Using LinkedIn & social media to save time & grow your business

What do you want to achieve this year?

More customers & more quality drivers?

Raise your company’s profile?

Improved communication throughout the organisation?

Increased revenue?

40,000 years ago the first social media update was a cave painting and it read

`We hunted and killed today, it was good.’

Benefits of social media

Sales leads

Raise brand profile

Build relationships

Promote services &

awardsRecruitment

Position expertise

Network & communicate

What is LinkedIn ?

Business network based on 3 degrees of separation

Build relationships, get referrals, network with previously unobtainable contacts

100 million global & local users

UK – fastest growing region with 6m + members

Huge free sales & recruitment data base

Global shop window

LinkedIn – your global shop window

Who else has been to your “shop”?

Groups

Advanced Search

Advanced Search

Facebook – creating ambassadors

What is Facebook ?

Social media site - 600 million active users – 70% are outside of the US

Create a community of ambassadors who will refer your services

Objective – create a community that you serve

Share news, information, hints, tips, competitions & show the human side of your business

30 billion + pieces of content (web links, news stories, blog posts, photo albums) shared each month

3rd most trafficked website after Google and Yahoo

Twitter – build relationships online

.

What is Twitter?

Twitter is a social ‘messaging ‘ tool

It enables you to send & receive short messages of 140 characters called ‘tweets’

A mix of ordinary conversations – chit chat, useful content & explaining how you can help

Help others & join conversation. Give out tips & useful knowledge . Link to good content – your own & others

Ask & answer questions. RT others. Givers gain

On average, 140 million tweets are sent per day from 200 million users

Engage, build relationships, don’t sell

Do’s & Don’tsDo – be authentic. Social media is publishing

Do – Research candidates but don’t use the information to discriminate

Do – think about how you separate your work persona from your weekend persona

Don’t - tweet/post negative statements

Do – Listen, research, offer solutions & expertise

Ensuring you grow your business through social media

Goals

Right strategy

Success

Social media allows you to...

Create more sales leads and do more business

Strengthen your brand

Position yourself as an expert and be of value to others

Network with millions of businesses – either locally or globally

How else Linked2Success can help you grow your business

Create a social media strategy & policy that is right for your business

Facebook - Twitter seminars, workshops & strategy

Individual or team coaching sessions, seminar and conference speaking

LinkedIn hands on open workshops

Next steps for LinkedIn

Build your 1st degree network to at least 70 connections (friends, colleagues, associates, clients etc)

Join up to 50 LinkedIn groups to expand your network & network with relevant industry contacts

Use ‘Advanced search’ or LinkedIn groups to find further relevant business contacts

Invite connections using a common point of reference (shared group, chamber, interest/hobby)

Provide your contacts with useful information or help them in some other way

Arrange to meet and discuss business

Next steps for Twitter

Observe how others tweet & interact

Ask & answer questions. RT others. Givers gain

Do not just spam advertise and blurt out marketing messages

Help others & join conversation. Give out tips & useful knowledge . Link to good content – your own & others

Tweet a mix of ordinary conversations – chit chat, useful content & explaining how you can help

Next steps for Facebook

Create your Facebook page with upbeat & interactive content Leverage your existing contact list – ask them to like your page

Post engaging content once a day – hints, tips, news, links

Encourage fans to post content & to ‘like’ & comment on your posts

Build relationships with those who respond & encourage them to promote your business

www.linked2success.co.ukinfo@linked2success.co.uk