DSA Overview
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Getting it done. Leading the way. Perfect for your team.
Transcript of DSA Overview
Getting it done. Leading the way.
Perfect for your team.
Comprehensive History
• A twenty-something, when it comes to experience in business years, garnering ten (10) promotions through my career
• Over seventy (70) clients represented through the work with three (3) different companies
• Business knowledge on both Agency and Client sides
• Competency in Division Leadership, Client Management, Fiduciary Control, Project Management, Business Development and Event Planning
• Well-versed in online marketing strategies
• Responsible for $526+ million collectively for career
• Skills used to support Non-profit
Well-Rounded Skill Set• Leadership
– Business Plan Development– Revenue Forecasting– Profit & Loss (P&L)– Strategy Planning– Case Study Development– Product Pricing Strategies– Cross Functional Teams– SOP Development
• Management – Team Development – Project Management – Call Center Relations– Vendor Negotiation– Competitive & Market Analysis– Event Marketing– Pharmaceutical Prescription Analysis– Procurement Relations– Loyalty Marketing
• Business Development– Prospect Discovery– Develop Collaborative Relationships– Strategy Identification– Close Business Opportunities
• Media – Planning & Execution – Reach & Frequency Analysis– Media Flight Planning– Post Campaign Response Analysis– Consumer Media Consumption Analysis– Client Information Gathering – Mastered Digital Training
• Personal– Strong Interpersonal Ability– Microsoft Office Proficiency
Have You Heard?“Working with Darin is always a pleasure. He is very strategic, knowledgeable, professional, and supportive. Darin's insights andrecommendations helped me be a better and more knowledgeablePartner. I trust him and think he is a reliable person who gets thingsdone well and on time.”- Elizabeth Carfioli, Director, Ogilvy Advertising
“Darin…Your management can’t stop gloating over the
tremendous job you’re doing on Dell…nor can I and the rest of
the team in NYC.”
- Jill Botway, President US Strategic Business Units,
Omnicom Corporate
Darin is exceptional with clients, including franchisees--a very challenging audience. He is delightful to work with; alwaysprepared and on top of his game.– Janis Chamoun, Director of Advertising, Carlson Travel Group
“Your superior service is a profound example of how service can make the difference for both internal and external customers. Thank you for your great contribution to Carlson Wagonlit Travel and keep up the excellent work.”- Michael Batt, President, Carlson Wagonlit Travel – Leisure Travel
“…the fact that, in order to retain this business [Dell] as long as we possibly can, we had to make ‘them love us’ and make them understand that we ‘got it covered for you on this newspaper stuff’…You guys [Darin & team] have gone above and beyond that call…This is truly what makes us the best in the business.”- Brian Burke, Chief Executive Officer, Novus Print Media Network
“…until you were put in charge of your own markets…where you are now…very much on top of things and seemingly in control of the many facets involved with these markets. Balancing the various media, the many supplier issues and the multitude of personalities you are forced to deal with from the franchisee population…I can’t imagine anything that would challenge you any more than this.”- Sharon Davis, Franchise Owner, Carlson Wagonlit Travel
Proven Solutions
A Major Metropolitan Bank Required A More Strategic Media Plan
Requires A Better
I needed to build a better mouse trap.Working with a restricted budget and client requested media, I created a strategy
Improving the use of media allocations based on the brick & mortar bank locations throughout the market. The final strategic plan
represented increased reach and frequency in higher performing mediums and eliminated wasted resources due to duplication.
The end result was a more efficient reach to the targeted audience within the budget parameter.
Proven Solutions
A High Profile Computer Manufacturer Required Better ROI On Their Print Media Allocation.
Required An Improved
I lead cross-functional collaboration with theregional buying teams resulting in media cost-reductions
for this computer manufacturer. The team effort achieved targeted cost-per-thousand (CPM) savings projections.
Throughout the timeframe I was working on this piece of business, a savings of over 5% was attained representing about $2 million;
making print one of the best ROI driven media options.
Proven Solutions
Leading Travel Company Required a High ProfileEvent To Maintain Market Superiority
Needed To Maintain
Working with franchise-owners, I marshaled all aspects of a consumer travel event. With a limited budget, the event provided travel consumers the opportunity to learn about travel
options, interact with travel supplier professionals, receive exclusive travel pricing and book their travel at the event if they so desired.
The one-day event strengthened brand equity, generated thousands of interested consumers and created over $300,000 in revenue with another
$100,000 the following week.
Proven Solutions
A Clinical Test For A Well-Known Drug Manufacturer Required Finding Specific Type 2 Diabetes Sufferers.
Required Specific
Provided with a challenging budget, a defined doctor list and the need to find specific diabetes afflictions, I set out to create a strategy that would fulfill the needs required. Using a proprietary software platform, I determine the higher propensity markets for
Type 2 diabetes which helped me allocate print and broadcast spend allocations.
My efforts were successful by supplying a higher than anticipated ad frequency, meeting the required patient count, and staying within the tight budget.
Proven Solutions
Assisting A New Online Travel Prospect On How ToCompete With Established Competition And Closing The Biz.
Required A Larger
Collaborating with a new online travel prospect, we discussed options to generate a larger share of voice with travel consumers. An already competitive category, this entity
required strong ROI on their investment. Targeting major travel markets and working more unconventionally, testing reflected initial victories which then became more
prevalent.
Our collaborative efforts were successful!More brand equity was developed and additional frequency began. Initial year sales volume was strong topping out at nearly $200,000.
Proven Solutions
Developing The Right Attack Following ANew Merger.
Required Announcing
When a large logistics company merged with an established large retail business service, new branding efforts would be required. I provided a targeted strategy
oriented around creating more brand exposure and driving increased foot traffic. With the client a bit apprehensive, I pressed for a test and they agreed.
The initial campaign was small (under $50,000) and showed strong impact. Expanding into additional markets the entire program grew to a $5 million annual
spend in subsequent years.
Multi-Media ExperiencePRINT BROADCASTDIGITAL
DIRECT MAIL
Digital Programs
Radio Promotions
Consumer Events
Local Franchise Marketing
Denver
Dallas Minneapolis / St. Paul
Loyalty Programs
Retail Partnerships
National Promotions
Local Promotions
Market Communications
Non-Profit Support
Special Recognition
College Educated
