DSA Annual Report

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ANNUAL REPORT DOWNTOWN SEATTLE ASSOCIATION 2010 / 11

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downtown seattle assoication annual report

Transcript of DSA Annual Report

Page 1: DSA Annual Report

ANNUALREPORTDOWNTOWN SEATTLE ASSOCIATION

2010/11

Page 2: DSA Annual Report

There’s no getting around that the economic downturn of

the last few years has left its mark on Downtown Seattle.

But if our 2010/11 year is any indication, the tide has

begun to turn toward a promising future.

To measure progress, we pay close attention to four key

indicators: Downtown as a place to live, to work, to shop

and to play. If all four indicators are moving in the right

direction, chances are high that our Downtown will be

healthy and vibrant.

This past year we had much to celebrate in each of these

areas including the groundbreaking for nine new

apartment towers; the opening of new headquarters for

Amazon, Bill & Melinda Gates Foundation, Dendreon

Corporation, NewBay Software, PATH and Russell

Investments; the arrival of retailers All Saints Spitalfields,

Forever 21 and later this year, Target; as well as the

opening of several restaurants including Hard Rock Café,

Michael Mina’s RN74, Sullivan’s and five new Tom Douglas

eateries. And let us not forget the Seattle Art Museum’s

Picasso: Masterpieces from the Musee National Picasso, Paris

exhibit which attracted 405,000 visitors and an

estimated $66 million in statewide economic impact.

Even with these and other signs of an improving

economy, our continued office and retail vacancy rates,

budget cuts, high unemployment, changing political

landscape and a rattled consumer confidence have

taught us that no one is immune, and that we must have

a plan in place to emerge from the recession well

prepared and well positioned.

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So this year we embarked on a strategic planning effort

involving hundreds of DSA members and non-members

alike in the development of a five-year strategic plan for

the DSA and Downtown Seattle. The plan, introduced at

our annual meeting, focuses on eight strategic initiatives

in addition to five projects seen as transformative for

Downtown, as well as steps to improve the organization’s

governance, branding and community relations.

We hope you will take time to acquaint yourself with our

strategic plan and to read the following pages of this

annual report which highlight our numerous efforts and

accomplishments of the past year. More importantly,

if you aren’t already involved please consider

participating in one of our many committees, task forces

and advisory groups –

FOR DOWNTOWN’S CONTINUED SUCCESS, TODAY AND TOMORROW, REQUIRES ALL OF US WORKING TOGETHER.

MESSAGE FROM DSA PRESIDENT KATE JONCAS & BOARD CHAIR JAMES HENDRICKS, PhD

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LEADERSHIP MESSAGE

ABOUT THE DOWNTOWN SEATTLE ASSOCIATION

TRANSPORTATION, ACCESS & PARKING

URBAN ENVIRONMENT

ECONOMIC DEVELOPMENT

DESTINATION MARKETING

MEMBERSHIP & COMMUNICATIONS

METROPOLITAN IMPROVEMENT DISTRICT

COMMUTE SEATTLE

DSA 2010/11 LEADERSHIP

DSA DOWNTOWN CHAMPION AWARD

TABLE OF CONTENTS

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ABOUT USThe Downtown Seattle Association (DSA) – with more than 470 member

companies, oganizations and residents – is a non-profit community

organization dedicated to ensuring Downtown is accessible, competitive,

inviting, clean and safe.

The DSA founded and operates the Metropolitan Improvement District which

implements neighborhood cleaning, hospitality and safety

services – as well as research and promotions – for 225-square-blocks in

Downtown Seattle. In partnership with city and county agencies, DSA also

founded Commute Seattle which provides transportation resources for

commuters, as well as consulting services for Downtown businesses,

property owners and managers looking to develop commute packages for

their employees and tenants.

Together we are working to ensure Downtown Seattle continues to be a great

place to live, work, shop and play.

VISIT OUR NEW WEBSITEThe Downtown Seattle Association and Metropolitan Improvement District

have redesigned and launched DowntownSeattle.com. This dynamic site

offers visitors easier navigation and several new features including

comprehensive event and happy hour listings, city council vote tracking,

an expanded resource library, updated blog functionality and so much more.

Visit DowntownSeattle.com to find everything you need in one great place!

2010/11 HIGHLIGHTS:

BORED TUNNEL LET’S MOVE FORWARD CAMPAIGNIn collaboration with dozens of other community

leaders, DSA helped launch “Let’s Move Forward” – a

new campaign to build support around keeping the

bored tunnel project progressing forward. The campaign

is the latest DSA effort following 10 years of dedicated

advocacy, providing a strong voice in support of

reconnecting Downtown to its waterfront and the bored

tunnel as the best alternative to replace the aging and

dangerous Alaskan Way Viaduct.

Read the Puget Sound Business Journal op-ed by DSA Board

Member Robert Sexton

METRO TRANSIT EMERGENCY FUNDINGPartnered with other business and environmental

organizations in urging the State Legislature to adopt

Senate Bill 5457, providing much needed emergency

funding for Metro Transit in light of a budget shortfall.

The approved bill will provide King County Metro with

emergency funding to help prevent estimated service

cuts of more than 600,000 operating hours by allowing

King County to enact a small annual congestion fee

on vehicles.

OUR MISSION: TO CHAMPION A HEALTHY, VIBRANT URBAN CORE

DOWNTOWN SEATTLE ASSOCIATION

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IMPROVE DOWNTOWN TRANSPORTATION & ACCESSIBILITYGOAL:TRANSPORTATION,

ACCESS & PARKING

DOWNTOWN TRANSIT REFORMHelped shape significant reforms of King County Metro

Transit. DSA President Kate Joncas represented

Downtown on a blue-ribbon panel, recommending

important reforms to outdated policies that inhibited

Metro’s ability to allocate transit where it was needed.

With more people arriving to work Downtown by bus

than by any other means, the new policy ensures high

ridership routes and corridors serving job centers like

Downtown are prioritized for new and additional service.

PARKING METER RATESDSA – along with leaders from 14 other area businesses

and organizations – issued a letter to the Mayor and City

Council urging a delay in the implementation of parking

meter rate increases around the Seattle area. Concerned

over the affect rate increases would have on foot

traffic and area businesses, the group requested the City

take a second look at the data collected in SDOT’s 2010

study and re-evaluate the proposed rate increases. Also,

a parking forum hosted by DSA drew nearly 200 people

concerned over the rate increases to hear from the city

on their reasoning behind the change and express their

concerns. SDOT announced a revision to the rates shortly

after the forum, lowering rates in some Downtown

neighborhoods, as well as in the city-owned Pacific

Place Garage. DSA also successfully opposed a proposed

increase in the commercial parking tax.

Read a letter to the Seattle City Council from DSA and

other community leaders regarding Downtown parking

rate increases

View a chart showcasing the changes between the City’s

initial rate increase proposal and the revised rates

currently in place

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2010/11 HIGHLIGHTS:

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DOWNTOWN’S NEW CENTRAL WATERFRONTContinued to play a leading role in the planning and

development of Downtown’s new Central Waterfront.

DSA board members Patrick Gordon, Gerry Johnson

and Charles Royer are leading a steering committee

overseeing planning for design, financing and operations

of the new Central Waterfront. Public engagement in this

effort has been tremendous, with three events drawing

more than 900 individuals each to the Seattle Aquarium,

Benaroya Hall and Bell Harbor Conference Center.

View initial design concepts from design lead, James Corner,

and his project team

INCREASED POLICE PATROLSUrged City officials to increase the number of police

officers on foot patrol in Downtown neighborhoods.

The 2011 City of Seattle budget included 30 additional

officers assigned to patrol duties. In 2011, there were

more officers on foot patrol in Downtown than ever

before and major crime was at a 10-year low.

Read The Seattle Times op-ed by DSA President Kate Joncas

ENSURE DOWNTOWN IS INVITING, CLEAN AND SAFEGOAL:

URBAN ENVIRONMENT

SOUTH DOWNTOWN HEIGHT INCREASESWorked in partnership with the Pioneer Square,

Chinatown/International District and SoDo

neighborhoods to support building height increases,

enabling the creation of more market rate and

workforce housing, and encouraging improved retail

and safety. After four years of work – including 17 City

Council meetings and dozens of public hearings – new

height limits for neighborhoods in South Downtown

went to vote. While the City Council did not adopt the

desired maximum increase, heights throughout the

neighborhoods were increased to allow for additional

development in select areas.

DOWNTOWN PARKS ACTIVATIONAdvocated for preserving city funding for arts, culture and

music programs in Downtown parks – an important part

of keeping our public spaces active and inviting. Activities

included concerts, festivals, art walks and more. Despite

cuts to citywide parks programing, the 2011 City budget

maintained funding for Downtown parks programing and

maintenance.

2010/11 HIGHLIGHTS:

2010/11 HIGHLIGHTS:

URBAN ENVIRONMENT

2010/11 HIGHLIGHTS:

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BUSINESS RECRUITMENTInitiated conversations with – as well as provided

information and support for – several businesses looking

to locate or grow in Downtown Seattle. Most notably, DSA

leadership met with executives from Russell Investments

and successfully highlighted the business benefits of

locating their corporate headquarters here. In the fall of

2010, Russell Investments relocated its 900-employee

corporate headquarters to Downtown Seattle. Also

welcomed employees of businesses relocating in

Downtown – such as the Bill & Melinda Gates Foundation,

Russell Investments and PATH – with a variety of

information and resources, ranging from “Welcome to

Downtown” presentations to walking tours to customized

neighborhood maps and websites highlighting nearby

restaurants, coffee shops, transit stations, personal

services and more.

BUSINESS RETENTION PROGRAMLaunched a first of its kind business retention program in

partnership with the City of Seattle’s Office of Economic

Development. To stay in touch with Downtown employers

both large and small, DSA visited and interviewed nearly

100 retail, hospitality and professional service employers

to identify issues impacting business growth and any

impacts of city permitting, regulation and taxation.

Working closely with the City, information gathered

during the interviews was logged and tracked in a

common database so issues impacting employers can be

better understood and acted upon.

INCREASE DOWNTOWN’S ECONOMIC COMPETITIVENESSGOAL:ECONOMIC

DEVELOPMENT

2010/11 HIGHLIGHTS:

CITY BUDGET CRISISIn an effort to keep Seattle competitive, DSA urged city

officials to avoid tax increases on Downtown employers

as a means to close the city’s budget deficit. As a result,

the 2011 city budget included no new general tax

increases on employers, despite the city facing a nearly

$70 million deficit. In addition, city officials prioritized job

creation and Seattle’s competitiveness in adopting the

2011 budget.

Read DSA’s letter to the City regarding 2011 budget concerns

LIFE SCIENCES & GLOBAL HEALTH ASSESSMENT Conducted a strategic assessment of the life sciences and

global health sectors in Downtown’s Denny Triangle and

South Lake Union neighborhoods, through a grant from

the City of Seattle’s Office of Economic Development.

The assessment identified specific challenges and

opportunities for growing and sustaining a vibrant hub

for these important sectors. The City and DSA will use this

information to develop a policy agenda addressing the

recommended improvements.

Read the full Life Sciences & Global Health

Assessment report

STATE OF DOWNTOWN ECONOMIC FORUM & REPORTHosted the State of Downtown Economic Forum to

present findings from DSA’s annual economic report,

including the latest information on Downtown retail,

office space, tourism and housing market trends.

The comprehensive report also included Downtown

pedestrian counts, hotel occupancy rates, neighborhood

profiles, and new private and public construction

projects researched and compiled by the Metropolitan

Improvement District’s business development and

market research team.

Read the State of Downtown Economic Report

SUPPORT FOR CONVENTION CENTER ExPANSION Advocated alongside other members of our community

in support of a bill that would have jump started

expansion of the Washington State Convention and Trade

Center, as well as encourage additional investments to

support tourism in Seattle and King County. While the bill

did not pass this year, DSA will continue to fight for and

stand behind this issue in the years to come.

ECONOMIC DEVELOPMENT

2010/11 HIGHLIGHTS:

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SUMMER IN THE CITY CAMPAIGNConducted a multimedia marketing campaign in

partnership with the Metropolitan Improvement

District (MID) aimed at attracting visitors from across

the region during the important summer tourist season.

The campaign invited people to explore all of the great

summer offerings that Downtown Seattle has to offer,

including premier events and attractions, itinerary

suggestions, happy hour listings and “hot deals” to shop,

dine, stay and play. The campaign included television and

radio advertising, a dedicated summer-focused website,

as well as extensive online, email and social media

promotions.

DESTINATION MARKETING

DESTINATION MARKETING

OUT TO LUNCH CONCERT SERIESPlanned and promoted 23 summer lunchtime concerts

at a variety of venues across Downtown neighborhoods,

offering a wide selection of national and local musical acts,

while driving concert-goers to nearby eateries for grab-n-

go lunch items. The popular DSA/MID series featuring the

likes of The English Beat and Glen Phillips from Toad the

Wet Sprocket attracted nearly 9,000 concert-goers with a

broad mix of musical genres including folk, funk, jazz, rock,

reggae and country.

HOLIDAYS IN THE CITY CAMPAIGNTransformed Downtown into a festive, family-oriented

holiday destination by partnering with the MID, Seattle

Center and Seattle’s Convention & Visitors Bureau to

expand the reach of DSA’s long-running holiday advertising

campaign locally, as well as to nearby markets including

Portland, Spokane, Vancouver, BC and beyond.

In addition, the DSA and MID once again produced one

of Seattle’s most beloved family traditions – the KING 5

Wonderland featuring the Holiday Carousel benefitting

Treehouse, attracting more than 70,000 young at heart who

took a spin in Westlake Park. Also produced this year was an

expanded Toyland Village, a family favorite featuring more

than 50 illuminated sculptures of childhood toys displayed

magically in Waterfront Park.

Other efforts helping to attract holiday crowds to

Downtown included weekly prize giveaways at

participating Downtown retailers, as well as streetscape

tree and building up-lighting, highlighting the unique

exterior architectural features among participating

Downtown buildings and creating a seasonal splash of

color along Seattle’s skyline. Highlighting the effort was

Pioneer Square, where the famous pergola was awash in

red and green lights, along with a fully lit median along First

Avenue and a Christmas tree in Pioneer Square Park.

2010/11 HIGHLIGHTS:

STRENGTHEN DOWNTOWN’S IMAGE AND IDENTITY AS THE REGION’S PREFERRED URBAN DESTINATION TO SHOP, DINE, STAY AND PLAY

GOAL:

2010/11 HIGHLIGHTS:

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MEMBER PARTICIPATIONDSA members – as diverse as the community we serve –

provided an important voice on economic development,

public policy and destination marketing.

Last year, representatives from 190 member organizations

played an active role by serving on the Board of Trustees

or on one or more of DSA’s standing committees and task

forces. In addition, representatives from more than half of

our member organizations participated in a DSA-hosted

event, forum or issue-oriented discussion group.

DOWNTOWN RESIDENT ENGAGEMENTConducted presentations to residents of Downtown

condominiums and apartments, including two

Downtown Neighborhood Resident’s Forums – one

focused on public safety issues, and one focused on

Downtown parks. The presentations provided residents

with information about DSA/MID and other Downtown

services, while inviting participation in DSA’s public policy

advocacy efforts.

DSA also introduced a new membership category for

Downtown residents, and will establish a Downtown

Residents’ Advisory Council in the coming year to

forge closer ties and to better respond to the needs

of this important, growing segment of the Downtown

community.

STRATEGIC PLANNING INITIATIVEEmbarked on a strategic plan to build on the

community’s unique assets and respond to Downtown’s

economic, environmental and social needs. By inviting

public dialogue – reflecting a diversity of perspectives –

priorities and strategies were identified for Downtown’s

future and for evolving DSA to better meet the needs of

the community today and tomorrow, together. With input

from nearly 500 community stakeholders, the strategic

plan was launched at the 2011 DSA Annual Meeting.

TWO-WAY MEMBER COMMUNICATIONSInitiated frequent two-way communication with

members to stay even closer and responsive to their

individual and collective needs – including monthly

President’s Roundtable small group discussions; ongoing

one-on-one meetings with DSA member companies; and

more than a dozen sector advisory groups convened

to identify sector-by-sector issues critical in the

development of DSA’s strategic plan.

MEMBERSHIP & COMMUNICATIONS

2010/11 HIGHLIGHTS:

ExPAND DSA’S DIVERSE BASE OF INFORMED AND ENGAGED MEMBERS AND KEY STAKEHOLDERSGOAL:

MEMBERSHIP & COMMUNICATIONS

DSA also launched a Downtown neighborhood blog,

Let’s Talk Downtown, to invite conversation about issues

important to Downtown and its 58,000 residents, in

addition to a growing presence on social networking sites

LinkedIn, Facebook and Twitter, which have collectively

garnered more than 7,000 followers.

In June, the DSA and MID redesigned and launched

their shared website – DowntownSeattle.com – offering

visitors a new look, easier navigation and several new

features including city council vote tracking, expanded

resource library, event and happy hour listings, blog

functionality and so much more.

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Page 8: DSA Annual Report

2010/11 HIGHLIGHTS:CITY COUNCIL REPORT CARD AND ADVOCACY COMMUNICATIONSIssued widely among members, DSA’s first-ever report

card tracking votes of Seattle City Councilmembers based

on DSA priorities, including issues ranging from growth

and density, to public safety and parks, to transportation,

parking and economic competitiveness.

DSA also continued to grow its Action Alert Network of

members and Downtown residents who were notified

with requests to take action when policy issues important

to Downtown surfaced. The Network provided an

invaluable unified voice by testifying, rallying and writing

letters to elected officials this past year on critical issues

including Downtown neighborhood zoning, bored tunnel

project, on-street parking, transit service and public safety.

DSA ANNUAL MEETING Hosted DSA’s 53rd Annual Meeting at the Washington

State Convention Center, attracting more than 500

members, as well as other prominent business and

community leaders. The meeting celebrated the

accomplishments of the past year, and recognized

Charley Royer as the recipient of the DSA Downtown

Champion Award for his tireless leadership in support

of waterfront redevelopment and South Downtown

revitalization. The meeting also included a cocktail

reception which served as the launch of the DSA

strategic plan.

INFORMATION RESOURCEFulfilled more than 600 requests from members,

Downtown business prospects and the news media

for information on pedestrian traffic, construction data,

employment trends and other valuable information and

market analysis.

DSA Q&A ISSUE FORUMSHosted a DSA Q&A Issue Forum, serving up tough

questions and candid responses at “A Conversation with

Police Chief Diaz,” hosted by News Talk 97.3 KIRO FM’s

Ursula Reutin.

MEMBERSHIP GROWTH Grew DSA’s membership base to more than 475 member

companies and organizations, despite a still recovering

economy. The strong showing is the result of a 96-percent

retention rate and the recruitment of 48 new members by

the DSA Membership Committee.

DSA’s membership represents an important mix of

business sectors, including 349 retailers and professional

service providers, 65 non-profit organizations, 32

property owners/managers and 26 hotels, as well as

Downtown residents.

2010/11 HIGHLIGHTS:

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MEMBERSHIP & COMMUNICATIONS

MEMBERSHIP PROFILE

Page 9: DSA Annual Report

The Metropolitan Improvement District (MID), established

through a local ordinance in 1999, provides services to maintain

Downtown Seattle as an inviting, clean and safe place to live,

work, shop and play.

The MID serves more than 850 properties and covers a

225-square-block area bordered by King Street to the south,

Denny and Lenora Streets to the north, Interstate 5 to the east,

and the Waterfront to the west.

Founded and operated by the Downtown Seattle Association,

the MID focuses on five primary services: cleaning, hospitality/

public safety, destination marketing, transportation, and business

development and market research.

CLEANING & MAINTENANCE PROGRAMProvides cleaning services to MID ratepayers, visitors

and workers throughout the five MID neighborhoods.

• Collected more than 12,000 35-gallon bags of trash

• Removed more than 3,400 55-gallon bags of leaves

and recycled them through Cedar Grove Recycling

• Cleaned 741 alleys

• Power washed 65 sidewalks

• Removed 16,467 graffiti tags and stickers from

public structures

• Assisted nearly 300 MID Ratepayers with private

property graffiti education and referrals

• Reported more 4,300 instances of illegal dumping

to the City of Seattle

• Partnered with Department of Neighborhoods

to demolish an outdated newspaper kiosk on

Fifth Avenue

• Facilitated more than 3,000 hours of community

service in partnership with Community Court and

Seattle Municipal Court

METROPOLITAN IMPROVEMENT DISTRICT

HOSPITALITY & SAFETY PROGRAMActs as a street concierge and resource for the

Downtown residents, workers and visitors,

improving the perception and reality of safety and

customer service throughout Downtown.

• Provided directions to 196,000 visitors

• Provided transit information to 48,000 people, an

increase of 40 percent

• Provided 730 security escorts, an increase of

89 percent

• Assisted 3,974 people in need with connections to

housing, employment, medical assistance and case

management

• Funded two MID Outreach Ambassadors with a

specialized focus toward helping youth living on

the street, resulting in the referral of 12 young

people to accessible resources

• Funded off-duty Seattle Police officers and

Neighborhood Crime Initiative officers in the

amount of $150,000 for special emphasis patrols in

the MID, resulting in more than 100 arrests made

2010/11 HIGHLIGHTS:

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DESTINATION MARKETINGEnhances and promotes a positive Downtown Seattle

experience.

• Coordinated neighborhood marketing committee

activities for Denny Triangle, Waterfront, West Edge

and Pioneer Square (in collaboration with The

Alliance for Pioneer Square) neighborhoods.

• Sponsored or assisted in the production of numerous

neighborhood marketing events including the Seattle

Police Department’s Picnic at the Precinct, Pioneer

Square Fire Festival, Waterfront’s Classic Weekend and

Maritime Festival Chowder Cook-off.

• Engaged neighborhoods in holiday lighting initiatives

by lighting trees at Westlake and Pioneer Square

parks, as well as along the First Avenue median in

Pioneer Square.

• Produced neighborhood guides with walking maps

for Pioneer Square and West Edge, and maintained

websites for Denny Triangle, Waterfront and West

Edge neighborhoods.

• Conducted a Holiday Passport promotion to

encourage circulations and shopping within the

Denny Triangle neighborhood during the important

holiday retail season.

BUSINESS DEVELOPMENT & MARKET RESEARCHProvides tools and market data for effective business and

economic development in Downtown Seattle, and helps

encourage expansion of existing Downtown businesses,

as well as attract new business to enhance Downtown’s

overall economic mix.

• Conducted an annual inventory of all street-level

businesses in Downtown – totaling 5,466 street-level

business and service operations – to track changes in

vacancies and the types of businesses located in all

Downtown neighborhoods.

• Completed two seasonal waves of pedestrian traffic

counts at locations throughout Downtown.

• Responded to 300 special requests for data and

information on Downtown from commercial

brokers, retailers, journalists, city officials and partner

organizations.

METROPOLITAN IMPROVEMENT DISTRICT

• Conducted a multi-county study tracking resident

perceptions of Downtown Seattle on topics such as

safety and cleanliness.

• Produced detailed demographic profiles for all

Downtown neighborhoods.

• Collected and maintained the most extensive

collection of data on Downtown Seattle – including

demographic, economic and market data – much of

which was included in the 2011 State of Downtown

Economic Report.

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• Surpassed the goal of reducing drive-alone

commutes into Downtown by nine percentage

points and four years ahead of schedule according

to Commute Seattle’s biennial performance-

benchmarking commuter survey, 2010 Center City

Commuter Mode Split Study, used to determine how

Downtown employees arrive at work. The findings

show that for the first time, more people (65 percent)

commute to work using a means other than driving

alone in a car. Commute Seattle’s uniquely focused

outreach to Downtown-based employers is a key

contributing factor in shifting drive-alone commuters

to other commute options.

COMMUTE SEATTLE

Commute Seattle is a commuter service organization

working to improve access to and from, and mobility

within, Downtown Seattle. Its goal is to reduce the

portion of drive-alone commutes into Downtown by six

percentage points by 2015.

An alliance of the Downtown Seattle Association, King

County Metro Transit and the City of Seattle Department

of Transportation, Commute Seattle provides

transportation resources for commuters, as well as

consulting services for Downtown businesses, property

owners and managers looking to develop commute

packages for their employees and tenants.

• Conducted an audit of the quantity and quality of

commuter bicycle amenities in Downtown office

buildings. The first of its kind in the nation, the

2010 Center City Bicycle Amenity Inventory found that

to further grow cycling as a commute option, more

commuter bike parking and amenities are needed

in office buildings throughout the city. The study

also found where bike parking amenities currently

exist (23 percent of buildings), they were of a quality

suitable to meet the needs of bike commuters.

• Delivered more than 150 transportation consultations

to Downtown property owners and employers

interested in creating commute alternative-friendly

buildings and workplaces.

• Hosted 10 tenant-engagement commute seminars

to help property owners and their tenants leverage

commute alternatives to meet their business,

stakeholder and stainability goals.

• Sold 1,200 ORCA Passport transit passes to 65

Downtown employers by demonstrating business

and employee-benefit value.

• Conducted 18 commuter fairs, six public events and

several bike/walk commute seminars for building

tenants and employees.

• Demonstrated Downtown Seattle is a transportation

convergence zone, by providing transportation

analyses for several companies looking to locate

offices in Downtown Seattle.

• Educated 14,500 commuters, employers and property

owners about how to reduce their drive-alone

trips through Commute Seattle website, monthly

newsletters, Facebook posts and more.

2010/11 HIGHLIGHTS:

COMMUTE SEATTLE

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CHAIRJames Hendricks, PhD *

President

Seattle Children’s Research Institute

VICE CHAIR Jack McCullough *

General Counsel & Partner

McCullough Hill Leary, PS

TREASURERDavid Douglass *

Partner

Tatum

SECRETARYMark Barbieri *

Executive Vice President

Washington Holdings

GENERAL COUNSELJohn Hanley*

Partner

Davis Wright Tremaine LLP

PRESIDENTKate Joncas *

President

Downtown Seattle Association

BOARD OF TRUSTEES

Rita Brogan

President & CEO

PRR, Inc.

Colleen Brown

President & CEO

Fisher Communications, Inc.

Derrick Cartwright, PhD

Director

Seattle Art Museum

Anne Fennessy

Partner

Cocker Fennessy

Dan Greenshields

President

ShareBuilder from ING DIRECT Investing

George Griffin

President & CEO

G3 & Associates, Inc.

Ada Healey

Vice President & Real Estate

Development

Vulcan Inc.

Weldon Ihrig

Consultant

Downtown Resident

Paul Ishii

General Manager

Mayflower Park Hotel

Elisabeth James

General Manager

The Westin Seattle

Gerry Johnson

Partner

Pacifica Law Group LLP

Greg Johnson

President

Wright Runstad & Company

William Justen

Principal

The Justen Company

Quentin Kuhrau

President & CEO

Unico Properties LLC

Jon Magnusson

Chairman of the Board & CEO

Magnusson Klemencic Associates, Inc.

Tomoko Matsuno

CEO

Uwajimaya, Inc.

Nate Miles

Western Region Director,

Government Affairs

Eli Lilly and Company

Jim Neal *

Managing Principal

Talon Private Capital

Roger Nyhus

President & CEO

Nyhus Communications LLC

Denny Onslow *

Executive Vice President and Chief

Development Officer

Harbor Properties, Inc.

John Oppenheimer

CEO

Columbia Hospitality

Natalie Price

President & CEO

Price Public Relations

Charles Royer

Partner

The Royer Group

Rita Ryder *

YWCA Relations Executive Director

YWCA

Jeff Schoenfeld

Principal

J-Max

Robert Sexton *

Senior Vice President

Wells Fargo Bank

John Slattery, PhD

Vice Dean/Research & Graduate

Education

University of Washington

Jared Smith

Senior Vice President, Northwest

Manager

Parsons Brinckerhoff

Richard Stevenson *

President & COO

Clise Properties, Inc.

Beth Takekawa

Executive Director

Wing Luke Museum

Bart Waldman

Eexecutive Vice President/ Legal &

Governmental Affairs

Seattle Mariners

Mark Weed

Managing Member

Main Street Equity Partners

DSA 2010/11 LEADERSHIP OFFICERS

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William Weisfield

President

Michael J. Goldfarb Enterprises,

LLC

Kathleen Wilcox

Attorney at Law

Kathleen P. Wilcox & Associates LLC

Kathryn Williams

Senior Vice President/ Community

Relations

HomeStreet Bank

Jack Wiser

Debt Products Executive

Bank of America

Tay Yoshitani

CEO

Port of Seattle

David Yuan

Partner

NBBJ

Page 13: DSA Annual Report

Ex-OFFICIO BOARD MEMBERSLyn Krizanich

Property Manager

Clise Properties, Inc.

PAST-CHAIR TRUSTEESWilliam Bain

Consulting Design Partner

NBBJ

Herbert Bridge

Chairman

Ben Bridge Jeweler, Inc.

Patrick Callahan

CEO

Urban Renaissance Group, LLC

A. M. Clise

Chairman & CEO

Clise Properties, Inc.

Mike Flynn

President

Mike Flynn & Associates

Patrick Gordon *

Principal

ZGF Architects LLP

Joshua Green III

Chairman

Joshua Green Corporation

Matt Griffin *

Managing Partner

Pine Street Group L.L.C.

Mark Houtchens *

President

The Vance Corporation

Yogi Hutsen

President

Coastal Hotel Group

Stephen Koehler

President

Koehler & Company

Bill Lewis

President & CEO

Lease Crutcher Lewis

Construction Co.

Carla Murray

Senior Vice President

of Operations,

Western Region

Starwood Hotels & Resorts

Jane Rakay Nelson *

Attorney at Law

Lane Powell P

Blake Nordstrom

President

Nordstrom

Richard Redman

Chairman Emeritus

Sellen Construction Company

J. Michael Rona

Principal

Rona Consulting Group

H. Jon Runstad

Chairman & CEO

Wright Runstad & Company

Judith Runstad

Of Counsel

Foster Pepper PLLC

Frederic Weiss

President

Weiss Jenkins Properties

* DSA Executive Committee Member

PAST BOARD CHAIRSJane Rakay Nelson 2009/10

Patrick Gordon 2008/09

John Hanley 2007/08

Patrick Callahan 2006/07

Mark Houtchens 2005/06

Carla Murray 2004/05

Mike Flynn 2003/04

Matt Griffin 2002/03

Bill Lewis 2001/02

Yogi Hutsen 2000/01

Stephen Koehler 1999/00

Blake Nordstrom 1998/99

J. Michael Rona 1997/98

Harold Green 1996/97

A. M. Clise 1995/96

James Faulstitch 1994/95

Dave Cortelyou 1993/94

Gene Brandzel 1992/93

William Bain 1991/92

Virgil Fassio 1990/91

Joshua Green III 1989/90

Richard Redman 1988/89

John McMillan 1987/88

Judith Runstad 1986/87

Richard Clotfelter 1985/86

John Mangels 1984/85

H. Jon Runstad 1983/84

Walt Williams 1982/83

Jay Porter 1981/82

Herbert Bridge 1980/81

Frederic Weiss 1979/80

Bruce Nordstrom 1978/79

Richard Bangert 1977/78

C. W. Eldridge 1976/77

Donald Covey 1975/76

Bob Patterson 1974/75

Victor Gray 1973/74

Frederick Orth 1972/73

W. J. Pennington 1971/72

James Walsh 1970/71

Lloyd W. Nordstrom 1969/70

Robert Banks 1968/69

James Todd 1967/68

Joe Sjursen 1966/67

Willis Camp 1965/66

Willliam Svensson 1964/65

Winston Brown 1963/64

Ken Coleman 1962/63

H. P. Everest 1961/62

Norton Clapp 1960/61

James Ryan 1959/60

Donald Yates 1958/5

STAFF TEAMS

ExECUTIVEKate Joncas, President

Debi Lundberg, Executive Assistant

FINANCE & OFFICE OPERATIONS Brenda Evans, Controller

Jessica Handshew, Accounting Assistant

Emily Eslick, Receptionist

ADVOCACY & ECONOMIC DEVELOPMENT Jon Scholes, Vice President/Policy &

Economic Development

Paul Dobosz, Business Development &

Market Reseach Manager

Katherine Fountain Mackinnon, Policy &

Research Specialist

Elliott Krivenko, Research Specialist

COMMUNICATIONS & MARKETING Randy Hurlow, APR, Vice President/

Communications & Marketing

Caitlin Braam, Public Relations Manager

Jennifer Piatt, Resource Development

Manager

Wyndi Rejniak, Marketing Manager

Carolyn Tow, Member Relations Manager

Kati Davich, Marketing Specialist

Melissa Foster, Web Specialist

Jennifer Delker, Marketing Coordinator

Misty Malone, Membership Services

Coordinator

METROPOLITAN IMPROVEMENT DISTRICT Peggy Dreisinger, Vice President/MID

Operations

Steven Walls, Cleaning & Maintenance

Services Manager

Dave Willard, Hospitality & Safety

Services Manager

Kelli Warner, Human Resources/

Administrative Manager

Dalana Collier, Customer Service

Specialist

COMMUTE SEATTLEJamie Cheney, Executive Director

Jessica Szelag, Program Manager

Allison Binder, Transportation Services

Representative

Zachary Howard, Bicycle Program

Coordinator

Mike Rimoin, Transportation Consultant

DSA 2010/11 LEADERSHIP OFFICERS

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Page 14: DSA Annual Report

DSA DOWNTOWN CHAMPION AWARDEach year, the Downtown Seattle Association presents

its Downtown Champion Award to the outstanding,

above and beyond efforts of an individual, business or

organization that has championed an issue or initiative

which furthers a healthy, vibrant urban core.

For the first time, the award was presented to an

individual for his vision and tireless leadership for

numerous civic issues including the redevelopment

of Downtown’s waterfront and revitalization of

Pioneer Square and Chinatown/International District.

2011 RECIPIENT: CHARLES ROYER

DSA DOWNTOWN CHAMPION AWARD

PAST RECIPIENTS

2010 Vulcan Real Estate & Seattle Parks Foundation

2009 No award presented

2008 Downtown Legacy Champions – One initiative

from each of the past five decades was recognized

as part of DSA’s 50th anniversary celebration:

• Seattle World’s Fair

• Housing Resources Group

• Downtown Cultural Arts Renaissance

• Washington State Convention Center & Freeway Park

• Downtown Retail Core Revitalization

2007 FareStart

2006 Seattle Art Museum & Washington Mutual

2005 Plymouth Housing Group

2004 Pike Place Market PDA

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