Dry Minds:Mex:Final Presentation:.pptx

8/11/2019 Dry Minds:Mex:Final Presentation:.pptx

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Edu-k-te

Francisco Colunga s Diana GermanCarlos Gomory s Isabel Palafox s Paulina Szejba



Topics

•

Elevator Pitch• Value Proposition• Programs• Target Segments•

Importance• Originality• Similar Associations• Revenue Stream• Key Partners• Channels• Key Activities• Operations



Elevator pitch

Have you ever been a victim of crime,have you ever been sexually harrasedDo you know anybody who has suffered an addiction.

All this social problems can be solved thru education, atedu-k-te we want to solve this problem, we want to give aplace where young men and women can come to learn howto stay away from joining violent gangs, to teach our youngto politely decline a friend who offers them their first "fix".All this while at the same time giving them tools to prosperin live, we want kids from the age of 16 up to 25 to learnhow to perform a specific profession, we want them to haveother opportunities other than becoming constructionmasons or cheap labor source for factories.

In edu-k-te our students will receive a formation on familyvalues responsibility, sexual education and drug prevention,as well as specific professions like woodworking, plumbing,shoe raparing and hair dressing amongst others.All this should yield in a generation that has betteroportunities which would allow them to stay away fromviolent environments, fewer teen pregnancies and a betterprepared and up to date on new trends work force.



Business Model

Revenue

Key Partners

ValueProposition

Channels

Key Activities &Operations

TargetSegments



Value Proposition

Improve the quality of life of young peopleby creating awareness through educationalprograms and providing support throughprofessional programs.

Edu-k-te will promote values in the MexicanSociety within its programs.



Professions Educationalprograms

Our Main Programs



Target Segments

Educational Programs : aimed toyoung people between 15 to 23 yearsold, who are currently enrolled inprivate or public schools and also forthe people involved in the

professional programs.

Professional Programs : aimed to

young people between 16 to 25 yearsold, who need a source of income inorder to continue with theireducation.



Why is Edu-K-te important forMexico?

According to INEGI, in Mexico the populationwith 15 years old and older has in average 8.5

years of education, this means a little bit morethan second year in junior high school.



How is Edu-K-te original?

• By teaching professions to young people• By giving tools to young people with low

income to access better work opportunities• With the educational programs, the

participants will receive orientation in terms

of values, violence, sexual education etc.• The professions will be a mean to enhance a

better quality of life for young people with

scarce resources.



Comparison between Edu-K-te and otherorganizations focused on education

UNIDOS Inclusion of people with disabilitiesthrough cultural and social activities

Red por la Educación Evaluates educational institutions inorder to create improvement plans tothe education level

Fundación Educa México Incubate educational innovationthrough a learning network

CONALEP Public organism, develops technicalprofessionals

Fundación Empresarios por laEducación Básica, A.C. (ExEb

Improve the quality in the basiceducation levels through theimplantation of the “Modelo deAutogestión Escolar”



Revenue Stream

Our revenue stream will come from the income perceived fromeducational and professional programs (socio-economicanalysis), as well as partnerships and contributions from:

• Government (Secretary of Health and

Education)• Private Schools

• Philanthropy from companies

• Foundations

• Sports Clubs



Pilot Program

Incoming Funds• 6 Corporate Sponsors for

$50,000.- each• 1 Government donation

for $50,000.-

• Total: $350,000.-

Expenses• 1 Manager $25,000.-• 2 Instructors $ 6,000.-• Rent $ 2,500.-• Utilities $ 1,500.-• Materials $ 2,000.-

• Total: $42,700.-

* All data is approximate



Break-even point• Revenues per attendant $ 300.-• Total Costs per day* $2,135.-•

Daily attendance requirements: 7.2

* Taking into consideration 20 available working days per month



Positive scenario• 8 participants on a daily basis

•

Income: $48,000.-• Expenses: $42,700.-• Profit: $ 5,300.-



Worst-Case Scenario• Having the sponsorships as the only means of

income.• Carrying out the courses on a daily basis• Funds Available: $350,000.-• Monthly expenses: $ 42,700.-•

Months before breaking the bank: 8.2• Number of attendants: 1,167



We plan to createrelationships with differentactors in order to expandour activities on furtherareas:

• Media• Big Companies• High Schools•

Secondary Schools• Government• Sports Clubs

Key partners Channels

To make our companyaccessible to our targetmarket we will use:

• Internet• Churches• Schools• Conferences• Professions



•

Development of educational programs• Promotional Activities• Attraction and selection of instructors for the

professional courses• Organization of the educational and professional

programs• Logistics to deliver programs to our target market• Create partnerships with key institutions to

obtain resources – Information providers or meetings

Key activities



Operations

Dry Minds:Mex:Final Presentation:.pptx

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