Driving While Distracted

NTEPS September 24, 2009

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> Accounts for almost 80% of all vehicle crashes in the United States (National Highway Traffic Safety Administration)

> A Survey of 1,200 driving Americans found that:• 83% believe they are safe drivers.• 59% don’t consider themselves as distracted drivers.• 73% talk on cell phones while driving.• 16% drive below the speed limit.• 48% admit they have driven a certain distance without recalling it.

> The truth is that driving is the single most dangerous thing most of us will do on any given day.

Distracted DrivingDistracted Driving

3Why all the attention now?Why all the attention now?

Explosion in cell phone use.

New technologies (navigation systems, traveler information systems, etc.)

Greater complexity of “old” technologies (radios, sound systems, vehicle displays, etc).

People spending more time in cars.

Cell Phone usage in the US has increased from 34 million to 203 million in the last ten years.

4Complacency.

> The more we know about a risk, the less it threatens us.

• Driving• Derrickhand

> It is the most difficult state of being to deal with.

> Others include:• Rushing• Frustration• Fatigue• Depression• Illness• Fear

We must work on our habits.

5New Issue or Old?New Issue or Old?

19831913 1996 200919541930

Windshield Wipers

Radios Drive-UpWindows

Mobile Phones

NavigationSystems

Email /Internet

6Distractions you cannot control.

> Other Drivers.• Pressuring you to drive faster by tailgating aggressive driving or weaving

through traffic. • Avoiding obstacles in their path (swerving into your lane).

> Emergency Vehicles.• Fire, Police & Ambulance (flashing lights & sirens).

> The Unexpected.• Animals & Wildlife.

7All too typical.All too typical.

8Driver Distraction Example.Driver Distraction Example.Eating or drinking.Eating or drinking.

9Driver Distraction Example.Driver Distraction Example.Adjusting the radio or climate control.Adjusting the radio or climate control.

10Driver Distraction Example. Driver Distraction Example. “Rubbernecking”“Rubbernecking”

11Driver Distraction Example.Driver Distraction Example.Using a GPS.Using a GPS.

12Driver Distraction Example.Driver Distraction Example.Using a Computer.Using a Computer.

13Driver Distraction Example.Driver Distraction Example.Using a Cell Phone.Using a Cell Phone.

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15Driver Distraction Example.Driver Distraction Example.

DWIDWI

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