Driving Positive ROI on TwitterMike Volpe (@mvolpe)VP Inbound Marketing@HubSpot

“Forget the numbers. Just be interesting.”

Source: www.HubSpot.tv interview

‣Time to listen, tweet, respond

‣Time to publish interesting content

The “I” of Twitter ROI

Being Interesting Drives ROI

http://twitter.com/jennalyns/statuses/2042601450

Value Beyond 140 Characters

‣Traffic to your website‣Buzz & spreading your content‣Inbound links (for SEO)‣Increased brand recognition‣Leads and sales

The “R” of Twitter ROI

Website Traffic

Source: HubSpot software running on Blog.HubSpot.com

Buzz & Content Spreading

1,083

540

426

10,839

42

Source: Search.Twitter.com

Inbound Links (SEO)

Links to Blog.HubSpot.com

Source: HubSpot software running on Blog.HubSpot.com

Brand Recognition

Source: www.TweetVolume.com

Twitter Grader – Measures Authority

Leads and Sales

‣Top 10 source of traffic to HubSpot.com

‣>5% conversion rate from visitor to lead

‣“Normal” conversion rate from lead to sale

‣Thousands of dollars / month in lead value

Source: HubSpot software running on HubSpot.com

‣ Mike Volpe (@mvolpe)

‣ VP Inbound Marketing

‣ @HubSpot

‣ These slides – http://tinyurl.com/061509mvolpe

‣ Twitter Grader – http://Twitter.Grader.com

‣ State of the Twittersphere 6/09 Report – http://bit.ly/sotwitter

‣ Using Twitter for Marketing & PR Webinar – www.HubSpot.com/twitter-for-marketing

Thank You

Additional Twitter Resources