Driver Recruitment & Retention - TN Trucking Recruitment & Retention Tennessee Trucking Association...
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Driver Recruitment & Retention Tennessee Trucking Association Safety Management Council March 31, 2014 Presented by Jeremy Reymer President & CEO Driving Ambition, Inc. [email protected]
Transcript of Driver Recruitment & Retention - TN Trucking Recruitment & Retention Tennessee Trucking Association...
Driver Recruitment & Retention
Tennessee Trucking Association
Safety Management Council
March 31, 2014
Presented by
Jeremy Reymer
President & CEO
Driving Ambition, Inc.
Driver Shortage
Since 2005, the shortage of truck drivers has ranked high
on ATRI’s annual Top Ten Industry Issues Survey
2005: Ranked #2 2006: Ranked #1 2007: Ranked #2
2008: Ranked #3 2009: Not Ranked 2010: Ranked #5
2011: Ranked #3 2012: Ranked #4 2013: Ranked #3
Driver Shortage
• Demographics
• Recessionary Shakeout
• Rising Operating Costs
• CSA / Regulations
Most Important to a Company Driver
• Honesty
• Respect
• Pay
• Home Time / Quality of Life
• Equipment
• Benefits
Most Important to an Owner-Operator
• Honesty
• Respect
• Pay
• Home Time / Quality of Life
• Freight Rates / Amount of Freight
• Settlement Accuracy / Timeliness
Driver Recruitment
Traditional Recruiting Methods
• Newspapers
• Trucking Magazines
• Billboards
• Radio / Satellite
• Truck Stops
• Job Fairs
• Trailers
• Restrooms
• Signing / Transition Bonuses
• Weekly Guarantees
• Referral Bonuses
Driver Recruitment
• Truck Driver Training Schools
• In-house Training Programs
Traditional Recruiting Methods
Driver Recruitment
Partnerships
• CDL Driver Staffing Companies
o “Temp-to-Hire” programs allow companies
to determine if there’s a “fit” before hiring
• Third Party Recruiters
Driver Recruitment
Women In Trucking
Established to encourage the employment of women in the trucking
industry, promote their accomplishments and minimize obstacles
faced by women working in the trucking industry.
Ellen Voie President/CEO 1-888-GO4-WITA (1.888.464.9482) www.womenintrucking.org
Driver Recruitment
Hiring Veterans
• Leadership
• Discipline
• Integrity
• Loyalty
• Dependability
• Adaptability
• Teamwork
• Perform under
pressure
• Problem solving
• Dedication
• Computer/tech savvy
Veterans have the skills you need:
• Accustomed to hard work, long hours, being away from
home for extended periods; tend to be more health and
safety conscious
Driver Recruitment
Hiring Veterans - RESOURCES
• Employer Partnership of the Armed Forces (employerpartnership.org) • Employer Support of the Guard & Reserve (esgr.org) • Military Transition Service Centers (militaryinstallations.dod.mil) • American Jobs for American Heroes (AJAH) (centerforamerica.org) • Army Career & Alumni Program (www.acap.army.mil) • DOL Career Centers (servicelocator.org) • DOL Veterans’ Employment & Training Service (dol.gov/vets)
• DOT Veteran Career Site dot.gov/veteranstransportationcareers) • Hiring our Heroes (uschamber.com/veterans) • Hero2Hired (h2h.com) • hireheroesusa.org • vetjobs.com • hirepatriots.com • military.com/veteran-jobs • civilianjobs.com • militaryhire.com • jobs4vets.com • usvetsinc.org • 100000jobsmission.com • benefits.va.gov/VOW
Driver Recruitment
Hiring Veterans
http://www.uschamber.com/hiring
ourheroes/events
https://www.jobs4TN.gov
https://events/recruitmilitary.com
Driver Recruitment
Internet
• Company Website / SEO
o Content
o Blog
o Online DOT Application
• Job Boards
o General (CareerBuilder.com, Monster.com, Indeed.com, etc.)
o Trucking Specific (JobsinTrucks.com, CareersinGear.com,
JiggyJobs.com, etc.)
o Free Sites (craigslist, etc.)
• Internet Advertising
o Pay-Per-Click
o Banner Ads
Driver Recruitment
Mobile Recruiting
• Growing portion of internet
traffic is coming from
smartphones and tablets
• Mobile internet has now
overtaken desktop internet
usage
Driver Recruitment
Mobile Recruiting
• 86% of drivers are carrying
mobile devices
• 1 BILLION job searches are done per
month on a mobile device
• 77% of job seekers are using
smartphones to access job boards
Driver Recruitment
Mobile Recruiting
• Mobile version of your website /
career page (mobile responsive)
• Smartphone apps
• SMS Text
• QR Codes
Driver Recruitment
Mobile Recruiting
Why?
Instant & EASY
• Applicants can:
o Search / Apply for jobs
o Receive job alerts / company updates
o Track status of application
• Your target audience is increasingly being found here
Driver Recruitment
Social Media
• Game changing new frontier
• Ability to spread rapidly / viral
• Incredible marketing power
• Cost-effective
• 85% of businesses are using
social media for recruiting
Driver Recruitment
Social Media
Your target audience is already embracing social
media as a normal part of their lives
• Over 80% of all Americans are engaged in a
social network
• The over-50 population is adopting
social media at a staggering rate
• 71% of users access social media from a mobile
device
Driver Recruitment
Social Media
Driver Recruitment
Social Media
Focus on the following:
Facebook • Over 1.15 BILLION users / Top Social Site • 73% of users access via mobile device
Twitter • Over 500 million tweets per day • Over 2 billion Twitter search engine queries each day
YouTube • 1 BILLION unique visitors / 6 BILLION hours watched (monthly) • 76% of users access via mobile device
Driver Recruitment
Driver Recruitment
Build Your Community
• Collect and build a database
from your leads
• This community will grow as
you continue to receive more
leads
Driver Recruitment
Manage Your Community
Documented step-by-step process for
communicating with your community
• Immediate response
• Phone etiquette
o Smile
o Don’t Interrogate
o Listen
• Uniform message
• Consistent process
Driver Recruitment
Manage Your Community
Regularly communicate with your
community
• E-newsletters
o Share subject matter expertise
o Remarkable & compelling content
• E-blasts for job openings
• Posts in Social Media
• SMS Texts
Driver Retention
• Turnover for large truckload
carriers hovering near 100%
• Costs to hire a new driver can
range from $5000-$7000
Driver Retention
Why do drivers leave?
• Operations Dept biggest key to driver
retention
o Interpersonal relationship training
o Conflict resolution training
o Role-playing
• EVERYONE plays a role
Driver Retention
When do drivers leave?
• 75% of turnover happens
within the first 90 days
• Create series of strategic
communications to help driver
“settle in”
Driver Retention
First 90 Days & Beyond
• Pre-arrival – Welcome call from Dispatcher / Driver Manager
• Day 1 – Introductions from Upper Management
• First Week – Check-in from Recruiter
• Second Week – Check-in from Payroll / Review first paycheck
• Day 30 – Check-in from Owner / Upper Management
• Day 60-90 – Check-in from HR / Benefits Administrator
• Regular check-in from Operations Manager (at least quarterly)
• Post-employment
o Exit Interviews
o “Return Ticket” for best drivers
• Once hired, a driver now becomes part of our FAMILY
Driver Retention
Tips & Tools
Competitive Employment Package
• Fair compensation & benefits
• Accurate & on-time payment /
settlement
• Owner-Operator business support
Driver Retention
Tips & Tools
Recognition / Bonus Programs
• Referral Bonuses
• Safety / Clean Inspections
• Driver of the Month/Year
• Million Miles
Driver Retention
Tips & Tools
• Driver’s Hot Buttons
o Home by certain day / time
o Family / kids
o Geographic preferences
o Religious commitments
• Family / Team Involvement
o Connectivity (WIFI access)
o Summer picnics / contests / Truck
Driving Championships
o BUDDY Program
• The “Little Things”
o Birthdays / Anniversaries
o LISTEN
• Make NTDAW Special
Appreciation
Driver Retention
Tips & Tools
Safety - #1 Priority
• Top-notch CSA scores & equipment
• 100% support from Operations with HOS
Compliance
• Invest in your drivers – ongoing safety
training & professional development
• Reputation
• Include drivers in Safety Committee for
accident review
Driver Retention
Tips & Tools
Honesty, Respect, & Open Lines of Communication
• Company communications / newsletters
• Feedback forum
• Issue resolution process
• Fair & consistent policies & interpretations
• Driver Advisory Board
• Owner Operator Advisory Board
• Make it safe for drivers to speak up & LISTEN
Driver Recruitment & Retention
Have the right attitude
• “Drivers are our greatest assets”
Have the right tools
• Focus on where drivers are increasingly
being found
• Build your community & create your process
Have the right approach
• Focus on providing what’s most important to a driver
• The first 90 days
• EVERYONE PLAYS A ROLE
Driver Recruitment & Retention
Tennessee Trucking Association
Safety Management Council
March 31, 2014
Presented by
Jeremy Reymer
President & CEO
Driving Ambition, Inc.
