Drive Business Results with MediaMath Retail

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Drive Business Results with MediaMath Retail

Edwin Lee, VP Global Retail, MediaMatheTail West, February 17th, 2015

““ Procter & Gamble wants tobuy 70% to 75% of its U.S. digital media programmaticallyby the end of this year

American Express wouldlike to transform their Display Media Channel to become100% programmatic.

““

Key brands adopting programmatic

Financial Services Institution

We’re probably 60% programmatic, 40% traditionally planned and managed today. By the end of the year it will be about 95%.

““We’ve [Kellogg’s] seen tremendous results whenusing programmatic buying. Depending on the brand,the digital media ROIs have increased as much as six times

““

Traditional VS Programmatic Media Buying

160 Decisions/week (1 FTE)

840 Billion Decisions/week (1FTE)(5,250,000,000 times MORE decisions)

Display Publishers x Networks

Video Partners x

Mobile/Social

xSearch Partners

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AdvertisersBillion impressions/day (Multivariate Decisions)

x Days (1 week)

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Source: Lorem Ipsum

x

x

The Programmatic Opportunity

@DWIN1 @MEDIAMATH #MEDIAMATHRETAIL

Challenges Facing Retail Marketers

Siloed Data is Sad Data


Think Multiple Channels -

Give Credit Where Credit is Due


Sequential Messaging


MediaMath Retail combines industry expertise with specialized features and the most advanced programmatic marketing technology into one holistic solution. It’s for retail marketers who want to elevate their marketing practice, out-smart their competition, and drive true outcomes.

An Enterprise Solution Customized to Retailer Needs

©2014 MEDIAMATH INC. 9

+ Expert Services

Marketing Technology

Retail Industry Expertise

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Industry Leading Technology for Retail MarketersMediaMath Retail is an on-demand solution that combines data management, cross-channel media execution, creative management, and decisioning into a single streamlined workflow

©2014 MEDIAMATH INC. 11

AudiencesRight Person

OptimizationRight Outcome

MediaRight Time,Right Place

MessagingRight Ad

Harnessing the power of your 1st party data

Maximizing your audience reach with Full Audience View technology

Combining with best-in-class 3rd party data

A data management solution to onboard, define, analyze and activate your audiences

A Broader, Actionable View of Your Audience

Connecting All Touch Points,Reaching Consumers At Every Stage

Full customer life-cycle, real-time audience building and buying

Site Visitors(Remarketing)

Prospecting(Lookalikes)

Retention (Re-engaging)

One Platform to Deliver Personalized Messaging at Every Point in the Journey

Make sure the right product offers and sales get seen by the right customers

Move your customers through the path to purchase even faster

Vary creative based on goals, vary based on audience, vary based on market

Sequence message based on audience location in the customer life cycle

Gain insight into creative performance and create a creative feedback loop

Female

Age: 25

Interests: Fashion

Providing the Tools for DynamicCreative & Dynamic Ad Serving

Vary creative based on goals, vary based on audience, vary based on market

Sequence message based on audience location in the customer life cycle

Gain insight into creative performance and create a creative feedback loop

Providing the Tools for DynamicCreative & Dynamic Ad Serving

Male

Age: 37

Interests: Technology

One Connected Source Providing Accessto Addressable Media in All Channels

Unsurpassed media access to 120+ Billion global impression opportunities per day —across RTB and programmatic premium channels, including display, video, social, mobile, and emerging channels

Global Supply Scale & Depth

Access to Over

3.6 TrillionMonthly Global Impressions

Real-Time Bidding

Private Marketplace

Automated Guaranteed

Top-tier Inventory Premium Publishers

Deal Discovery Video

SocialMobile & Tablet

NativeDisplay

EmailDigital Out-of-Home

Programmatic TV

One Holistic View Into Performance, Focusing on Business Outcomes

Optimizing to Goals, not Guesses

TRANSPARENT real-time view into media and audiences purchased, who you reached, what

you sold, on any device.

For Every Dollar You Spend on Media, You Know the Return

Reveal sales gaps and make your marketing dollars smarter

PLACEMENT: Site Transparency Report

ALGORITHM PREFERENCES: Brain Visibility

MediaMath Is Committed to Delivering Across All Channels –Including Print!

MediaMath Retail Solution Tech Stack

Full Funnel Capability

Offline Onboarding

Full Audience View

ConnectedID

Curated 3rd Party Data

DMP with Client, Modeled Segments

Loyalty Program Data

Vendor Co-Op

Dynamic Creative Tech

Basic Ad Serving

Design Services

Promo, Category Plan Automation

Display, Mobile, Video Supply

Social PMD Supply

Global Supply Reach

Programmatic TV, Print,Other Media

Curated Retail Inventory

Email Targeting

Website Personalization

Multi-Channel Attribution

Closed Loop Attribution

Placebo App Attribution

Custom UI, Dashboards

Retail Specific Analytics

+ Expert Services



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Trading Service

We take care of the math, optimizing your campaigns back to your revenue goals

Integration Services

We integrate your businesses, technology, and data Into the T1 Platform

Media Services

We connect you to programmatic opportunities across all media, driving greater media efficiency

Expert Services & SupportHave an experienced and knowledgeable support team specializing in retail advancing your marketing practices and making your ad dollars work harder

+ Expert Services



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GOALSREMARKETING - Decrease the cost of acquiring a customer, boosting sales and revenue

TACTICS

Leveraging dynamic creative optimization on Facebook, the client was able to:

• Promote popular items at the product category level

• Use product level retargeting down to the SKU level

RESULTSWithin a few days, the client saw CPAs that were 97% lower than their original goal

LARGE DEPARTMENT STORE RETAILER

GOALSPROSPECTING - Capture new consumers during their off-season buying period

TACTICS

Leveraging Closed-Loop Attribution, the client was able to:

• Have a better evaluation of inventory

• Focus their buying on impressions that lead to higher value, revenue producing events

• Bid lower for impressions that don’t contribute as much

RESULTS

Leveraging advanced attribution data at every bid decision, the client saw a 21% increase in ROAS

GIFT RETAILER

GOALS

FULL LIFE CYCLE - Achieve attribution between online sales and catalogue sales while increasing their return on ad spend – increasing purchase intent & sales

TACTICS

• Gained full transparency at a cookie/impression level for use in attribution, accessing the true value of display ad efforts

• Implemented premium buys during key holiday windows, using proven creative to proven target demographics

• Tested contextual & audience buys for prospecting efforts

RESULTS

Shifting 100% of media buying to MediaMath, the client saw:

• 20% lift in ecommerce site traffic for the Holiday season

• 27 to 1 ROAS on REM

• 2 to 1 ROAS on Prospecting

ECOMMERCE RETAILER

MediaMath Produces Retail Success

Understand the Incremental Impactof Your Digital Media Campaigns

Strategies

• Weekly ad campaign

• Identify the top three products on sale for each person

• Use dynamic creative to serve top three products in ad

• Track back for purchases in store

• Test and control built in

Success

For every $1 spent on this campaign,

This supermakret returns $42 in incremental revenue and $7 in profit

SPENT

RETURN

$1

$42$7 Profit

Case Study National Full-Service Supermarket Retailer

Challenges Facing Retail Marketers

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MediaMath Retail is your simple solution, connecting all the dots for you.

Drive Business Results with MediaMath Retail

Marketing

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