Driving the Digital Transformation · Business Development Director MM Digital Factory Division...
Transcript of Driving the Digital Transformation · Business Development Director MM Digital Factory Division...
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Driving the Digital TransformationOn the way to Industry 4.0 Leonardo Cipollini
UNINDUSTRIA Reggio Emilia - 29 Aprile 2016
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Leonardo Cipollini
Business Development Director MM
Digital Factory Division
Product Lifecycle Management
Siemens Industry Software S.r.l.
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Siemens Division Structure
Flat market driven organization
Power Generation
Services
Divisions
(Global P&L)
1) Commonwealth of Independent States
Managing Board
MarketAmericas
Global
Healthcare
Middle
East, CIS1)
Asia,
Australia
Europe,
Africa
Financial
Services
Power
and Gas
Wind
Power and
Renewables
MobilityEnergy
Manage-
ment
Building
Techno-
logies
Digital
Factory
Process
Industries
and Drives
Healthcare
Separately
managed
Corporate CoreCorporate Services
PG
MOPS
WP
EM BT DF PD HC SFS
Go-to-market
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Siemens Digital Factory Division Organization
FactoryAutomation
ControlProducts
Product Lifecycle Management
Motion Control
eCar PowertrainSystems
Customer Services
World market leader in automation with integrated automation portfolio for all industries
Products and systems to switch, protect and control low-voltage consumers
Proven software solutions to create, validate and manage product and process knowledge across the product lifecycle
Global leading supplier of products,systems and solutions including services: Drives, Motion Control Motors,CNC Solutions for machinery and plants
High quality powertrain components and charging systems for series production of electric and hybrid vehicles
Integrated service offering from a singlesource throughout the product lifecycle
Integrated product portfolio paves the way for the Digital Enterprise.
Digital Factory Division
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Siemens PLM Software Profile (Italy)
Organization
• Siemens PLM Software
• B.U. of Siemens Digital Factory Division
• Headquarters – Plano, Texas
• Over 10.000 employees (>160 in Italy)
(Milano, Torino, Modena, Novara, Treviso)
Products/Solutions
• PLM Software and Services
Market shares
• > 90.000 customers (> 4100 in Italy)
• > 11 Million user licenses
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Driving the Digital TransformationOn the way to Industry 4.0
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The data volumes are exploding
More data has been created in the past two years than in the entire previous history of the
human race.
Source: www.forbes.com
• By the year 2020, about 1.7 megabytes of new information will be created
every second for every human being on the planet.
• Within five years there will be over 50 billion smart connected devices in the
world, all developed to collect, analyze and share data.
• By 2020, our accumulated digital universe of data will grow from 4.4
zettabytes today to around 44 zettabytes, or 44 trillion gigabytes.
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Veränderungen in der Kommunikation
CC BC WI Source: The Washington Post Online
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Veränderungen in der Kommunikation
CC BC WI Source: The Washington Post Online
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Products are Getting Smarter and More Connected
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Smart Innovations Are Transforming Every Industry
Automotive and Transportation Medical Devices and Pharmaceuticals
Aerospace and Defense Energy and Utilities
Cars that drive
themselves.
Implants made
just for you.
Pilotless planes
launching markets.
Energy that
self-optimizes.
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Ships sailed by
on-shore captains.
Coffee that knows
how you like it.
Smart Innovations Are Transforming Every Industry
Consumer Products and Retail Electronics and Semiconductor
Marine and Shipbuilding
Sensors tattooed
onto your skin.
Industrial Machinery and Heavy Equipment
Machines that
make themselves.
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Smart Innovations Aren’t Just Improving Products;
They’re Transforming the Business Landscape
Innovation:
Camera makers leverage digital
technology to replace film.
Transformation:
Smart phone manufacturers
leverage the internet to replace
digital cameras.
Innovation:
Automakers develop advanced
driver assistance systems.
Transformation:
New players leverage
driverless cars to challenge the
“conveyance” model.
Innovation:
Aerospace companies make
pilotless drones for defense.
Transformation:
Pilotless aviation serves as
catalyst for innovation in security,
e-commerce—and photography.
Phones that take photos. Cars that drive themselves. Planes without pilots.
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How Prepared Are You to Change Your Business?
The products, business models
and legacy positions that once
gave companies their competitive
edge are no longer secure.
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Transformational Forces Behind These Smart Innovations
Transformational Force Rate of Improvement 2025 Economic Impact
Internet
of Things
300% increase in connected
devices over past 5 years
$36 trillion – Operating costs
of key affected industries
Advanced
Robotics
8% CAGR, growth in sales
of industrial robots, 2010-16
$6 trillion – Manufacturing
worker employment costs
Cloud
Technology
Tens of billions
SMAC users by 2025
$1.7 trillion – GDP related
to the Internet
3D Printing
Technology
4x revenue increase for additive
manufacturing in past decade
$11 trillion – Global
manufacturing GDP
Knowledge
Automation
400+ million increase in users
of intelligent digital assistants
$9+ trillion – Knowledge
worker employment costs
Source: McKinsey Global Institute research 2013
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Competing in a World of Constant Transformation
How can these
transformational forces
improve your ability
to innovate?
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The Gartner’s Hype Cycle
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The Gartner’s Hype Cycle
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Gartner’s 2015 Hype Cycle for Emerging Technologies
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Siemens terms its approach to Digitalization in industry and its way towards Industry 4.0 the “Digital Enterprise”
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Workflows in process / discrete industry differ
Product design and Production planning in CAD/CAE
Machine and Line Automation driven by mechatronic CAD/CAE
Sensors : proximity, encoders, position, motion…Actuators: hydraulics, servo-motors, linear drives
Product design starts in the laboratory
Process design – P&IDDetailed engineering – electrics, DCS engineering, piping, 3D plant design…
Sensors: temperature, pressure, flow, weight, analytics, Actuators: pumps/agitators, valve positioners, heating/cooling
Hazardous/explosive environment
Process Industries Discrete Industries
Digital Enterprise
Product
design
Production
planning
Production
engineeringProduction ServicesProduct design
Process-
and plant
design
Engineering Operation Services
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The Internet is revolutionizing the business world
and creates major challenges for manufacturing companies
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Industrie 4.0
Defining the way forward in industry in the internet age
• Horizontal integration of the value-add
networks
• Seamless integration of the engineering
of the entire value-add chain
• Vertical integration and networked production
systems
Source: acatech, April 2013 “Umsetzungsempfehlung für das Zukunftsprojekt Industrie 4.0”
An initiative of the German industry sponsored by the German Government
Cornerstones of the initiative Industrie 4.0
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Survey of 235 companies from 5 sectors with headquarters in Germany,
… substantial investment is needed
The Industrial Internet transforms the entire company
and must be part of the CEO agenda.
Source: PriceWaterhouseCooper Report
• By 2020, European Industrial companies will invest €140 billion
annually in Industrial Internet applications
• In 5 years, more than 80% of companies will have digitalized
their value chain
• The industrial internet creates better productivity and resource
efficiency- an 18%increase in efficiency within 5 years
• Digitalized products and services generate approx. €110 billion
of additional revenues per year for the European industry
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How prepared are you to change your business?
The products, business
models and legacy positions
that once gave companies
their competitive edge are no
longer secure.
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1800 1900 2000 Time
Manufactures are conscious of being the beginning
of a new industrial revolution
Automous and collaborativerobots
Cloud
Simulation
Horizontal/VerticalSW Integration
IOT and Industrial Internet
Cyber security
Additive manufacturing
Augmentedreality
Big Data and analytics
First Industrial Revolution
The introduction of mechanical production plants driven by water and steam until the late 18th century
1784 - First mechanical loom
Fourth IndustrialRevolution
Based on the use ofcyber-physical systemstrasforming traditionalfactories from costcenter into profit center.
DIGITALIZATION
…… smart manufacturing marries information, technology and human ingenuity to bring about a rapid revolution in the development and
application of manufacturing intelligence to every aspect of business …..
• Humans, devices and systems are connected along the entire value chain
• All relevant information are available in real-time – across suppliers, manufacturers and customers
• Parts of the value chain can constantly be optimized with respect to different criteria, e.g. cost, resource
utilization, customer needs
It will fundamentally change how products are invented, manufactured, shipped and sold.
Second IndustrialRevolution
Mass production, introduction of electrical power driven systems, division of work on line production systems
1870 - First assembly lineCincinnati slaughter houses
Third IndustrialRevolution
Introduction of electronic systems and computer based automation of production
1969 - First programmable logiccontroller (PLC) Modicon 084
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Factory 4.0 …. the fully connected way of making things
CYBER SECURITY> Stronger protection for Internet-
based manufacturing
> Technology products with
longer life cycles
CLOUD
COMPUTING
LOGISTICS 4.0> Fully integrated supply chain
> Interconnected systems
> Perfect coordination
3D PRINTING/ ADDITIVE
MANUFACTURING> Scrap elimination
> Mass customization
> Rapid prototyping
COLLABORATIVE ROBOT> Real-time autonomy/productivity
> Full transparency (contextualization,
comprehensiveness, collaborative robot) on data
reporting
ADVANCED MATERIALS> Smart value-added products
> Technical differentiation
> Connectivity
SENSORS> Zero default/deviation
> Reactivity
> Traceability
> Predictability
BIG DATA> Making sense out of complexity
> Creativity
> Collaborative manufacturing
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Integrating the digital and real world
Product Information is enriched throughout the life cycle
Digital World
Requirements
Product Structures
Virtual Models
Digitalization Work instructions
Quality information
Productions-Simulation
Planning Configuration
Validation
Virtual Commissioning
Digital Equipment Ramp up / Operation
Monitoring
Optimization - CI
Integrated Plant Documentation
Maintenance
Condition monitoring
Service
Real World
ServiceProductionProduction
planning
Product-
design
Production-
Engineering
The digital model is always up to date and will be expanded
throughout the life cycle
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In order to remain competitive manufacturing companies
need to achieve enormous improvements in their processes
Reducing
the time to
market
• Individualized
mass production
• Volatile markets
• High productivity
Enhancing
flexibility
• Energy efficiency and
resource efficiency
as key competitive
factors
Increasing
efficiency
Increasing
Quality
• Closed loop quality
processes
• Traceability and
integrated genealogy
• Shorter
innovation cycles
• More complex products
• Larger data volumes
Product and production
integrated
Flexible
production
Full process
transparency
Optimized
production resources
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Market competition requires … costs optimization, continuously improve
productivity and be agile respond to customer demands.
The goal is not achievable without modify dramatically the manufacturing processes to make them
more integrated and efficient as possible.
During last years to be competitive, manufacturing companies had to:
shorten time to market
streamline and integrate their processes
work closely with customers to identify and produce tailored solutions
make more flexible production to suit more rapidly the demands of the market.Time to market
SOP
Activity
Time
The key enabler of the change is the adoption of specific digital technologies and SW systems
dedicated to enlarge the performance of each sector and, in the same time, making possible a real
integration and collaboration among the sectors. The strategy is to have all departments which
working together as part of the same process supported by IT systems.
Time to marketSOP
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Organization
Reference
Data Model
Focus
Engineering BoM
Product Structure as designed
3D
Models
Product
documentation
• Functions
• Features
• Product segment
• Development platforms
Product
Engineering
Most of the manufacturing organizations are structured by separated “silos”
which doesn’t help a real process integration
Process
documentation
• Technology
• Factory Layout
• Production Line design
Process
Planning
Resources
Resources
OperationsProduct Structure
to be produced
Manufacturing BoM Routings
• Business Process logic
• Physical Plant Complexity
• Production plan
• Plants
• Work areas
• Equipments
Shop floor
Product
Manufacturing
In many cases the data communication among different IT-systems impede a real collaboration
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44 55
1122 33
Only a holistic approach improving all processes along the entire value chain
will fulfill the targets
From virtual to realand
from concept to service
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Use case: Plant Simulation @ Volvo
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https://www.youtube.com/watch?v=Xx0PRMhev3A
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Use case: Intosite @ Ford
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IntoSite
The smart Map for your Production Facilities
IntoSite is a new web application that:
Takes Google maps idea into the
production facility turning it into a
Knowledge Network that complements
traditional IT systems
Enables 3D navigation through
production facilities
Provides simple access to Digital
Manufacturing and Production info in
3D context from almost any IT System
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Enables 3D navigation through production facilities
https://www.youtube.com/watch?v=W3Y9bRoMXC0
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Use case: Optima
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Order
now!GO
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Today
18 product variations
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In the future
56,000 product variations
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Optima
https://www.youtube.com/watch?v=lDqRoNMtd9Q
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Progettazione 3D e simulazione meccatronica (MCD)
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Progettazione e simulazione di impianto
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Product Lifecycle Management
Manufacturing Operations Management
Integrated Production Automation
Optimizing Innovation Within the Digital Enterprise
Siemens PLM portfolio capabilities
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The Product Lifecycle Management functional areas
Configuration & Change Management
Mechanical Engineering
Requirements Management
Software Development
Supplier Relationship Management
Reporting & Analytics
Project Management
Technical Documentation
Portfolio Management
Electrical Engineering
Document Management
Manufacturing Planning
BOM Management
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The Digital Manufacturing functional areas
Production ManagementHuman Performance Quality Planning
Part Manufacturing Assembly Planning Plant Optimization
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