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Dubit's Casual Connect Presentation: Kids and Virtual Reality
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Transcript of Dubit's Casual Connect Presentation: Kids and Virtual Reality
Confidential - Dubit
Immersed in Play and Learning:Kids and Virtual Reality
David Kleeman, SVP Global Trends
Confidential - Dubit
This is an abridged version of Dubit’s“Casual Connect” presentation.
For the full deck, contact [email protected]
Confidential - Dubit
Strategy5 PeopleProduct design sprints, business modelling and lean canvas, market sizing, and distribution strategy.
Digital38 PeopleDevelopment of beautiful apps, fun games, virtual reality experiences, websites, and SVOD platforms.
Research8 PeopleQualitative and quantitative research, product testing, global media tracking report, and evaluation.
Confidential - Dubit
New technology often is sold on the basis of how good -educational - it’ll be for children.
Once the market is saturated, kids become secondary.
Virtual Reality:For Once Kids Follow
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Dubit Three-Prong Approach
Research• UX, Engagement, Interest, Best Practices
Production• Animation & live action
Distribution• WEARVR.com• 1st kids VR aggregator, bogglebox.com
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Done: Oculus Testing for• Comfort, Ease, Usability• Engagement and Enjoyment• Differentiation from Other Gaming Platforms• Kids’ Own Game Concepts
In Process: Establishing Best Practices with• Optometrists, Pediatricians• Child Development Experts• Dubit’s Engagement Benchmarking Model
Dubit’s VR Research Agenda
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Kids & Virtual Reality: Physiology
Prolonged use should be avoided, as this could negatively impact hand-eye coordination, balance, and multi-tasking ability.
Gear VR Health & Safety Warnings
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Inter-pupillary DistanceNeed adjustable gear for kids
NearsightednessWhat’s the effect of simulated depth?
Motion sicknessNeed fast gear and guidelines for knowledgeable production
What We Need to Know
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Kids & Virtual Reality: Psychology
Telepresence replaces television. Frank Biocca & Mark R. Levy
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At what age can children distinguish reality from virtuality?
How do experiences in the virtual world influence empathy?
What is the potential of VR for supporting kids with autism and other social-communication disorders?
Can virtual reality promote focus and meditation?
What We Need to Know
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Kids & Virtual Reality: Play Patterns
Child development doesn’t change over time; the context in which children develop does.
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What can you do in VR that isn’t possible in another medium…or better in the real world?
How much agency can you give kidsin the virtual world?
How do you safely incorporate movement?
What will co-play be in virtual reality?
What We Need to Know
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Kids & Virtual Reality: Creative Models
VR is a canvas of space as video is a canvas of time.Seth Shapiro
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Kids & Virtual Reality: The Marketplace
If you show me 20 ideas, I'll say 19 of themwould be better in another medium
Jeremy Bailenson, Stanford
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David KleemanSVP Global Trends
[email protected]@davidkleeman
VR Downloads:wearvr.com
VR Downloads for Kids:bogglebox.com