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Transcript of DSA Annual Report
ANNUALREPORTDOWNTOWN SEATTLE ASSOCIATION
2010/11
There’s no getting around that the economic downturn of
the last few years has left its mark on Downtown Seattle.
But if our 2010/11 year is any indication, the tide has
begun to turn toward a promising future.
To measure progress, we pay close attention to four key
indicators: Downtown as a place to live, to work, to shop
and to play. If all four indicators are moving in the right
direction, chances are high that our Downtown will be
healthy and vibrant.
This past year we had much to celebrate in each of these
areas including the groundbreaking for nine new
apartment towers; the opening of new headquarters for
Amazon, Bill & Melinda Gates Foundation, Dendreon
Corporation, NewBay Software, PATH and Russell
Investments; the arrival of retailers All Saints Spitalfields,
Forever 21 and later this year, Target; as well as the
opening of several restaurants including Hard Rock Café,
Michael Mina’s RN74, Sullivan’s and five new Tom Douglas
eateries. And let us not forget the Seattle Art Museum’s
Picasso: Masterpieces from the Musee National Picasso, Paris
exhibit which attracted 405,000 visitors and an
estimated $66 million in statewide economic impact.
Even with these and other signs of an improving
economy, our continued office and retail vacancy rates,
budget cuts, high unemployment, changing political
landscape and a rattled consumer confidence have
taught us that no one is immune, and that we must have
a plan in place to emerge from the recession well
prepared and well positioned.
/3
So this year we embarked on a strategic planning effort
involving hundreds of DSA members and non-members
alike in the development of a five-year strategic plan for
the DSA and Downtown Seattle. The plan, introduced at
our annual meeting, focuses on eight strategic initiatives
in addition to five projects seen as transformative for
Downtown, as well as steps to improve the organization’s
governance, branding and community relations.
We hope you will take time to acquaint yourself with our
strategic plan and to read the following pages of this
annual report which highlight our numerous efforts and
accomplishments of the past year. More importantly,
if you aren’t already involved please consider
participating in one of our many committees, task forces
and advisory groups –
FOR DOWNTOWN’S CONTINUED SUCCESS, TODAY AND TOMORROW, REQUIRES ALL OF US WORKING TOGETHER.
MESSAGE FROM DSA PRESIDENT KATE JONCAS & BOARD CHAIR JAMES HENDRICKS, PhD
/3
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LEADERSHIP MESSAGE
ABOUT THE DOWNTOWN SEATTLE ASSOCIATION
TRANSPORTATION, ACCESS & PARKING
URBAN ENVIRONMENT
ECONOMIC DEVELOPMENT
DESTINATION MARKETING
MEMBERSHIP & COMMUNICATIONS
METROPOLITAN IMPROVEMENT DISTRICT
COMMUTE SEATTLE
DSA 2010/11 LEADERSHIP
DSA DOWNTOWN CHAMPION AWARD
TABLE OF CONTENTS
ABOUT USThe Downtown Seattle Association (DSA) – with more than 470 member
companies, oganizations and residents – is a non-profit community
organization dedicated to ensuring Downtown is accessible, competitive,
inviting, clean and safe.
The DSA founded and operates the Metropolitan Improvement District which
implements neighborhood cleaning, hospitality and safety
services – as well as research and promotions – for 225-square-blocks in
Downtown Seattle. In partnership with city and county agencies, DSA also
founded Commute Seattle which provides transportation resources for
commuters, as well as consulting services for Downtown businesses,
property owners and managers looking to develop commute packages for
their employees and tenants.
Together we are working to ensure Downtown Seattle continues to be a great
place to live, work, shop and play.
VISIT OUR NEW WEBSITEThe Downtown Seattle Association and Metropolitan Improvement District
have redesigned and launched DowntownSeattle.com. This dynamic site
offers visitors easier navigation and several new features including
comprehensive event and happy hour listings, city council vote tracking,
an expanded resource library, updated blog functionality and so much more.
Visit DowntownSeattle.com to find everything you need in one great place!
2010/11 HIGHLIGHTS:
BORED TUNNEL LET’S MOVE FORWARD CAMPAIGNIn collaboration with dozens of other community
leaders, DSA helped launch “Let’s Move Forward” – a
new campaign to build support around keeping the
bored tunnel project progressing forward. The campaign
is the latest DSA effort following 10 years of dedicated
advocacy, providing a strong voice in support of
reconnecting Downtown to its waterfront and the bored
tunnel as the best alternative to replace the aging and
dangerous Alaskan Way Viaduct.
Read the Puget Sound Business Journal op-ed by DSA Board
Member Robert Sexton
METRO TRANSIT EMERGENCY FUNDINGPartnered with other business and environmental
organizations in urging the State Legislature to adopt
Senate Bill 5457, providing much needed emergency
funding for Metro Transit in light of a budget shortfall.
The approved bill will provide King County Metro with
emergency funding to help prevent estimated service
cuts of more than 600,000 operating hours by allowing
King County to enact a small annual congestion fee
on vehicles.
OUR MISSION: TO CHAMPION A HEALTHY, VIBRANT URBAN CORE
DOWNTOWN SEATTLE ASSOCIATION
/4
IMPROVE DOWNTOWN TRANSPORTATION & ACCESSIBILITYGOAL:TRANSPORTATION,
ACCESS & PARKING
DOWNTOWN TRANSIT REFORMHelped shape significant reforms of King County Metro
Transit. DSA President Kate Joncas represented
Downtown on a blue-ribbon panel, recommending
important reforms to outdated policies that inhibited
Metro’s ability to allocate transit where it was needed.
With more people arriving to work Downtown by bus
than by any other means, the new policy ensures high
ridership routes and corridors serving job centers like
Downtown are prioritized for new and additional service.
PARKING METER RATESDSA – along with leaders from 14 other area businesses
and organizations – issued a letter to the Mayor and City
Council urging a delay in the implementation of parking
meter rate increases around the Seattle area. Concerned
over the affect rate increases would have on foot
traffic and area businesses, the group requested the City
take a second look at the data collected in SDOT’s 2010
study and re-evaluate the proposed rate increases. Also,
a parking forum hosted by DSA drew nearly 200 people
concerned over the rate increases to hear from the city
on their reasoning behind the change and express their
concerns. SDOT announced a revision to the rates shortly
after the forum, lowering rates in some Downtown
neighborhoods, as well as in the city-owned Pacific
Place Garage. DSA also successfully opposed a proposed
increase in the commercial parking tax.
Read a letter to the Seattle City Council from DSA and
other community leaders regarding Downtown parking
rate increases
View a chart showcasing the changes between the City’s
initial rate increase proposal and the revised rates
currently in place
/5
2010/11 HIGHLIGHTS:
DOWNTOWN’S NEW CENTRAL WATERFRONTContinued to play a leading role in the planning and
development of Downtown’s new Central Waterfront.
DSA board members Patrick Gordon, Gerry Johnson
and Charles Royer are leading a steering committee
overseeing planning for design, financing and operations
of the new Central Waterfront. Public engagement in this
effort has been tremendous, with three events drawing
more than 900 individuals each to the Seattle Aquarium,
Benaroya Hall and Bell Harbor Conference Center.
View initial design concepts from design lead, James Corner,
and his project team
INCREASED POLICE PATROLSUrged City officials to increase the number of police
officers on foot patrol in Downtown neighborhoods.
The 2011 City of Seattle budget included 30 additional
officers assigned to patrol duties. In 2011, there were
more officers on foot patrol in Downtown than ever
before and major crime was at a 10-year low.
Read The Seattle Times op-ed by DSA President Kate Joncas
ENSURE DOWNTOWN IS INVITING, CLEAN AND SAFEGOAL:
URBAN ENVIRONMENT
SOUTH DOWNTOWN HEIGHT INCREASESWorked in partnership with the Pioneer Square,
Chinatown/International District and SoDo
neighborhoods to support building height increases,
enabling the creation of more market rate and
workforce housing, and encouraging improved retail
and safety. After four years of work – including 17 City
Council meetings and dozens of public hearings – new
height limits for neighborhoods in South Downtown
went to vote. While the City Council did not adopt the
desired maximum increase, heights throughout the
neighborhoods were increased to allow for additional
development in select areas.
DOWNTOWN PARKS ACTIVATIONAdvocated for preserving city funding for arts, culture and
music programs in Downtown parks – an important part
of keeping our public spaces active and inviting. Activities
included concerts, festivals, art walks and more. Despite
cuts to citywide parks programing, the 2011 City budget
maintained funding for Downtown parks programing and
maintenance.
2010/11 HIGHLIGHTS:
2010/11 HIGHLIGHTS:
URBAN ENVIRONMENT
2010/11 HIGHLIGHTS:
/6 /7
BUSINESS RECRUITMENTInitiated conversations with – as well as provided
information and support for – several businesses looking
to locate or grow in Downtown Seattle. Most notably, DSA
leadership met with executives from Russell Investments
and successfully highlighted the business benefits of
locating their corporate headquarters here. In the fall of
2010, Russell Investments relocated its 900-employee
corporate headquarters to Downtown Seattle. Also
welcomed employees of businesses relocating in
Downtown – such as the Bill & Melinda Gates Foundation,
Russell Investments and PATH – with a variety of
information and resources, ranging from “Welcome to
Downtown” presentations to walking tours to customized
neighborhood maps and websites highlighting nearby
restaurants, coffee shops, transit stations, personal
services and more.
BUSINESS RETENTION PROGRAMLaunched a first of its kind business retention program in
partnership with the City of Seattle’s Office of Economic
Development. To stay in touch with Downtown employers
both large and small, DSA visited and interviewed nearly
100 retail, hospitality and professional service employers
to identify issues impacting business growth and any
impacts of city permitting, regulation and taxation.
Working closely with the City, information gathered
during the interviews was logged and tracked in a
common database so issues impacting employers can be
better understood and acted upon.
INCREASE DOWNTOWN’S ECONOMIC COMPETITIVENESSGOAL:ECONOMIC
DEVELOPMENT
2010/11 HIGHLIGHTS:
CITY BUDGET CRISISIn an effort to keep Seattle competitive, DSA urged city
officials to avoid tax increases on Downtown employers
as a means to close the city’s budget deficit. As a result,
the 2011 city budget included no new general tax
increases on employers, despite the city facing a nearly
$70 million deficit. In addition, city officials prioritized job
creation and Seattle’s competitiveness in adopting the
2011 budget.
Read DSA’s letter to the City regarding 2011 budget concerns
LIFE SCIENCES & GLOBAL HEALTH ASSESSMENT Conducted a strategic assessment of the life sciences and
global health sectors in Downtown’s Denny Triangle and
South Lake Union neighborhoods, through a grant from
the City of Seattle’s Office of Economic Development.
The assessment identified specific challenges and
opportunities for growing and sustaining a vibrant hub
for these important sectors. The City and DSA will use this
information to develop a policy agenda addressing the
recommended improvements.
Read the full Life Sciences & Global Health
Assessment report
STATE OF DOWNTOWN ECONOMIC FORUM & REPORTHosted the State of Downtown Economic Forum to
present findings from DSA’s annual economic report,
including the latest information on Downtown retail,
office space, tourism and housing market trends.
The comprehensive report also included Downtown
pedestrian counts, hotel occupancy rates, neighborhood
profiles, and new private and public construction
projects researched and compiled by the Metropolitan
Improvement District’s business development and
market research team.
Read the State of Downtown Economic Report
SUPPORT FOR CONVENTION CENTER ExPANSION Advocated alongside other members of our community
in support of a bill that would have jump started
expansion of the Washington State Convention and Trade
Center, as well as encourage additional investments to
support tourism in Seattle and King County. While the bill
did not pass this year, DSA will continue to fight for and
stand behind this issue in the years to come.
ECONOMIC DEVELOPMENT
2010/11 HIGHLIGHTS:
/8 /9
SUMMER IN THE CITY CAMPAIGNConducted a multimedia marketing campaign in
partnership with the Metropolitan Improvement
District (MID) aimed at attracting visitors from across
the region during the important summer tourist season.
The campaign invited people to explore all of the great
summer offerings that Downtown Seattle has to offer,
including premier events and attractions, itinerary
suggestions, happy hour listings and “hot deals” to shop,
dine, stay and play. The campaign included television and
radio advertising, a dedicated summer-focused website,
as well as extensive online, email and social media
promotions.
DESTINATION MARKETING
DESTINATION MARKETING
OUT TO LUNCH CONCERT SERIESPlanned and promoted 23 summer lunchtime concerts
at a variety of venues across Downtown neighborhoods,
offering a wide selection of national and local musical acts,
while driving concert-goers to nearby eateries for grab-n-
go lunch items. The popular DSA/MID series featuring the
likes of The English Beat and Glen Phillips from Toad the
Wet Sprocket attracted nearly 9,000 concert-goers with a
broad mix of musical genres including folk, funk, jazz, rock,
reggae and country.
HOLIDAYS IN THE CITY CAMPAIGNTransformed Downtown into a festive, family-oriented
holiday destination by partnering with the MID, Seattle
Center and Seattle’s Convention & Visitors Bureau to
expand the reach of DSA’s long-running holiday advertising
campaign locally, as well as to nearby markets including
Portland, Spokane, Vancouver, BC and beyond.
In addition, the DSA and MID once again produced one
of Seattle’s most beloved family traditions – the KING 5
Wonderland featuring the Holiday Carousel benefitting
Treehouse, attracting more than 70,000 young at heart who
took a spin in Westlake Park. Also produced this year was an
expanded Toyland Village, a family favorite featuring more
than 50 illuminated sculptures of childhood toys displayed
magically in Waterfront Park.
Other efforts helping to attract holiday crowds to
Downtown included weekly prize giveaways at
participating Downtown retailers, as well as streetscape
tree and building up-lighting, highlighting the unique
exterior architectural features among participating
Downtown buildings and creating a seasonal splash of
color along Seattle’s skyline. Highlighting the effort was
Pioneer Square, where the famous pergola was awash in
red and green lights, along with a fully lit median along First
Avenue and a Christmas tree in Pioneer Square Park.
2010/11 HIGHLIGHTS:
STRENGTHEN DOWNTOWN’S IMAGE AND IDENTITY AS THE REGION’S PREFERRED URBAN DESTINATION TO SHOP, DINE, STAY AND PLAY
GOAL:
2010/11 HIGHLIGHTS:
/10 /11
MEMBER PARTICIPATIONDSA members – as diverse as the community we serve –
provided an important voice on economic development,
public policy and destination marketing.
Last year, representatives from 190 member organizations
played an active role by serving on the Board of Trustees
or on one or more of DSA’s standing committees and task
forces. In addition, representatives from more than half of
our member organizations participated in a DSA-hosted
event, forum or issue-oriented discussion group.
DOWNTOWN RESIDENT ENGAGEMENTConducted presentations to residents of Downtown
condominiums and apartments, including two
Downtown Neighborhood Resident’s Forums – one
focused on public safety issues, and one focused on
Downtown parks. The presentations provided residents
with information about DSA/MID and other Downtown
services, while inviting participation in DSA’s public policy
advocacy efforts.
DSA also introduced a new membership category for
Downtown residents, and will establish a Downtown
Residents’ Advisory Council in the coming year to
forge closer ties and to better respond to the needs
of this important, growing segment of the Downtown
community.
STRATEGIC PLANNING INITIATIVEEmbarked on a strategic plan to build on the
community’s unique assets and respond to Downtown’s
economic, environmental and social needs. By inviting
public dialogue – reflecting a diversity of perspectives –
priorities and strategies were identified for Downtown’s
future and for evolving DSA to better meet the needs of
the community today and tomorrow, together. With input
from nearly 500 community stakeholders, the strategic
plan was launched at the 2011 DSA Annual Meeting.
TWO-WAY MEMBER COMMUNICATIONSInitiated frequent two-way communication with
members to stay even closer and responsive to their
individual and collective needs – including monthly
President’s Roundtable small group discussions; ongoing
one-on-one meetings with DSA member companies; and
more than a dozen sector advisory groups convened
to identify sector-by-sector issues critical in the
development of DSA’s strategic plan.
MEMBERSHIP & COMMUNICATIONS
2010/11 HIGHLIGHTS:
ExPAND DSA’S DIVERSE BASE OF INFORMED AND ENGAGED MEMBERS AND KEY STAKEHOLDERSGOAL:
MEMBERSHIP & COMMUNICATIONS
DSA also launched a Downtown neighborhood blog,
Let’s Talk Downtown, to invite conversation about issues
important to Downtown and its 58,000 residents, in
addition to a growing presence on social networking sites
LinkedIn, Facebook and Twitter, which have collectively
garnered more than 7,000 followers.
In June, the DSA and MID redesigned and launched
their shared website – DowntownSeattle.com – offering
visitors a new look, easier navigation and several new
features including city council vote tracking, expanded
resource library, event and happy hour listings, blog
functionality and so much more.
/12 /13
2010/11 HIGHLIGHTS:CITY COUNCIL REPORT CARD AND ADVOCACY COMMUNICATIONSIssued widely among members, DSA’s first-ever report
card tracking votes of Seattle City Councilmembers based
on DSA priorities, including issues ranging from growth
and density, to public safety and parks, to transportation,
parking and economic competitiveness.
DSA also continued to grow its Action Alert Network of
members and Downtown residents who were notified
with requests to take action when policy issues important
to Downtown surfaced. The Network provided an
invaluable unified voice by testifying, rallying and writing
letters to elected officials this past year on critical issues
including Downtown neighborhood zoning, bored tunnel
project, on-street parking, transit service and public safety.
DSA ANNUAL MEETING Hosted DSA’s 53rd Annual Meeting at the Washington
State Convention Center, attracting more than 500
members, as well as other prominent business and
community leaders. The meeting celebrated the
accomplishments of the past year, and recognized
Charley Royer as the recipient of the DSA Downtown
Champion Award for his tireless leadership in support
of waterfront redevelopment and South Downtown
revitalization. The meeting also included a cocktail
reception which served as the launch of the DSA
strategic plan.
INFORMATION RESOURCEFulfilled more than 600 requests from members,
Downtown business prospects and the news media
for information on pedestrian traffic, construction data,
employment trends and other valuable information and
market analysis.
DSA Q&A ISSUE FORUMSHosted a DSA Q&A Issue Forum, serving up tough
questions and candid responses at “A Conversation with
Police Chief Diaz,” hosted by News Talk 97.3 KIRO FM’s
Ursula Reutin.
MEMBERSHIP GROWTH Grew DSA’s membership base to more than 475 member
companies and organizations, despite a still recovering
economy. The strong showing is the result of a 96-percent
retention rate and the recruitment of 48 new members by
the DSA Membership Committee.
DSA’s membership represents an important mix of
business sectors, including 349 retailers and professional
service providers, 65 non-profit organizations, 32
property owners/managers and 26 hotels, as well as
Downtown residents.
2010/11 HIGHLIGHTS:
/14 /15
MEMBERSHIP & COMMUNICATIONS
MEMBERSHIP PROFILE
The Metropolitan Improvement District (MID), established
through a local ordinance in 1999, provides services to maintain
Downtown Seattle as an inviting, clean and safe place to live,
work, shop and play.
The MID serves more than 850 properties and covers a
225-square-block area bordered by King Street to the south,
Denny and Lenora Streets to the north, Interstate 5 to the east,
and the Waterfront to the west.
Founded and operated by the Downtown Seattle Association,
the MID focuses on five primary services: cleaning, hospitality/
public safety, destination marketing, transportation, and business
development and market research.
CLEANING & MAINTENANCE PROGRAMProvides cleaning services to MID ratepayers, visitors
and workers throughout the five MID neighborhoods.
• Collected more than 12,000 35-gallon bags of trash
• Removed more than 3,400 55-gallon bags of leaves
and recycled them through Cedar Grove Recycling
• Cleaned 741 alleys
• Power washed 65 sidewalks
• Removed 16,467 graffiti tags and stickers from
public structures
• Assisted nearly 300 MID Ratepayers with private
property graffiti education and referrals
• Reported more 4,300 instances of illegal dumping
to the City of Seattle
• Partnered with Department of Neighborhoods
to demolish an outdated newspaper kiosk on
Fifth Avenue
• Facilitated more than 3,000 hours of community
service in partnership with Community Court and
Seattle Municipal Court
METROPOLITAN IMPROVEMENT DISTRICT
HOSPITALITY & SAFETY PROGRAMActs as a street concierge and resource for the
Downtown residents, workers and visitors,
improving the perception and reality of safety and
customer service throughout Downtown.
• Provided directions to 196,000 visitors
• Provided transit information to 48,000 people, an
increase of 40 percent
• Provided 730 security escorts, an increase of
89 percent
• Assisted 3,974 people in need with connections to
housing, employment, medical assistance and case
management
• Funded two MID Outreach Ambassadors with a
specialized focus toward helping youth living on
the street, resulting in the referral of 12 young
people to accessible resources
• Funded off-duty Seattle Police officers and
Neighborhood Crime Initiative officers in the
amount of $150,000 for special emphasis patrols in
the MID, resulting in more than 100 arrests made
2010/11 HIGHLIGHTS:
/16 /17
2010/11 HIGHLIGHTS:
DESTINATION MARKETINGEnhances and promotes a positive Downtown Seattle
experience.
• Coordinated neighborhood marketing committee
activities for Denny Triangle, Waterfront, West Edge
and Pioneer Square (in collaboration with The
Alliance for Pioneer Square) neighborhoods.
• Sponsored or assisted in the production of numerous
neighborhood marketing events including the Seattle
Police Department’s Picnic at the Precinct, Pioneer
Square Fire Festival, Waterfront’s Classic Weekend and
Maritime Festival Chowder Cook-off.
• Engaged neighborhoods in holiday lighting initiatives
by lighting trees at Westlake and Pioneer Square
parks, as well as along the First Avenue median in
Pioneer Square.
• Produced neighborhood guides with walking maps
for Pioneer Square and West Edge, and maintained
websites for Denny Triangle, Waterfront and West
Edge neighborhoods.
• Conducted a Holiday Passport promotion to
encourage circulations and shopping within the
Denny Triangle neighborhood during the important
holiday retail season.
BUSINESS DEVELOPMENT & MARKET RESEARCHProvides tools and market data for effective business and
economic development in Downtown Seattle, and helps
encourage expansion of existing Downtown businesses,
as well as attract new business to enhance Downtown’s
overall economic mix.
• Conducted an annual inventory of all street-level
businesses in Downtown – totaling 5,466 street-level
business and service operations – to track changes in
vacancies and the types of businesses located in all
Downtown neighborhoods.
• Completed two seasonal waves of pedestrian traffic
counts at locations throughout Downtown.
• Responded to 300 special requests for data and
information on Downtown from commercial
brokers, retailers, journalists, city officials and partner
organizations.
METROPOLITAN IMPROVEMENT DISTRICT
• Conducted a multi-county study tracking resident
perceptions of Downtown Seattle on topics such as
safety and cleanliness.
• Produced detailed demographic profiles for all
Downtown neighborhoods.
• Collected and maintained the most extensive
collection of data on Downtown Seattle – including
demographic, economic and market data – much of
which was included in the 2011 State of Downtown
Economic Report.
/18 /19
• Surpassed the goal of reducing drive-alone
commutes into Downtown by nine percentage
points and four years ahead of schedule according
to Commute Seattle’s biennial performance-
benchmarking commuter survey, 2010 Center City
Commuter Mode Split Study, used to determine how
Downtown employees arrive at work. The findings
show that for the first time, more people (65 percent)
commute to work using a means other than driving
alone in a car. Commute Seattle’s uniquely focused
outreach to Downtown-based employers is a key
contributing factor in shifting drive-alone commuters
to other commute options.
COMMUTE SEATTLE
Commute Seattle is a commuter service organization
working to improve access to and from, and mobility
within, Downtown Seattle. Its goal is to reduce the
portion of drive-alone commutes into Downtown by six
percentage points by 2015.
An alliance of the Downtown Seattle Association, King
County Metro Transit and the City of Seattle Department
of Transportation, Commute Seattle provides
transportation resources for commuters, as well as
consulting services for Downtown businesses, property
owners and managers looking to develop commute
packages for their employees and tenants.
• Conducted an audit of the quantity and quality of
commuter bicycle amenities in Downtown office
buildings. The first of its kind in the nation, the
2010 Center City Bicycle Amenity Inventory found that
to further grow cycling as a commute option, more
commuter bike parking and amenities are needed
in office buildings throughout the city. The study
also found where bike parking amenities currently
exist (23 percent of buildings), they were of a quality
suitable to meet the needs of bike commuters.
• Delivered more than 150 transportation consultations
to Downtown property owners and employers
interested in creating commute alternative-friendly
buildings and workplaces.
• Hosted 10 tenant-engagement commute seminars
to help property owners and their tenants leverage
commute alternatives to meet their business,
stakeholder and stainability goals.
• Sold 1,200 ORCA Passport transit passes to 65
Downtown employers by demonstrating business
and employee-benefit value.
• Conducted 18 commuter fairs, six public events and
several bike/walk commute seminars for building
tenants and employees.
• Demonstrated Downtown Seattle is a transportation
convergence zone, by providing transportation
analyses for several companies looking to locate
offices in Downtown Seattle.
• Educated 14,500 commuters, employers and property
owners about how to reduce their drive-alone
trips through Commute Seattle website, monthly
newsletters, Facebook posts and more.
2010/11 HIGHLIGHTS:
COMMUTE SEATTLE
/20 /21
CHAIRJames Hendricks, PhD *
President
Seattle Children’s Research Institute
VICE CHAIR Jack McCullough *
General Counsel & Partner
McCullough Hill Leary, PS
TREASURERDavid Douglass *
Partner
Tatum
SECRETARYMark Barbieri *
Executive Vice President
Washington Holdings
GENERAL COUNSELJohn Hanley*
Partner
Davis Wright Tremaine LLP
PRESIDENTKate Joncas *
President
Downtown Seattle Association
BOARD OF TRUSTEES
Rita Brogan
President & CEO
PRR, Inc.
Colleen Brown
President & CEO
Fisher Communications, Inc.
Derrick Cartwright, PhD
Director
Seattle Art Museum
Anne Fennessy
Partner
Cocker Fennessy
Dan Greenshields
President
ShareBuilder from ING DIRECT Investing
George Griffin
President & CEO
G3 & Associates, Inc.
Ada Healey
Vice President & Real Estate
Development
Vulcan Inc.
Weldon Ihrig
Consultant
Downtown Resident
Paul Ishii
General Manager
Mayflower Park Hotel
Elisabeth James
General Manager
The Westin Seattle
Gerry Johnson
Partner
Pacifica Law Group LLP
Greg Johnson
President
Wright Runstad & Company
William Justen
Principal
The Justen Company
Quentin Kuhrau
President & CEO
Unico Properties LLC
Jon Magnusson
Chairman of the Board & CEO
Magnusson Klemencic Associates, Inc.
Tomoko Matsuno
CEO
Uwajimaya, Inc.
Nate Miles
Western Region Director,
Government Affairs
Eli Lilly and Company
Jim Neal *
Managing Principal
Talon Private Capital
Roger Nyhus
President & CEO
Nyhus Communications LLC
Denny Onslow *
Executive Vice President and Chief
Development Officer
Harbor Properties, Inc.
John Oppenheimer
CEO
Columbia Hospitality
Natalie Price
President & CEO
Price Public Relations
Charles Royer
Partner
The Royer Group
Rita Ryder *
YWCA Relations Executive Director
YWCA
Jeff Schoenfeld
Principal
J-Max
Robert Sexton *
Senior Vice President
Wells Fargo Bank
John Slattery, PhD
Vice Dean/Research & Graduate
Education
University of Washington
Jared Smith
Senior Vice President, Northwest
Manager
Parsons Brinckerhoff
Richard Stevenson *
President & COO
Clise Properties, Inc.
Beth Takekawa
Executive Director
Wing Luke Museum
Bart Waldman
Eexecutive Vice President/ Legal &
Governmental Affairs
Seattle Mariners
Mark Weed
Managing Member
Main Street Equity Partners
DSA 2010/11 LEADERSHIP OFFICERS
/22 /23
William Weisfield
President
Michael J. Goldfarb Enterprises,
LLC
Kathleen Wilcox
Attorney at Law
Kathleen P. Wilcox & Associates LLC
Kathryn Williams
Senior Vice President/ Community
Relations
HomeStreet Bank
Jack Wiser
Debt Products Executive
Bank of America
Tay Yoshitani
CEO
Port of Seattle
David Yuan
Partner
NBBJ
Ex-OFFICIO BOARD MEMBERSLyn Krizanich
Property Manager
Clise Properties, Inc.
PAST-CHAIR TRUSTEESWilliam Bain
Consulting Design Partner
NBBJ
Herbert Bridge
Chairman
Ben Bridge Jeweler, Inc.
Patrick Callahan
CEO
Urban Renaissance Group, LLC
A. M. Clise
Chairman & CEO
Clise Properties, Inc.
Mike Flynn
President
Mike Flynn & Associates
Patrick Gordon *
Principal
ZGF Architects LLP
Joshua Green III
Chairman
Joshua Green Corporation
Matt Griffin *
Managing Partner
Pine Street Group L.L.C.
Mark Houtchens *
President
The Vance Corporation
Yogi Hutsen
President
Coastal Hotel Group
Stephen Koehler
President
Koehler & Company
Bill Lewis
President & CEO
Lease Crutcher Lewis
Construction Co.
Carla Murray
Senior Vice President
of Operations,
Western Region
Starwood Hotels & Resorts
Jane Rakay Nelson *
Attorney at Law
Lane Powell P
Blake Nordstrom
President
Nordstrom
Richard Redman
Chairman Emeritus
Sellen Construction Company
J. Michael Rona
Principal
Rona Consulting Group
H. Jon Runstad
Chairman & CEO
Wright Runstad & Company
Judith Runstad
Of Counsel
Foster Pepper PLLC
Frederic Weiss
President
Weiss Jenkins Properties
* DSA Executive Committee Member
PAST BOARD CHAIRSJane Rakay Nelson 2009/10
Patrick Gordon 2008/09
John Hanley 2007/08
Patrick Callahan 2006/07
Mark Houtchens 2005/06
Carla Murray 2004/05
Mike Flynn 2003/04
Matt Griffin 2002/03
Bill Lewis 2001/02
Yogi Hutsen 2000/01
Stephen Koehler 1999/00
Blake Nordstrom 1998/99
J. Michael Rona 1997/98
Harold Green 1996/97
A. M. Clise 1995/96
James Faulstitch 1994/95
Dave Cortelyou 1993/94
Gene Brandzel 1992/93
William Bain 1991/92
Virgil Fassio 1990/91
Joshua Green III 1989/90
Richard Redman 1988/89
John McMillan 1987/88
Judith Runstad 1986/87
Richard Clotfelter 1985/86
John Mangels 1984/85
H. Jon Runstad 1983/84
Walt Williams 1982/83
Jay Porter 1981/82
Herbert Bridge 1980/81
Frederic Weiss 1979/80
Bruce Nordstrom 1978/79
Richard Bangert 1977/78
C. W. Eldridge 1976/77
Donald Covey 1975/76
Bob Patterson 1974/75
Victor Gray 1973/74
Frederick Orth 1972/73
W. J. Pennington 1971/72
James Walsh 1970/71
Lloyd W. Nordstrom 1969/70
Robert Banks 1968/69
James Todd 1967/68
Joe Sjursen 1966/67
Willis Camp 1965/66
Willliam Svensson 1964/65
Winston Brown 1963/64
Ken Coleman 1962/63
H. P. Everest 1961/62
Norton Clapp 1960/61
James Ryan 1959/60
Donald Yates 1958/5
STAFF TEAMS
ExECUTIVEKate Joncas, President
Debi Lundberg, Executive Assistant
FINANCE & OFFICE OPERATIONS Brenda Evans, Controller
Jessica Handshew, Accounting Assistant
Emily Eslick, Receptionist
ADVOCACY & ECONOMIC DEVELOPMENT Jon Scholes, Vice President/Policy &
Economic Development
Paul Dobosz, Business Development &
Market Reseach Manager
Katherine Fountain Mackinnon, Policy &
Research Specialist
Elliott Krivenko, Research Specialist
COMMUNICATIONS & MARKETING Randy Hurlow, APR, Vice President/
Communications & Marketing
Caitlin Braam, Public Relations Manager
Jennifer Piatt, Resource Development
Manager
Wyndi Rejniak, Marketing Manager
Carolyn Tow, Member Relations Manager
Kati Davich, Marketing Specialist
Melissa Foster, Web Specialist
Jennifer Delker, Marketing Coordinator
Misty Malone, Membership Services
Coordinator
METROPOLITAN IMPROVEMENT DISTRICT Peggy Dreisinger, Vice President/MID
Operations
Steven Walls, Cleaning & Maintenance
Services Manager
Dave Willard, Hospitality & Safety
Services Manager
Kelli Warner, Human Resources/
Administrative Manager
Dalana Collier, Customer Service
Specialist
COMMUTE SEATTLEJamie Cheney, Executive Director
Jessica Szelag, Program Manager
Allison Binder, Transportation Services
Representative
Zachary Howard, Bicycle Program
Coordinator
Mike Rimoin, Transportation Consultant
DSA 2010/11 LEADERSHIP OFFICERS
/24 /25
DSA DOWNTOWN CHAMPION AWARDEach year, the Downtown Seattle Association presents
its Downtown Champion Award to the outstanding,
above and beyond efforts of an individual, business or
organization that has championed an issue or initiative
which furthers a healthy, vibrant urban core.
For the first time, the award was presented to an
individual for his vision and tireless leadership for
numerous civic issues including the redevelopment
of Downtown’s waterfront and revitalization of
Pioneer Square and Chinatown/International District.
2011 RECIPIENT: CHARLES ROYER
DSA DOWNTOWN CHAMPION AWARD
PAST RECIPIENTS
2010 Vulcan Real Estate & Seattle Parks Foundation
2009 No award presented
2008 Downtown Legacy Champions – One initiative
from each of the past five decades was recognized
as part of DSA’s 50th anniversary celebration:
• Seattle World’s Fair
• Housing Resources Group
• Downtown Cultural Arts Renaissance
• Washington State Convention Center & Freeway Park
• Downtown Retail Core Revitalization
2007 FareStart
2006 Seattle Art Museum & Washington Mutual
2005 Plymouth Housing Group
2004 Pike Place Market PDA
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