Drive Business Outcomes for Big Data Environments

Drive Business Outcomes for Big Data Environments

Session ID 14PT

Cisco Data Virtualization Business Unit

Bob Eve, Director

Big Data Business Opportunities

“High-volume, velocity and variety information

assets that demand cost-effective, innovative

forms of information processing for enhanced

insight and decision making.” -Gartner

© 2014 Cisco and/or its affiliates. All rights reserved. Presentation_ID Cisco Public

How Much is a 1% Change Worth?

1% Reduction in

Customer Churn

6% Increase

in Profits

8.7%

Increase in Operating

Profits

5% Increase in Profits

25% Retention

Improvement*

1% Increase in Customer

Satisfaction

1% Improvement in Average

Selling Price

*Sourced from Gartner


What Changed?

5

15+ billion permanent

50+ billion intermittent

30+ billion permanent

>200 billion intermittent

2011 Internet-connected Things 2020 Internet-connected Things

Content & Services via Connected Products

Biometrics Smart

Cities

Building & Infrastructure Management


What Is Your Big Data Opportunity?

6

Other Businesses

Business Leaders

Busin

ess O

utc

om

es

Data

• Customer Profitability

• Faster Time to Market

• Cost Reduction

• Risk Management

• Compliance

• Business & IT Agility

Business Outcomes

Leading Businesses Use Data to Drive Better Business Outcomes

Big Data Integration Challenge


Big Data Integration Challenge

How Does the Business Leverage All the Data?

Cloud Data

Sources

Big Data / IoE

Sources

Traditional Data

Sources

With Data Silos, Data Is Now Distributed Everywhere


Data Virtualization Solution

Cisco Data Virtualization (on UCS)

Analytics Business Intelligence

Unified, Business-friendly View Of All Data for Better Business Outcomes

Cloud Data

Sources

Big Data / IoE

Sources

Traditional Data

Sources


Data Virtualization: Reduce Portfolio Risk Barclays

• Federated market, on-line and historical credit market data across 89 sources

• Historical data moved to Hadoop for immediate access and analysis

• Improve management of

fixed income portfolio

risk by extending

algorithms to historical

data

Real-time market

data

Online data (30 days

/ 400 million

records)

Historical data on

tape (30 days to 5

years data)

Solution Impact on Customer Customer Challenge

• Better risk management of fixed income portfolio

• Saved over $1M in development costs using SQL vs. MapReduce

• Utilized Hadoop for price of tape


Data Virtualization: Optimize Upstream Business Global Energy Firm

• “Single Source” with Cisco Data Virtualization for easy access to

30+ subject areas

650+ standard entities

45+ source systems

• Seeking an

integrated, holistic,

view of exploration

and production

asset data to

optimize upstream

business

Solution Impact on Customer Customer Challenge

• 30-40,000 business queries per day

• 50% less costly than legacy solutions saving $2M per year

• 3x faster time to solution for new applications

• 80% data object reuse


Data Virtualization Business Benefits

5-10x

Faster

Up to 75%

Cost Savings

Higher Impact Empower people to achieve better

business outcomes with instant access to

all the data they want, the way they want it.

More Agile Respond faster to your ever changing

business conditions and analytics/BI

needs.

Less Expensive Data virtualization’s streamlined

approach reduces complexity and

saves money.

Cisco Data Virtualization

Analytics Business Intelligence

Immediate

Access

Better Business Outcomes, Faster, For Less


Closing Thought

13

Other Businesses

Business Leaders

Busin

ess O

utc

om

es

Data

• Customer Profitability

• Faster Time to Market

• Cost Reduction

• Risk Management

• Compliance

• Business & IT Agility

Business Outcomes

Remember the Fourth V – Value!

Thank you.

Drive Business Outcomes for Big Data Environments

Technology

Transcript of Drive Business Outcomes for Big Data Environments