Chris Savage Wistia Growing & Scaling Without the Hassle of the Hustle
DSM HUG - Video Marketing w/ Wistia
description
Transcript of DSM HUG - Video Marketing w/ Wistia
![Page 1: DSM HUG - Video Marketing w/ Wistia](https://reader035.fdocuments.net/reader035/viewer/2022062703/554edafab4c905911d8b480e/html5/thumbnails/1.jpg)
Des Moines HubSpot User GroupSparkReaction + Wistia:
Video Marketing
Brian Wajda
SparkReaction
Kristen CraftWistia
![Page 2: DSM HUG - Video Marketing w/ Wistia](https://reader035.fdocuments.net/reader035/viewer/2022062703/554edafab4c905911d8b480e/html5/thumbnails/2.jpg)
![Page 3: DSM HUG - Video Marketing w/ Wistia](https://reader035.fdocuments.net/reader035/viewer/2022062703/554edafab4c905911d8b480e/html5/thumbnails/3.jpg)
Video hosting and analytics
![Page 4: DSM HUG - Video Marketing w/ Wistia](https://reader035.fdocuments.net/reader035/viewer/2022062703/554edafab4c905911d8b480e/html5/thumbnails/4.jpg)
Why use video?
@wistia
![Page 5: DSM HUG - Video Marketing w/ Wistia](https://reader035.fdocuments.net/reader035/viewer/2022062703/554edafab4c905911d8b480e/html5/thumbnails/5.jpg)
@wistia
Reason #1
![Page 6: DSM HUG - Video Marketing w/ Wistia](https://reader035.fdocuments.net/reader035/viewer/2022062703/554edafab4c905911d8b480e/html5/thumbnails/6.jpg)
@wistia
Reason #2
![Page 7: DSM HUG - Video Marketing w/ Wistia](https://reader035.fdocuments.net/reader035/viewer/2022062703/554edafab4c905911d8b480e/html5/thumbnails/7.jpg)
Amazing for commodities like soap and razor blades.
![Page 8: DSM HUG - Video Marketing w/ Wistia](https://reader035.fdocuments.net/reader035/viewer/2022062703/554edafab4c905911d8b480e/html5/thumbnails/8.jpg)
Less amazing for non-commodities like software and services.
![Page 9: DSM HUG - Video Marketing w/ Wistia](https://reader035.fdocuments.net/reader035/viewer/2022062703/554edafab4c905911d8b480e/html5/thumbnails/9.jpg)
@wistia
MagicTricks.com
![Page 10: DSM HUG - Video Marketing w/ Wistia](https://reader035.fdocuments.net/reader035/viewer/2022062703/554edafab4c905911d8b480e/html5/thumbnails/10.jpg)
@wistia
WiseGrass Lawn Care
![Page 11: DSM HUG - Video Marketing w/ Wistia](https://reader035.fdocuments.net/reader035/viewer/2022062703/554edafab4c905911d8b480e/html5/thumbnails/11.jpg)
Old way of thinking.
![Page 12: DSM HUG - Video Marketing w/ Wistia](https://reader035.fdocuments.net/reader035/viewer/2022062703/554edafab4c905911d8b480e/html5/thumbnails/12.jpg)
New way of thinking.
![Page 13: DSM HUG - Video Marketing w/ Wistia](https://reader035.fdocuments.net/reader035/viewer/2022062703/554edafab4c905911d8b480e/html5/thumbnails/13.jpg)
![Page 14: DSM HUG - Video Marketing w/ Wistia](https://reader035.fdocuments.net/reader035/viewer/2022062703/554edafab4c905911d8b480e/html5/thumbnails/14.jpg)
Video Goals?
![Page 15: DSM HUG - Video Marketing w/ Wistia](https://reader035.fdocuments.net/reader035/viewer/2022062703/554edafab4c905911d8b480e/html5/thumbnails/15.jpg)
Understanding your product
better.
@wistia
![Page 16: DSM HUG - Video Marketing w/ Wistia](https://reader035.fdocuments.net/reader035/viewer/2022062703/554edafab4c905911d8b480e/html5/thumbnails/16.jpg)
@wistia
![Page 17: DSM HUG - Video Marketing w/ Wistia](https://reader035.fdocuments.net/reader035/viewer/2022062703/554edafab4c905911d8b480e/html5/thumbnails/17.jpg)
Relating to you as
actual humans.
@wistia
![Page 18: DSM HUG - Video Marketing w/ Wistia](https://reader035.fdocuments.net/reader035/viewer/2022062703/554edafab4c905911d8b480e/html5/thumbnails/18.jpg)
@wistia
MixerDirect.com
![Page 19: DSM HUG - Video Marketing w/ Wistia](https://reader035.fdocuments.net/reader035/viewer/2022062703/554edafab4c905911d8b480e/html5/thumbnails/19.jpg)
Connectivity andeagerness to
share.
@wistia
![Page 20: DSM HUG - Video Marketing w/ Wistia](https://reader035.fdocuments.net/reader035/viewer/2022062703/554edafab4c905911d8b480e/html5/thumbnails/20.jpg)
@wistia
Moz!
![Page 21: DSM HUG - Video Marketing w/ Wistia](https://reader035.fdocuments.net/reader035/viewer/2022062703/554edafab4c905911d8b480e/html5/thumbnails/21.jpg)
Add personality to something
dry.
@wistia
![Page 22: DSM HUG - Video Marketing w/ Wistia](https://reader035.fdocuments.net/reader035/viewer/2022062703/554edafab4c905911d8b480e/html5/thumbnails/22.jpg)
Surveys can feelmundane and cold.
@wistia
![Page 23: DSM HUG - Video Marketing w/ Wistia](https://reader035.fdocuments.net/reader035/viewer/2022062703/554edafab4c905911d8b480e/html5/thumbnails/23.jpg)
![Page 24: DSM HUG - Video Marketing w/ Wistia](https://reader035.fdocuments.net/reader035/viewer/2022062703/554edafab4c905911d8b480e/html5/thumbnails/24.jpg)
![Page 25: DSM HUG - Video Marketing w/ Wistia](https://reader035.fdocuments.net/reader035/viewer/2022062703/554edafab4c905911d8b480e/html5/thumbnails/25.jpg)
How?
@wistia
![Page 26: DSM HUG - Video Marketing w/ Wistia](https://reader035.fdocuments.net/reader035/viewer/2022062703/554edafab4c905911d8b480e/html5/thumbnails/26.jpg)
Startsmall.
@wistia
![Page 27: DSM HUG - Video Marketing w/ Wistia](https://reader035.fdocuments.net/reader035/viewer/2022062703/554edafab4c905911d8b480e/html5/thumbnails/27.jpg)
“Low-Risk Video”
•For a smaller audience•For a more forgiving
audience•Not front & center on
your site@wistia
![Page 28: DSM HUG - Video Marketing w/ Wistia](https://reader035.fdocuments.net/reader035/viewer/2022062703/554edafab4c905911d8b480e/html5/thumbnails/28.jpg)
FAQ answers in video format
![Page 29: DSM HUG - Video Marketing w/ Wistia](https://reader035.fdocuments.net/reader035/viewer/2022062703/554edafab4c905911d8b480e/html5/thumbnails/29.jpg)
FAQ answers in video format
![Page 30: DSM HUG - Video Marketing w/ Wistia](https://reader035.fdocuments.net/reader035/viewer/2022062703/554edafab4c905911d8b480e/html5/thumbnails/30.jpg)
FAQ answers in video format
![Page 31: DSM HUG - Video Marketing w/ Wistia](https://reader035.fdocuments.net/reader035/viewer/2022062703/554edafab4c905911d8b480e/html5/thumbnails/31.jpg)
Other “low-risk” ways to get
started
![Page 32: DSM HUG - Video Marketing w/ Wistia](https://reader035.fdocuments.net/reader035/viewer/2022062703/554edafab4c905911d8b480e/html5/thumbnails/32.jpg)
Add a human face to a webinar.
![Page 33: DSM HUG - Video Marketing w/ Wistia](https://reader035.fdocuments.net/reader035/viewer/2022062703/554edafab4c905911d8b480e/html5/thumbnails/33.jpg)
Add a human face to a webinar.
Explain a workflow in a support or documentation video.
![Page 34: DSM HUG - Video Marketing w/ Wistia](https://reader035.fdocuments.net/reader035/viewer/2022062703/554edafab4c905911d8b480e/html5/thumbnails/34.jpg)
Add a human face to a webinar.
Explain a workflow in a support or documentation video.
Add a video to a blog post.
![Page 35: DSM HUG - Video Marketing w/ Wistia](https://reader035.fdocuments.net/reader035/viewer/2022062703/554edafab4c905911d8b480e/html5/thumbnails/35.jpg)
Add a human face to a webinar.
Explain a workflow in a support or documentation video.
Add a video to a blog post.
Announce a new feature.
![Page 36: DSM HUG - Video Marketing w/ Wistia](https://reader035.fdocuments.net/reader035/viewer/2022062703/554edafab4c905911d8b480e/html5/thumbnails/36.jpg)
Important to-dos—
1.Invest in good lighting:
![Page 37: DSM HUG - Video Marketing w/ Wistia](https://reader035.fdocuments.net/reader035/viewer/2022062703/554edafab4c905911d8b480e/html5/thumbnails/37.jpg)
Important to-dos—
1.Invest in good lighting2.Script before you shoot
![Page 38: DSM HUG - Video Marketing w/ Wistia](https://reader035.fdocuments.net/reader035/viewer/2022062703/554edafab4c905911d8b480e/html5/thumbnails/38.jpg)
Important to-dos—
1.Invest in good lighting2.Script before you shoot3.Use the camera you have:
![Page 39: DSM HUG - Video Marketing w/ Wistia](https://reader035.fdocuments.net/reader035/viewer/2022062703/554edafab4c905911d8b480e/html5/thumbnails/39.jpg)
Important to-dos—
1.Invest in good lighting2.Script before you shoot3.Use the camera you have4.Pay attention to analytics
![Page 40: DSM HUG - Video Marketing w/ Wistia](https://reader035.fdocuments.net/reader035/viewer/2022062703/554edafab4c905911d8b480e/html5/thumbnails/40.jpg)
![Page 41: DSM HUG - Video Marketing w/ Wistia](https://reader035.fdocuments.net/reader035/viewer/2022062703/554edafab4c905911d8b480e/html5/thumbnails/41.jpg)
Important to-dos—
1.Invest in good lighting2.Script before you shoot3.Use the camera you have4.Pay attention to analytics5.Stay under 90 seconds
![Page 42: DSM HUG - Video Marketing w/ Wistia](https://reader035.fdocuments.net/reader035/viewer/2022062703/554edafab4c905911d8b480e/html5/thumbnails/42.jpg)
![Page 43: DSM HUG - Video Marketing w/ Wistia](https://reader035.fdocuments.net/reader035/viewer/2022062703/554edafab4c905911d8b480e/html5/thumbnails/43.jpg)
wistia.com/learning
![Page 45: DSM HUG - Video Marketing w/ Wistia](https://reader035.fdocuments.net/reader035/viewer/2022062703/554edafab4c905911d8b480e/html5/thumbnails/45.jpg)
Helpful Resources
Video Marketing: It’s Time! http://blog.sparkreaction.com/video-marketing-its-time
HubSpot + Wistia Integration:http://knowledge.hubspot.com/how-to-integrate-hubspot-and-wistia
Wistia Learning center: http://wistia.com/learning
HubSpot blog post on getting started: http://blog.hubspot.com/marketing/how-to-make-a-video-ht
@SparkReaction @wistia
@brianjoelwajda
@thecrafty