The Good, The Bad and The Ugly

Drupal 8

getlevelten.com | linkedin.com/in/brentbice | @brentbice

2014 CMS Market Share

WordPress

Joomla

Drupal

Blogger

Magento

Other

Google Trends: Drupal

2000 2005 2010 2015

Search Interest

Beliefs Must Match

1950 1960 1970 1980 2000

Group A Group B

Change

1. Modernization

2. Enterprise

3. Product-Focus

“Sweeping changes are required to make major advances in technology, and often times there is a lot of pain

before the pay-off."

- Dries Buytaert

Modernization

Web marketing is moving more towards

personalization & adaptive content. So is Drupal

Mobility is no longer a nice-to-have. It is a

requirement. D8 will be ready

Increasing demand for web services integration -

APIs

Modern design patterns – Re-use, extensability,

less maintenance, more OOP devs.

Enterprise

Acquia considers $600mm+ enterprise

Big Drupal Shops - Mergers and acquisitions

Omni-channel capabilities – better connectivity

More focus on security, usability, multilingual,

mobility

Built to be less competitive with WP & Joomla,

and more competitive with Sitecore & DNN

Product-Focused

Focusing on the needs and future needs of

today’s marketing and sales teams

Providing pre-built solutions that satisfy an

business need

Reducing the barrier of entry for decision

makers, sales team, marketing – those selling

and buying the product

Increasing profitability for agencies, value for

client

Product-Driven Drupal

• Lift – personalization engine (contextDB)

• Lightening– marketing distribution

• Open Enterprise – inbound marketing platform

• Intelligence TM – Drupal analytics

• Commerce (connections)

The Future

Drupal

Social

CRM

Marketing Automation

Device

Personalization

Apps

Analytics

We gain strategic business advantages when we possess better tools.

Attraction starts with looks, but content creates connection and satisfaction.

The world has become data driven. Owning the data is key.

Measurement leads to improvement. So take lots of measurements.

Thank You!Brent Bice, Vice President

brentb@getlevelten.com

LevelTen Interactive

www.getlevelten.com