: Laying the Foundations Chronology of Delivery

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Section One: Goals and Objectives

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Genesis of the BID

Our Dublin North American idea Addresses urban decay Significant success rates Dublin starting at a higher point Sustain & enhance city’s competitive advantage Enhanced need in tougher times

– Collective & collaborative action

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The BID in focus

Improve city’s ambience – Location of choice

ShoppingVisiting Doing business

Primary Focus– Clean & Green– Safety & Security

Secondary focus– Capital programmes– Marketing the city

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How the BID works

Legislation 2006 Levy one-twentieth of general rates No opt outs Mandate must be renewed every 5 years Important city partnerships

– Dublin City Council– Gardaí

Baseline & enhanced base line

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Section Two: Vision Statement

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Branding

Desired brand associations– Effective– Efficient– Understanding– Value for money– Consistent quality

Define our identity with– Members– City– Media– Wider public

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Critical Path: Laying solid foundations

Establish BID’s critical path– In line with goals and objectives

Set up structures and processes– Identify needs and expectations

Identify and forge effective partnerships Ensure efficient use of resources Begin roll out of services Establish KPI’s and begin progress monitoring

Critical Path: Building on foundations

Establish visibility with– Members– City stakeholders– Media– General public

Importance of ambassador programme– Monitor– Liaise– Assist

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Section Three: Chronology of Delivery

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Chronology of activity

March: Joined CEO April: Initial Ambassadors recruited May: Ambassadors trained & on the streets June: Established office

Began member visits July: Additional street cleaning begins August: Cleaning agreement reached with DCC

Creation of member data base & analysis of needs and expectations

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Chronology of activity II

September: Formal launchMedia visibility

Branding & communications

October: First street meetings

Establishing street committees

Further staff recruitment

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To year end

Increase ambassador presence Augmenting street committee structures Additional role out of services

– Graffiti removal– Christmas lights– BID’s for Kids

Setting objectives for 2009– Capital programme– Marketing

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Results

Firm foundations built Partnerships forged

– DCC/Gardaí/Ana Liffey/Dublin Tourism

Cleanliness rates improving Resolving specific street issues with DCC Graffiti contract agreed Christmas lights supported

Contact Details

Richard Guiney– 01- 6334680– Richard.guiney@dublincitybid.ie

O’ Connell Bridge House, D’Olier Street, Dublin 2– Feel free to call us and meet the team

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Thank You!