A Study of Customer Satisfaction of Selected DTH Services ...
DTH Services in India
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Transcript of DTH Services in India
DTH Services in India
By: Saravanan KalyaniMohsin KhanJaved Khan
Contents
• What is DTH?• DTH Players in India• What Does Sector Analysis Mean?• PWC report on DTH.
– Entertainment & Media Markets and Segments– Growth of Indian Entertainment and Media Industry– TV Penetration in India– DTH Penetration in India– High Definition– Past and Present of television– Promising Future– Forecast on the entertainment and Media Industry
Content Contd..
• www.indiadth.in subscriber data on DTH– Subscriber Base in a Table– Pie Chart on DTH Subscribers base
• Business Marketing Whitebook 2010-2011 Report on DTH– Pay Direct To Home(DTH) Subscriber Base– Cable Households in India Subscriber Base– Internet Protocol Television(IPTV) Subscriber Base
• Technologies in Television• Current Trends in DTH industry• Regulations and Laws on DTH• Conclusion
Technologies in Television
IPTV DTH
Cable TV
What is DTH?
• DTH is Direct to Home Satellite services• DTH can be defined as the process of receiving
satellite channels and programs with the assistance of a personal dish in a home or a private place.
• DTH is a great substitute for Cable TVs‘• First Indian DTH service began by Doordarshan
as Doordarshan Direct Plus which is a free service in 16th Dec, 2004
DTH Players in India
DD Direct+(founded-2004)(Services-2004)
Dish TV (founded-2004)(Services-2004)
TATA Sky (founded-2004)(Services-2006)
Sun Direct(founded-2005)(service-2008)
Big TV(founded-2008)(service-2008)
Airtel Digital TV(founded-2008)(service-2008)
Videocon d2h(founded-2009)(service-2009)
What Does Sector Analysis Mean?
• A review and assessment of the current condition and future prospects of a given sector of the economy
• Sector analysis serves to provide an individual or a company with an idea of how well a given group of companies are expected to perform as a whole
PWC report on DTH
Entertainment and Media Markets and Segments
Growth of Indian Entertainment and Media Industry
TV Penetration in India
DTH Penetration in India
High Definition
Current Conditions of Television
Promising Future
Forecast on the entertainment and Media Industry
Indiadth.in Data on DTH
Pie Chart on DTH Subscribers
Dish TV; 64; 26%
Sun Direct DTH; 58;
23%Tata Sky; 55; 22%
Airtel DigitalTV; 33; 13%
Big TV DTH; 30; 12%
Others; 10; 4%
Subscribers in Lakhs as on July 2010(Source: http://www.indiadth.in/dth-subscribers)
Dish TVSun Direct DTHTata SkyAirtel DigitalTVBig TV DTHOthers
Total Subscribers: 2crore 50lakhs
Business marketing Whitebook2010-2011 report on DTH
Pay Direct To Home(DTH) Subscriber Base
2005
2006
2007
2008
2009
2010
2011
2012
2013
0 5 10 15 20 25 301
3
4
10
16
20
23
26
28
millions
Years
Source: KPMG Interviews, KPMG Analysis
Cable Households in India
2005
2006
2007
2008
2009
2010
2011
2012
2013
0 10 20 30 40 50 60 70 80 90 100
0
0
1
2
5
10
19
27
35
60
63
69
70
69
68
64
60
55
Digital CableAnalogue Cable
Number of Households(millions)
Years
Source: KPMG Interviews, KPMG Analysis
Internet Protocol Television(IPTV) Subscriber
2007
2008
2009
2010
2011
2012
2013
0 0.5 1 1.5 2 2.5 3 3.5 4 4.5
millions
Number of Households (millions)
Years
Source: KPMG Interviews, KPMG Analysis
Current Trends in DTH industry
• High Definition• Interactive services such as Education
programs, Cooking, Speak English, Darshan of temples.. By Tatasky
• Free Setup box but installation charges applicable eg.Sundirect DTH
• TV on Computer
Regulations and Laws on DTH
• FDI ceiling varies between different segments of distribution – from 20% in Direct-to-Home (DTH) to 74% in Headend – in –the – Sky (HITS) with cable being limited to 49%.
• Telecom Regulatory Authority of India (TRAI) had issued a supplementary consultation dealing with additional issues like ‘add-on-packs’ also known as a-la-carte and other issues relating to DTH services paper dated 24 December, 2009
Conclusion
• It’s a Good Sector with tremendous growth opportunities since a handful number of players are in competition.
• Almost all major players in this sector lack Customer Servicing despite of having customer care.
• Still in India DTH penetration is low compared to other nations like US, UK and other developed countries.
Thank You