BRAND HuntDublin city

After we finished the web summit we wanted to check out the social

atmosphere in Dublin. So we decided to test our concepts with local

people and study the cosmopolitan behavior of the city’s commoners.

TEAM1. Rodrigo Moreira

2. Renam Savio

3. Junior Campos

4. Shivam Dhawan

SETUP1. Intro cards with a punch line,

2. A printed article explaining the concept,

3. A professional camera,

4. Some T-shirt give-aways,

5. A red umbrella and

6. A bird house.

GOALGet 10 people from different countries to listen to our concept and give

support. If they liked the Arbunize concept enough within the time we

were talking to them, we would ask them to become our ambassadors

with a quick photo for our website.

Dublin City center is the heart of the city with a lot of crowd moving. It is

a common meeting spot for people. We planned to ask people who

seemed to be waiting for someone and had time to talk to us. Dressed

up in our ‘Keep Calm’ T shirts, we asked people if they would have time

to listen to our project.

They didn’t know about any incentive to do this till we had already sold

the concept to them and thereafter while leaving… we handed them our

Arbunize T-shirts with a note of thanks.Full Story

SOCIAL EXPERIMENT

RESPONSEin 3 hours, we spoke to about 100 passer-bys and gave out our material to

interested individuals. We distributed about 120 Intro cards and 35 articles.

BRAND…And Here are our

ambassadors

Rodrigo BRAZIL

I understand the value of a

SamAUSTRALIA

I understand the value of a

AdamENGLAND

I understand the value of a

SarahIRELAND

I understand the value of a

Matthew AUSTRALIA

I understand the value of a

RossanaITALY

I understand the value of a

SimoneITALY

I understand the value of a

Chun LiCHINA

I understand the value of a

AinaSPAIN

I understand the value of a

YongSouth Korea

YongSouth Korea

I understand the value of a

LinqiCHINA

I understand the value of a

MariaBRAZIL

I understand the value of a

JoanaPORTUGAL

I understand the value of a

JonoPORTUGAL

I understand the value of a

KamilPOLAND

I understand the value of a

MY

ShivamINDIA

MY

ShivamINDIA

Connect

THANKSAdd yourself to our wall and show your support

RBUNIZE