Drowning in Data?

Digital Analytics Tools and Techniques to Help You Tame the

Social Media Deluge

Kathleen Stansberry, PhD Cleveland State University School of Communication

www.kathleenstansberry.com

k.stansberry@csuohio.edu

Authority and

Influence

Authority and Influence

Social Media Use: Distribution/Amplification

Social Media Use: Dialogic

Social Media Use: Understand/Engage

Popular Paid Social Analytics Tools

• Radian6 • Sysomos • Brandwatch • Crimson Hexagon • Meltwater • Sprout Social • Cyfe

Screenshot: blogs.rti.org

Native Brand Analytics Tools

• Facebook Insights • Twitter Analytics • Pinterest Analytics • LinkedIn Analytics • Instagram Insights • Snapchat Platform • Simply Measured (Free

Tools Page)

UX [User Experience] Research

Website Traffic Analysis

Become a Google Analytics Expert https://analyticsacademy.withgoogle.com/

Social Listening Monitoring social media channels to identify opinions, thoughts, concerns and priorities of key publics.

What do SM users think about your brand?

What do social media users think about?

https://hootsuite.com/

Finding Meaning in Social Media Data

http://provalisresearch.com/products/qualitative-data-analysis-software/freeware/

Issue: How do we increase adherence to survivorship care recommendations in young adults with cancer?

Influencer Analysis

Networks of Influence

https://www.issuecrawler.net/ https://sites.google.com/site/ucinetsoftware/home

LinkedIn Network Map http://socilab.com/

Topic Networks Hashtagify

https://nodexl.codeplex.com/

Mobile Analytics

Flurry: https://developer.yahoo.com/analytics/ Google: http://www.google.com/analytics/mobile/

Real Time Data Tracking

Survey: https://www.surveymonkey.com/ Location: https://locatoweb.com/ Self Reporting: https://evernote.com/

• Platform Specific Tools • Facebook Insights: https://www.facebook.com/ • Twitter Analytics: https://analytics.twitter.com • Pinterest Analytics:

https://analytics.pinterest.com/ • LinkedIn Analytics: https://help.linkedin.com • Snapchat Platform: https://www.snapchat.com • Simply Measured:

http://simplymeasured.com/free-s • UX [User Experience] Tools

• Google Analytics Training: https://analyticsacademy.withgoogle.com/

• GoingUp!: https://www.goingup.com/ • Crazy Egg: http://www.crazyegg.com/

• Social Listening Tools • Social Mention: http://www.socialmention.com/ • How Sociable: http://www.howsociable.com/ • Google Alerts: https://www.google.com/alerts • Mention: https://mention.com/ • Hootsuite: https://hootsuite.com/ • Hashtracking: https://www.hashtracking.com/ • QDA Miner:

http://provalisresearch.com/products/qualitative-data-analysis-software/freeware/

• Influencer Analysis Tools • Social Searcher (General): http://www.social-

searcher.com/ • BuzzSumo (General): http://buzzsumo.com/ • FollowerWonk (Twitter – a moz product):

https://followerwonk.com/ • ViralWoot (Pinterest): http://viralwoot.com/ • Iconosquare (Instagram):

http://iconosquare.com/ • Network Analysis Tools

• IssueCrawler: https://www.issuecrawler.net/ • NodeXL: https://nodexl.codeplex.com/ • SociLab (LinkedIn): http://socilab.com/ • Hashtagify: http://hashtagify.me/

• Mobile Research Tools • Flurry: https://developer.yahoo.com/analytics/ • Google:

http://www.google.com/analytics/mobile/ • Survey Monkey:

https://www.surveymonkey.com/ • LocaToWeb: https://locatoweb.com/ • Evernote: https://evernote.com/