Driving business forward with social networks & digital marketing
-
Upload
knowledgeseven -
Category
Technology
-
view
806 -
download
0
description
Transcript of Driving business forward with social networks & digital marketing
![Page 1: Driving business forward with social networks & digital marketing](https://reader031.fdocuments.net/reader031/viewer/2022022404/5472bb8cb4af9fbe0a8b5133/html5/thumbnails/1.jpg)
Driving business forward
with Social Networks & Digital Marketing
Darshana Seetah
![Page 2: Driving business forward with social networks & digital marketing](https://reader031.fdocuments.net/reader031/viewer/2022022404/5472bb8cb4af9fbe0a8b5133/html5/thumbnails/2.jpg)
Communicating value of your business to customers
![Page 3: Driving business forward with social networks & digital marketing](https://reader031.fdocuments.net/reader031/viewer/2022022404/5472bb8cb4af9fbe0a8b5133/html5/thumbnails/3.jpg)
Outbound Not interactive
Not targeted Constrained
Conventional Marketing Strategies
![Page 4: Driving business forward with social networks & digital marketing](https://reader031.fdocuments.net/reader031/viewer/2022022404/5472bb8cb4af9fbe0a8b5133/html5/thumbnails/4.jpg)
Business
Busyness
![Page 5: Driving business forward with social networks & digital marketing](https://reader031.fdocuments.net/reader031/viewer/2022022404/5472bb8cb4af9fbe0a8b5133/html5/thumbnails/5.jpg)
The world of new marketing
Building relationships...
![Page 6: Driving business forward with social networks & digital marketing](https://reader031.fdocuments.net/reader031/viewer/2022022404/5472bb8cb4af9fbe0a8b5133/html5/thumbnails/6.jpg)
What it takes to be a digital marketer?
Measuring through Analytics
SEO
CMS
Leveraging Social Media
![Page 7: Driving business forward with social networks & digital marketing](https://reader031.fdocuments.net/reader031/viewer/2022022404/5472bb8cb4af9fbe0a8b5133/html5/thumbnails/7.jpg)
Content Management System (CMS)
Content● 3 C's● Structured● Valuable & Viral● Visually Appealing● SEO Friendly
![Page 8: Driving business forward with social networks & digital marketing](https://reader031.fdocuments.net/reader031/viewer/2022022404/5472bb8cb4af9fbe0a8b5133/html5/thumbnails/8.jpg)
Leveraging Social Media
● Blogs● Online Ads● Websites● Social networks
![Page 9: Driving business forward with social networks & digital marketing](https://reader031.fdocuments.net/reader031/viewer/2022022404/5472bb8cb4af9fbe0a8b5133/html5/thumbnails/9.jpg)
SEO: Moulding Perceptions
![Page 10: Driving business forward with social networks & digital marketing](https://reader031.fdocuments.net/reader031/viewer/2022022404/5472bb8cb4af9fbe0a8b5133/html5/thumbnails/10.jpg)
Measuring through Analytics
![Page 11: Driving business forward with social networks & digital marketing](https://reader031.fdocuments.net/reader031/viewer/2022022404/5472bb8cb4af9fbe0a8b5133/html5/thumbnails/11.jpg)
Digital Marketing
outreach
engagement
innovation
trust
delivery
expectationscredibility
optimism
![Page 13: Driving business forward with social networks & digital marketing](https://reader031.fdocuments.net/reader031/viewer/2022022404/5472bb8cb4af9fbe0a8b5133/html5/thumbnails/13.jpg)
Thank you I gratefully acknowledge the following photographers for their amazing work.
SLIDE FLICKR USERNAME
4 dolfi
7 candacejean
9 dolfi
10 Tiffibunny
12 CubaGallery