Driving Viewers Down the Funnel with OTT for Auto
Transcript of Driving Viewers Down the Funnel with OTT for Auto
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Driving Viewers Down the Funnel with OTT for Auto
Rob Aksman
Founder & Chief Strategy Officer
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©2018 Roku Inc. All rights reserved.
You’ve found the right audience, now what?
CONFIDENTIAL DOCUMENT 60
Enhance TV ads at scale.
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©2018 Roku Inc. All rights reserved.
Do more with each impression in OTT
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©2018 Roku Inc. All rights reserved.
Leverage the advanced capabilities of connected TV to drive viewers down the funnel
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• Sponsored trivia/games• Extended brand content• Tent-pole extension
• Car colorizers, rotators, builders• Feature polls/selectors• Personalized feature callouts
• Dealer locators• Local sales events• Addressable offers
Awareness | Capture Imagination
Engagement | Get Hands On
Drive Action
Sequence OTT Ad Encounters
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©2018 Roku Inc. All rights reserved. CONFIDENTIAL DOCUMENT 63
Awareness: Capture Imagination
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Awareness: Capture Intent
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Engagement: Get Hands On
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Engagement: Get Hands On
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Engagement: Drive Action
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©2018 Roku Inc. All rights reserved. CONFIDENTIAL DOCUMENT 68
Awareness | Capture Imagination
Engagement | Get Hands On
Drive Action
Measure through to Attribution
Foot traffic Sales Matchback
Sequence OTT Ad Encounters
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©2018 Roku Inc. All rights reserved. CONFIDENTIAL DOCUMENT 69
DIGITAL NATIVES INCLUDE
PROGRAMMATIC PARTNERS
ACROSS ALL MAJOR OTT DEVICES
BROADCAST & CABLE
Enhanced Ads At Scale